Video is an incredible marketing tool. With a strong video SEO strategy, you can increase traffic, boost engagement, improve conversions, and produce more helpful content. Search Engine Land has shared some useful tips on how video SEO can boost your overall digital marketing strategy. The SEL team says, “Videos can make your content better, your product easier to understand and your brand more credible and relatable. Further, videos continue to receive exposure on Page 1 of Google’s search results for an increasing number of queries. Even beyond that, a well-shaped video strategy can boost... [...]

The cost of unnecessary paid brand clicks quickly adds up. Especially if you’re already dominating your SERP. Digital Marketing Depot is hosting a webinar ‘Skyrocket Your Results With Organic and Paid Search Harmony’ on Tuesday, September 20, 2022, at 1.00 pm EDT. The DMD team says, “Join Gary Galloway, Senior Director of Product Marketing at Adthena, as he covers how you can support growth strategies and help your brand achieve SERP while also decreasing costs by: Not riding those Lone Rangers (sole bidder of brand term + organic position #1) Adopting new search term opportunities... [...]

SEO is a powerful tool to strengthen your E-commerce business. It helps you grow your online reach and make more sales. Search Engine Land contributor Danny Goodwin has shared 5 e-commerce SEO trends to know for the 2022 holidays. He says, “The insights are based on tracking 6,000 ecommerce keywords in 10 categories, which the company has been doing for the past three years. Here’s what to know: 1. Brands and publishers are big competition for retailers. Retailers are no longer just competing for visibility with other retailers. Now they’re competing with brands that have adopted direct-to-consumer... [...]

Search Engine Journal has published the latest episode of Search Engine Journal Show podcast ‘SEO For Ecommerce & The Future Of Google Shopping’ featuring Ethan Giffin. Loren Baker says, “Sometimes SEO and other marketing integration can be overlooked when you’re doing migrations or other developmental projects, especially on the ecommerce side. Holistically, you can’t do one without the other. So the search engine and conversion pieces are equally as important as the technology pieces. Ethan Giffin, the founder and CEO of Baltimore-based Groove Commerce, joined me on... [...]

Most content is not driving conversions because it does not address how people actually search, their buying questions, nor what motivates real people to buy. Search Engine Journal is hosting a webinar ‘Real-World SEO – How People Search, Shop & Buy Online’ on Wednesday, September 21, 2022, at 2.00 pm ET. The SEJ team says, “Join our next webinar to learn how to easily understand real-world shoppers’ search intents and create measurable, high-converting content that truly increases revenue. You’ll learn the following to help inform your strategy: How people actually... [...]

Achieving higher SEO rankings is a challenging task. Selection of the right keyword makes this process easy. MOZ contributor Dominick Sorrentino has explained why it’s getting harder to rank for some commercial keywords. He says, “Our inbound lead generation is highly dependent upon SEO — it’s how we get more than 70% of our leads. So, naturally, we got a tad nervous when we saw some of our top commercial landing pages dipping out of top-five positions for their targeted search terms. When we took to the SERPs to investigate who was unseating us, we discovered something equal parts... [...]

An international SEO strategy is a combination of the policies, processes, and practices that your brand uses to optimize search content for other countries. Ahrefs contributor Jamie Grant has published a step-by-step guide ‘How to Implement an International SEO Strategy’. He says, “In this guide, I’ll break down the process and walk you through it step by step. Step 1. Know your markets Many of you will know which markets you intend to target. This is often determined by non-SEO factors such as the ability to operate in specific markets. Despite this, it’s worth understanding... [...]

On-page SEO refers to the practice of optimizing web pages to improve a website’s search engine rankings and earn organic traffic. iloveseo.com contributor Brian Harnish has shared 16 on-page SEO mistakes that can negatively impact your site’s performance. He says, “A large part of on-page optimization includes making sure that your page stays relevant in the eyes of Google and your users. To do so means ensuring that you have all the points of optimization that your tool of choice recommends, along with making sure that you are discussing all the relevant topics at hand. Duplicate... [...]

For marketers, it can be difficult to know how technical SEO projects influence their larger growth goals. Search Engine Land is hosting a webinar ‘SEO Metrics and KPIs Every Marketer Should Know’ on Thursday, September 1, 2022. The SEL team says, “Learn which key technical SEO and website health metrics you should be including in your marketing KPIs — and how to demonstrate the impact of organic search and website health on your wider business goals. From website traffic and click-through rates to sales attribution models, we’ll cover it all in this webinar with Deepcrawl’s... [...]

With increased automation from Google – Smart bidding, Responsive Search Ads, etc., how marketers approach Paid Search management has evolved. Automation can incorporate more information to better understand the user’s intent, personalize the right message, and make the right bid for each search. Search Engine Land is hosting a webinar ‘Tracking Growth from Organic Search’ on Thursday, September 15, 2022. The SEL team says, “Join Vishal Maru, VP of Solutions at iQuanti, as he discusses the three value-added tasks marketers should focus on and also learn best practices... [...]