SEO is a creative job where lies competition. You need to continuously monitor the search engine algorithms and create content that helps you rank higher. HubSpot contributor Erin Rodrigue has published an article highlighting six SEO challenges for 2022. She says, “Below, let’s review the top six SEO challenges brands are facing in 2022, according to data from HubSpot Blog’s 2022 Web Traffic & Analytics Report and other marketing experts.Top 6 SEO Challenges in 2022 1. Staying on top of algorithm changes. The HubSpot Blogs surveyed 400+ web traffic analysts to identify... [...]
Archive for the 'Search Engine Marketing' Category
Digital Marketing Institute has published a new podcast episode ‘SEO & Omnichannel Marketing’ featuring Neil Patel. Matthew Santos says, “This week’s episode is an especially exciting one for us – it’s the first to mark the June launch of our new Search Marketing course created in collaboration with Neil Patel. We’re joined today by one of his expert team, Matt Santos, who is VP of Products & Strategy at Neil Patel Accel. He has a breadth of experience across organic and paid search and in this episode he brings his expertise to a clear explanation... [...]
By implementing global and international SEO best practices, you can improve everything from your site structure to cultural nuances in your content. Search Engine Journal is hosting a webinar ‘International SEO: Top 10 Best Practices You Need to Know’ on Wednesday, June 15, 2022, at 2.00 pm ET. The SEJ team says, “Join our webinar to keep your brand competitive by finding the perfect balance of functionality and usability across markets. You’ll learn: How to navigate the complexity of global SEO for better user experience (happier customers) and improved traffic and revenue... [...]
By understanding consumer behavior and paid search trends, you can drive more traffic and grow your sales. Similarweb is hosting a webinar ‘Paid Search: Uncovering Industry and Keyword Trends’ on Tuesday, June 14, 2022. The Merkle team says, “The data experts at Similarweb are going live for an exclusive webinar on June 14. Join for a breakdown of paid search trends in the U.S. and worldwide, so you can make data-driven decisions and stay ahead of the pack. Join to learn: ● The fastest-growing industries in paid search traffic ● Top performing keywords and PPC spend data ●... [...]
Ahrefs contributor Si Quan Ong has published an article featuring 29 free SEO tools that can help you strengthen your SEO performance. He says, “Looking for a list of free, useful SEO tools? Then look no further. You don’t need every free SEO tool under the sun. You just need enough of them to cover your use cases. After a few years in SEO and content marketing, I’ve found these free SEO tools are all you need. 1. Ahrefs Webmaster Tools Monitor your website’s SEO health, see who’s linking to your website, and learn what your website is ranking for on Google Before you hire an... [...]
FAQ pages are quite influential when it comes to achieving higher SEO rankings. They provide valuable content that users want to see and Google wants to rank. Ahrefs contributor Jake Sheridan has published a guide on best practices for creating FAQ pages for SEO. She says, “A good FAQ page can help people at different stages of the buyer’s journey and can act as the first point of contact for potential customers. But what about SEO? Are FAQ pages beneficial? I’m glad you asked. Are FAQ pages good for SEO? Like 90% of SEO questions, the answer is… it depends. A half-thought-out... [...]
You can improve your SEO performance by offering more valuable content than any other website optimized for your keywords. Search Engine Journal has published an article highlighting some useful steps to optimize for on-page SEO. The SEJ team says, “On-page SEO can include a variety of tasks that you’ll need to perform on many different elements. They can be easy to miss, so make sure you have a thorough checklist and documentation about how to update each element. In this article, we will give you insights into what to check for in your on-page SEO strategy and how to better target your... [...]
Semrush has made available a free SEO Crash Course with Brian Dean. It features exclusive video lessons from recognized SEO expert Brian Dean. The Semrush team says, “In this actionable course, Brian Dean is going to get back to basics and show you the key foundational steps to rank in Google. If you’re brand new to SEO or feel overwhelmed with all of the SEO content out there, or just want a tested battle-plan that you can use to get more traffic from Google, then this course is for you! Inside the course you’ll find: video tutorials, worksheets, practical tips.” Semrush SEO... [...]
Keyword research is a crucial factor in content generation. With right keyword selection, you can create content that targets your prospects. Inc. contributor Peter Roesler has shared some useful insights into improving content lead generation with keyword research tips. He says, “It’s estimated that about 93% of all online experiences start with a search engine. It’s up to you to ensure your business ranks well if you want to be found online. When you develop an SEO strategy, the first step is keyword research. However, how you do this for your homepage is unique to what you... [...]
Online reviews could make or break your business – especially in the smartphone era of on-the-go research. Search Engine Journal is hosting a webinar ‘Local SEO: Top 6 Ways to Get Higher Quality Reviews’ on Wednesday, June 8, 2022, at 2.00 pm ET. The SEJ team says, “Join our webinar to stay competitive, get ahead of comparison research, and win customers before they even walk into your store. Learn how to improve your online reputation by exposing the six local SEO myths you need to bust. Plus, get access to: New consumer trends. A guide to improving your Google Business Profile... [...]