Google Autocomplete allows the searchers to complete their query by suggesting possible extensions of what they are currently typing in the Google search. MOZ contributor Ann Smarty has published an in-depth article on Google Autocomplete. She says, “Keyword research is exactly how SEOs have been using Google Suggest for ages — with much success. Google Autocomplete is perfect for discovering more specific and relevant phrases that searchers are using to solve problems or answer questions, as it extends your search query as you type it. If your query is searched a lot, Google will continue... [...]
Archive for the 'Search Engine Marketing' Category
Rank Ranger has published a new podcast episode ‘5 SEO Site Migration Mistakes to Avoid’ featuring Sara Moccand. The Rank Ranger team says, “Today we’re going to be discussing five key mistakes to avoid when migrating your website with a lady who last year gave in and subscribed to Netflix and Disney Plus. She’s the co-host of the SEO Nerds Switzerland meetup and SEO Specialist at Liip, a web and mobile development agency with six offices in Switzerland. A warm welcome to the In Search SEO podcast, Sara Moccand. The mistakes to avoid are: Poor planning Not testing... [...]
Technical SEO audit is an imperative part of site maintenance to analyze the technical aspects of your website. Ahrefs contributor Jenny Abouobaia has published an article on complete a technical SEO audit in 8 steps. She says, “Regardless of whether you are looking to audit your own small site or a large one for a new client, I’m going to walk you through the eight steps that will help you to identify and fix some of the most common technical issues. Step 1. Crawl your website All you need to get started here is to set up a project in Ahrefs’ Site Audit, which you can even access for... [...]
Here is Copyblogger’s new podcast episode ‘How To Analyze Your Competition’s SEO’. Watch the podcast to improve your own SEO strategy. The Copyblogger team says, “On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk through the step-by-step process Tim uses to analyze a competitor’s SEO. With these insights you’ll be able to understand how other websites in your industry are building their search authority, as well as where opportunities lay for you.” Copyblogger [...]
An SEO brief is a document that helps everyone involved with writing content understand what the purpose of the content is and what sorts of things should be included. Search Engine Journal is hosting a webinar ‘How We Create The Perfect SEO Brief That Aligns Teams & Beats Competition’ on Wednesday, June 22, 2022, at 2.00 pm ET. The SEJ team says, “Attend our webinar to learn how to create a well-coordinated brief that will seamlessly connect your teams, elevate your content program, and outperform your competitors. You’ll learn how to craft an ideal content brief that helps... [...]
IMPACT has published ‘The Inbound Marketer’s Guide to Search Engine Optimization’ about outranking your competitors and driving more traffic, leads, and sales with this comprehensive SEO guide. The IMPACT team says, “This guide is for businesses looking to drive more traffic to their website and use that reach to improve sales and increase revenue. Not only will it help you learn the basics of SEO and how to write search-friendly content, but it will also teach you a way to accomplish growth by targeting better-fit prospects who are more educated and ready to buy. By overviewing... [...]
Search Engine Land is hosting a webinar ‘Build an Integrated Search Strategy Across Google, Amazon and YouTube’ on Tuesday, June 21, 2022. The SEL team says, “Search behavior is no longer limited to a single space. So, how can you build a unified keyword strategy across Google, Amazon, and YouTube? In this webinar, you’ll see how consumers interact with each search engine and what type of content resonates most effectively with different audiences. You’ll hear from Gerald Murphy, Senior Solution Business Manager at Similarweb, about why it has never been more important to... [...]
Good customer experience can be achieved by listening to customers and using customer feedback to develop your future business strategies. Entrepreneur magazine is hosting a webinar ‘How to Drive a Better Customer Experience in Today’s Overcrowded, Experience-Driven World’ on Thursday, June 30, 2022. The Entrepreneur team says, “In this webinar you’ll learn: 1. What customers expect from customer experience today 2. How to deliver a better customer experience at every stage of the customer journey 3. What best practices for customer experience you can implement now (and what... [...]
You can achieve the best SEO performance by combining content creation with keyword research. Keyword research continues to evolve with the new tools and tactics. Search Engine Watch contributor Ann Smarty has published an in-depth article highlighting three critical keyword research trends you must embrace. She says, “Google’s understanding and treatments of keywords has changed completely. 1. Exact-match keywords are getting obsolete Google has a long history of trying to understand search queries beyond matching word strings in them to the documents in the search index. And they succeeded. It... [...]
Rank Ranger has published a new In Search SEO podcast episode ‘5 Shopify SEO Tips’ featuring Iky Tai. The Rank Ranger team says, “What are the key elements of successful Shopify SEO? That’s what we’re going to be discussing today with a lady who likes coffee plants and home decor. She has been a speaker at SEO Mastery Summit, is a contributing writer to seoblog.com, and is currently an SEO specialist at Global Shares. A warm welcome to the In Search SEO podcast, Iky Tai. The key elements are: Collection or category vs product pages Product page writing (don’t... [...]