Watch Neil Patel’s latest video ‘Learn SEO in Just 5 Minutes a Day’ to help yourself learn and implement SEO tactics. He says, “Learn SEO in just five minutes a day. My company NP Digital was the 21st fastest-growing company in the United States according to INC Magazine. And SEO is one of the biggest reasons for my success and that company’s success. It allows you to get traffic, leads and sales without paying an arm and leg. If I had to buy my traffic with ads, it would cost $5,134,294 a month. And ad costs keep going up each month, but that was the latest number... [...]
Archive for the 'Search Engine Marketing' Category
Search Engine Journal has published the replay of the ‘Google Algorithm Updates & Local SEO: 6 Top Tips from Experts’ webinar. Heather Campbell says, “With local SEO, Google uses a separate ranking algorithm that considers various factors to produce the best results – and we have the latest information on Google’s algorithm updates. On April 6, I moderated a sponsored webinar presented by Justin Meredith, Digital Marketing Evangelist at Birdeye, and Steve Wiideman, CEO & Sr. Search Strategist at the Wiideman Consulting Group. They dove into the latest search algorithm... [...]
Search engine marketing requires continuous research and tactics that help you get your content indexed in the search engine results. Search Engine Journal contributor John Lee has shared 6 SEM Best Practices Growth Marketers Need to Master He says, “SEM is not a short-term effort: it’s an ongoing strategy to drive more qualified customers to conversion in the long term. Below are six best practices for winning at SEM in today’s market. 1. Deliver Value Across The Decision Journey As the behavior of your fragmented customers evolves, your growth marketing plan should as well. Who are... [...]
SEO is the backbone of any business. It helps you grow your business by getting your websites ranked on the search engine result pages. Ahrefs contributor Mateusz Makosiewicz has published a flow chart highlighting the worth of SEO. He says, ” According to HubSpot, 69% of marketers actively invest in SEO. But is SEO worth the time and money in your case? If you’re looking for a quick, straightforward answer to this question, just use this flowchart: Here’s how it works: If the answer to both questions is “yes,” then SEO is probably worth it for you. This is because SEO increases... [...]
MarTech has published the twelfth edition of ‘Enterprise SEO Platforms: A Marketer’s Guide’. MarTech’s latest publication of the “Enterprise SEO Platforms: A Marketer’s Guide” examines the market for SEO platforms and the considerations involved in implementation. The 65-page report reviews the growing market for SEO platforms, plus the latest trends, opportunities and challenges. In this report you will learn: Who the leading players are in enterprise SEO platforms What you should look for in an SEO solution What trends are driving the adoption of SEO... [...]
Indexing is the process of looking at files, email messages, and other content on your PC and cataloging their information, such as the words and metadata in them. By publishing quality content and optimizing your websites for SEO, you can get them indexed. Search Engine Journal contributor Kristopher Jones has shared 11 SEO tips & tricks to improve search indexation. He says, “The SEO game has so many moving parts that it often seems like, as soon as we’re done optimizing one part of a website, we have to move back to the part we were just working on. Once you’re out of the “I’m... [...]
Search Engine Journal has published a new podcast episode ‘Growth Marketing vs SEO – Is There a Difference?’ featuring Mark Spera. Loren Baker says, “SEO has become a major part of marketing strategies in the past decade.As Google’s ranking algorithms continue to improve and change over time, businesses across all industries must now put more resources into other growth tactics that will keep them going. In this episode, Mark Spera joined me to talk about Merchant Center, Growth Marketing beyond long-term SEO investment, the marriage of AI and Content Marketing, and how to... [...]
Search Engine Land is hosting a webinar ‘Build an Integrated Search Strategy Across Google, Amazon and YouTube’ on Tuesday, June 21, 2022. The SEL team says, “Search behavior is no longer limited to a single space. So, how can you build a unified keyword strategy across Google, Amazon, and YouTube? In this webinar, you’ll see how consumers interact with each search engine and what type of content resonates most effectively with different audiences. You’ll hear from Gerald Murphy, Senior Solution Business Manager at Similarweb, about why it has never been more important to... [...]
SEO works as the backbone for your websites. And WordPress sites are no exception. With the right content and plugins, you can get more and more traffic to your WordPress site. In an article published on Search Engine Land, InMotion Hosting has shared seven SEO tips for WordPress sites. The InMotion team says, “If your WordPress site rank is not performing as expected, all hope is not lost. There are a couple of things you can do to improve your SEO ranking. The seven methods outlined below are quick, simple, and proven to show results. 1. Make sure HTTPS is enabled Using an SSL certificate... [...]
SEO is crucial because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers. Search Engine Land has shared three reasons why you shouldn’t stop doing SEO for your business. The SEL team says, “Here are three things to consider before you take a break from your SEO: 1. There’s an average of 12 changes to search per day It’s no secret that Google is always updating its search engine. In 2020 alone, Google ran over 600,000 experiments that “resulted in more than 4,500 improvements to Search.” That’s an average... [...]