SEO continues to evolve with the ongoing search engine algorithm changes. By keeping pace with the algorithms, you can continue to receive quality website traffic. Watch Income School’s latest video ‘SEO is Changing – How to Win in 2023’ to achieve better SEO performance in 2023. Nathan says, “I get asked a lot about how I’m reacting to the latest Google updates. The truth is I have one method that I follow every single time there is an update. I’m excited to share it with you so that you know exactly how to handle it the next time your site is hit.” [...]
Archive for the 'Search Engine Marketing' Category
MOZ has published the latest episode of Whiteboard Friday ‘What Is a Core Update?’ featuring Tom Capper. The MOZ team says, “Recorded at SearchLove London in October — in the wake of three Google updates — Tom presents a different take on core updates in this Whiteboard Friday.” MOZ [...]
This is a reminder for the Search Engine Journal webinar to be held on January 25, 2023. Search Engine Journal is hosting a webinar ‘How To Supercharge Your Keyword Research With Powerful Topic Clustering’ on Wednesday, January 25, 2023, at 2.00 pm ET. The SEJ team says, “Join our upcoming webinar and learn how you can supercharge your keyword research through clustering. In this live session, Dave Snyder, CEO and Founder, together with Sabrina Hipps, VP of Partner Development at CopyPress, talks through how this method can improve your search results. What You’ll Learn: How... [...]
Aira has published ‘The State of Technical SEO Report 2023′. The Aira team says, “After the success of our report in 2022, we’re thrilled to join forces again and launch the 2023 version of the report. This year, we received insights from over 500 SEOs and once again, have experts exclusively from the Women in Tech SEO Community who have shared their thoughts on the results. We’ve split the report into a range of sections which we hope will make it easier for you to read and digest. Some questions have been asked across in-house SEOs, agencies and freelancers, allowing for... [...]
MOZ has published an article ‘After Google: Should SEOs Jump Ship?’ written by Tom Capper explaining his view on changing SEO landscape. He says, ” To ask what might take Google’s role, we must first ask what role it is that we’re interested in. Google is many things, and possibly part of the reason Google’s doom is so often predicted is that we’re not always talking about the same specific things. What exactly is it that search engines as a genre, and then Google, have dominated? Perhaps we might mean: The place you’d start to find a web page on a site you’ve... [...]
Entity-based SEO describes a search engine’s attempt to generate the most accurate search engine results by connecting user intent, context, and the relationship between words. Rank Ranger has published the latest episode of In Search SEO podcast ‘Six Tips to Boost Your Entity SEO’ featuring Sara Taher. In this episode, Sara shares six tips to boost your entity SEO, including: Create a topical map Decide on the page/topic Entity research Integrate entities Add internal links Add schema. https://www.rankranger.com/blog/six-steps-to-boost-entity-seo Rank Ranger [...]
Sitelinks are the additional links visible below the main URL of the search results on Google. Search Engine Journal contributor Corey Morris has published an article elaborating on the sitelinks and how you can get them. He says, “There’s no way to tell Google to show site links or to add or delete them directly. However, you do have specific ways that you can take action and implement best practices to try to get them and manage them indirectly. Text Link Sitelinks Best Practices For organic opportunities, the best practices for getting sitelinks under a text result start with using informative,... [...]
Search Engine Journal and HubSpot have made available an on-page SEO template to help marketers save time with content planning and rank higher on Google. With this SEO template, you’ll be able to: Organize your on-page SEO strategy Coordinate pages and keywords more easily Implement key SEO elements according to best practices Track changes and results all in one place Perfect your pages as a first-time or advanced user Gain access to additional SEO resources from Search Engine Journal and HubSpot. On-Page SEO Template [...]
Keyword research is the process of discovering keywords you can target to create relevant content for your customers, ideally for the highest value and lowest effort. Siege Media has published ‘Keyword Research: A 6-Step Guide for 2023’. Griffin Parrish says, “In this how-to guide for 2023, we’ll go over exactly how to do keyword research for SEO, how to prioritize topics, and tools you can use to help along the way. Step 1. Get To Know Your Audience While you might want to immediately jump into a popular keyword suggestion tool, doing so will skip over one of the most important... [...]
Lumar has published a new e-book ‘2023 SEO Strategy Guide: Trends to Watch This Year’ listing the key SEO trends for the year 2023 and strategies to achieve SEO success. The Lumar team says, “For businesses looking to prioritize their website’s crucial role in the new year, we’re looking ahead to the top SEO trends to watch in 2023. In this guide, we’ll cover some of the top trends in SEO to watch in the year ahead, including: Google’s ‘Helpful Content’ update & issues with automated content generation The ongoing importance of user experience The upcoming shift... [...]