Link building can be an overwhelming venture for those just starting. However, it is an essential part of SEO that all industry experts must learn. Search Engine Land is hosting a webinar ‘SEO Recon: The What, Why, and How for Building Amazing Links’ on Tuesday, August 23, 2022. The SEL team says, “In this webinar, Page One Power link-building experts are spilling their secrets on how to vet links, succeed at outreach, and which link-building strategies to keep and which to skip. You’ll walk away with information such as: Where beginners should start with link building How... [...]
Archive for the 'Search Engine Marketing' Category
Off-page SEO refers to all SEO tactics that don’t involve updating or publishing content to your website. Search Engine Journal has published ‘Off-Page SEO: An In-Depth Guide’ sharing some actionable strategies that show how to succeed online with it. Roger Montti says, “Off-page SEO matters because a website lacking citations from other sites resembles a site that’s not worth crawling and indexing. Because off-page ranking factors, like links, measure how important a site is, failure to attain any links may very well contribute to stagnant search traffic. It’s not unlike... [...]
To continue achieving better marketing results, it is important to know how technical SEO projects influence our larger growth goals Digital Marketing Depot is hosting a webinar ‘Tracking Growth From Organic Search’ on Thursday, September 1, 2022, at 1.00 pm EDT. The DMD team says, “In this session, we will cover: The importance of utilizing & tracking organic marketing channels (like search) during economic downturns Why you need to measure your SEO efforts as part of your larger marketing OKRs Which SEO metrics to track and how to set growth-oriented KPIs for organic search... [...]
Your content plays a crucial role in achieving higher search engine rankings. Watch Ahrefs’ video ‘Content Writing for SEO: How to Create Content that Ranks in Google’ to create content that ranks in Google. The Ahrefs team says, “In this video, you’ll learn how to do content writing for SEO that engages your audience, satisfies search engines, and drives consistent traffic.” Ahrefs [...]
Transparent, precise, and reliable forecasting is a great, proven way of aligning sales, SEO specialists, and customers. Search Engine Journal is hosting a webinar ‘How To Forecast SEO Outcomes With Better Precision & Transparency’ on Wednesday, August 31, 2022, at 2.00 pm ET. The SEJ team says, “Join our webinar to learn how to forecast your SEO strategy, one that your shareholders can trust and confirms your SEO’s value. You’ll learn how to: Prove the business value of your SEO proposal. Easily connect SEO objectives to business outcomes. Utilize data to confirm SEO’s... [...]
SEO plays an important role in your business growth. It helps you reach your potential customers through the web. Search Engine Land contributor Danny Goodwin has published an article highlighting six fundamental truths about SEO. He says, “Applying these six SEO truths will help you achieve next-level website performance, according to Bruce Clay, the founder and president of digital marketing optimization firm Bruce Clay Inc., who spoke at SMX Advanced. 1. SEO needs to be a strategic initiative across the company The entire organization participates in SEO. It starts at the leadership level... [...]
Kevin Indig has published an article highlighting five examples of product-led SEO and how they are different from each other. He says, “Originally coined by Eli Schwartz and his book of the same name, Product-led SEO is an aggregator strategy, and there different types. Some companies achieve this with user-generated content, others with integrations or apps. In this post, I highlight five different examples and types of product-led SEO. Examples of product-led SEO Figma – UGC Design tool Figma is an archetypal example for aggregators that drive product-led SEO through user-generated... [...]
An animated GIF is a graphic with multiple images that loop one after another creating motion. It is popular for social media memes. Practical Ecommerce contributor Ann Smarty has shared some useful tips SEO for Animated GIFs. She says, “Optimizing an animated GIF for organic search rankings is more or less the same as an image. Google can understand the meaning of many images. But adding text remains helpful for sending relevant signals. Start with an image file. Insert alt text and an image title, as search-engine crawlers read both fields. Choose keywords carefully. An image title... [...]
Nathan Gotch has published a new video ‘Should You Buy Backlinks for SEO? We Spent $1,000,000 to Find Out’ explaining whether you should buy backlinks for SEO. He says, “Watch this before you do because you’ll learn: Why Google hates it when you buy backlinks 3 methods you can use to buy backlinks (almost no one uses the third technique and it’s the best one by far) 7 types of backlinks you should NEVER waste money on And how you can buy backlinks (without getting nailed by Google).” https://www.youtube.com/watch?v=jpuadLwqCM0&t=3s [...]
To improve your SEO performance, it is important for you to know how search engines work. You need to be familiar with the terms such as crawling, rendering, indexing, and ranking. Search Engine Land contributor Chris Silver Smith has published an article explaining the four stages of search all SEOs need to know. He says, “I recently worked as an expert witness on a trademark infringement case where the opposing witness got the stages of search wrong. Two small companies declared they each had the right to use similar brand names. The opposition party’s “expert” erroneously concluded... [...]