Search engine marketing is the practice of improving how customers find your product or service on a search engine through paid advertising. Forbes contributors Leeron Hoory and Kelly Main have published ‘The Ultimate Guide to Search Engine Marketing (SEM) In 2022’. They say, “As search engines are becoming the primary way people find products, a strong search engine marketing strategy is becoming even more essential for a business’s success. SEM is used by small, medium and enterprise businesses to get in front of potential customers at the exact time they are looking for the... [...]

Keyword intent is a notion of the type of result people expect to find when they use search engines. Wiz SEO Hub contributor Marcus Tober has published an article explaining what you need to know about how customers search. He says, “These categorizations help site owners and SEOs structure their content strategies so they can better serve users up and down the buying funnel (shown below). If someone uses an informational term, for instance, they are more likely to be at the “awareness” end of the funnel, whereas a transactional term may indicate they are ready to convert. Navigational... [...]

SEO is an experiment backed by strategies that can help you get more website traffic. Ahrefs contributor Si Quan Ong has published an article answering the question ‘How Long Does SEO Take to Show Results?’. He says, “It typically takes between 3–6 months for SEO to show results. That’s according to the ~4,300 people who responded to our polls on LinkedIn and Twitter. Why does SEO take so long? SEO isn’t advertising. You can’t pay your way there. So if you want to rank #1 for a keyword, you need to demonstrate to Google that you’re the best result. That means that... [...]

Ahrefs has published a new video ‘SaaS SEO Case Study: 10X Traffic in 1 Year’ explaining a proven SEO strategy. The Ahrefs team says, “In this video, you’ll learn the SEO strategy that a SaaS company used to 10x their organic traffic in just one year.” Ahrefs  [...]

We keep observing the rise and decline in the search engine rankings for our websites on various occasions. Search Engine Journal contributor Adam Riemer has answered this important question ‘Why Do Our Search Rankings Drop on Weekends?’ in his latest post. He says, “It is hard to solve your problem without knowing your website, what your company does, or if you’re a business or publisher. But this question does come up in many scenarios, so I’ll answer the possible causes I’ve seen working in brick and mortar (restaurants and shops), B2B lead gen, ecommerce, and publishers. Brick... [...]

New ad channels pop up seemingly overnight. Headlines tout the popularity of the latest and greatest options, and marketers feel the rush to participate. MarTech is hosting a webinar ‘Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand’ on Thursday, August 25, 2022. The SEL team says, “For those in the B2B space, it can be even more complex trying to decipher whether the newest trend is worth investing the time and effort to help you reach your target audience. Join Eric Hatzenbuhler, Senior Digital Marketing Manager at MNTN, as he shares his process for... [...]

Understanding the intent behind a search term and how to serve up relevant content is a crucial component of effective SEO. Search Engine Journal is hosting a webinar ‘Level Up Your Content Strategy – 5 Steps to SEO Success’ on Thursday, August 25, 2022, at 2.00 pm ET. The SEJ team says, “Register now to find out what it takes to level up your content strategy and create content that delivers the best ROI for your SEO efforts. You’ll learn how to: Develop solid strategies based on a deep understanding of customer journeys. Identify content gaps with in-depth and razor-focused... [...]

SEO is a powerful tool that empowers businesses to reach their prospects and turn them into customers. Copyblogger has published a new podcast episode ‘This Model Should Not Work… But It Does’ featuring successful SEO strategies. The Copyblogger team says, “On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about Psychology Today, a publication older than Rolling Stone, New York Magazine, and People, whose success defies expectations. Tune in to hear why their model is so surprising, the specific SEO strategies that make them one of Tim’s... [...]

Keyword difficulty is a metric used to determine how difficult it is to rank for a keyword. Assessing keyword difficulty can help you determine whether or not it’s worth your time and money to either. Practical E-commerce contributor Ann Smarty has published an article featuring useful tips on assessing keyword difficulty, She says, “Identifying keywords for organic search rankings is easier now than a decade ago owing to advanced tools. A key factor in choosing a keyword is competition — the number and quality of sites already ranking for that term. How can we know if a keyword is... [...]

MOZ has published a new Whiteboard Friday episode ‘Moneyball is the Future of SEO’ featuring Will Critchlow. The MOZ team says, “Welcome back to Whiteboard Friday! First up in our fall season, Will Critchlow shows you how, much like the NBA, SEO is undergoing an analytic revolution — and how you can make the most of it. To hear more on this topic, and from our other amazing MozCon 2022 speakers, be sure to pre-order the video bundle!” MOZ  [...]