This is a reminder for the SEJ webinar to be held on August 14, 2024. Assessing your website’s organic search performance against the latest industry benchmarks is essential for contextualizing data and fine-tuning your SEO & content strategies. Search Engine Journal is hosting a webinar ‘2024 Organic Traffic Benchmarks & Search Trends: How Does Your Site Compare?’ on Wednesday, August 14, 2024, at 2.00 pm ET. The SEJ team says, “Join Shannon Vize and Ryan Maloney of Conductor as they unveil the most recent organic search traffic benchmarks, trends,... [...]
Archive for the 'Search Engine Marketing' Category
Crawling in SEO refers to the process by which search engines systematically browse the web to discover and index content. Efficient crawling ensures that your website’s pages are properly indexed, improving their visibility in search engine results. Google Search Central has published a new video ‘Crawling smarter, not harder’. The GSC team says, “In this episode of SOTR, John Mueller, Lizzi Sassman, and Gary Illyes talk about misconceptions around crawl frequency and site quality, what’s challenging about crawling the web nowadays, and how search... [...]
It’s a bold claim for X Ranker 360 to make, isn’t it? Its creators took time to learn how to make it happen. Not only did they figure it out, but they also developed this automated, 4-step, web-based software to do the job for you. Starting today, you can take advantage of this software at a significantly reduced price with the launch of version 2.0. X Ranker 360 is the only online application that assures your videos will make it to Google’s first page, without wasting any of your time or effort. The idea behind this tool is relatively straightforward. Typically, people choose... [...]
Breadcrumbs are navigational aids that show users their location within a website’s hierarchy, enhancing the user experience. They also improve SEO by providing search engines with a clearer understanding of your site’s structure, potentially boosting your search rankings. The search Engine Journal Editorial team has published an article explaining why breadcrumbs matter in SEO, The SEJ team says, “Breadcrumbs are a navigational feature for your website, and they can greatly impact SEO and user experience. Many websites still don’t implement breadcrumbs, which is a huge mistake.... [...]
This is a reminder for the SEJ webinar to be held on August 7, 2024. New SEO strategies are crucial for staying ahead in the competitive digital landscape, ensuring your website remains visible and accessible to potential customers. Search Engine Journal is hosting a webinar ‘Cracking Open The Local SEO Bucket: 5 Finger-lickin’ Strategies For 2024’ on Wednesday, August 7, 2024, at 2.00 pm ET. The SEJ team says, “Explore the core areas of discovery, relevance, experience, engagement, and conversions, with actionable takeaways to master the dynamic landscape of... [...]
Google Trends data provides insights into the popularity of search queries over time, showing how often specific terms are searched in comparison to the total search volume. It can reveal seasonal patterns, emerging trends, and geographic interest in various topics. Google Search Central has published a new video ‘Intro to Google Trends data’. The GSC team says, “What is Google Trends, how does it collect data, and how can you use it? Join Daniel Waisberg, Search Advocate at Google, on a journey into the world of search data and discover exactly what you see when... [...]
Technical SEO focuses on optimizing a website’s infrastructure to improve its visibility in search engines. It includes elements like site speed, mobile-friendliness, and structured data, ensuring that search engines can easily crawl and index the site. Search Engine Journal founder Loren Baker has made available a replay of the webinar ‘SEJ Shares Technical SEO Best Practices. He says, “You’ll learn: How to optimize for discoverability through sitemaps, site architecture, and more. Strategies to improve crawl budget and avoid crawler traps. How to leverage Schema and optimize... [...]
Google Search Central has published a new video ‘Internationalization & hreflang’. The GSC team says, “Managing websites that use different languages and serve different countries is no easy task. That’s why Lizzi, Gary and Martin sat down to talk about all things internationalization, hreflang and what’s making managing international, multi-language websites easier.” [...]
SEO Analyzer Wizard solves a universal problem that webmasters and site proprietors grapple with: the constant evolution of search engine ranking criteria. If you’re finding it hard to get your website noticed on Google, Yahoo, or Bing, it might be because your SEO practices aren’t in line with the most recent criteria. To appear on the first pages of these search engines and attract the large volume of hits first-page sites receive, consider this innovative SEO tool. This advanced system assesses your website against the most recent 2024 Google SEO Optimization Algorithms. A staggering... [...]
SEO reporting is essential for tracking the effectiveness of your optimization efforts and making informed decisions. It provides insights into keyword performance, traffic trends, and ROI, enabling continuous improvement and strategic adjustments. Ahrefs contributor Chris Haines has published an article featuring eight free SEO reporting tools. He says, “In this article, I’ll share eight of my favorite SEO reporting tools to help you create a comprehensive SEO report for free. 1. Google Search Console Price: Free Google Search Console, often called GSC, is one of the most widely used... [...]