AI overviews provide a comprehensive understanding of how artificial intelligence technologies work and their applications across various industries. They highlight the potential benefits and challenges, helping organizations make informed decisions on adopting and integrating AI solutions. Search Engine Journal is hosting a webinar ‘AI Overviews Explained: Expert Embedding Techniques For SEO Success’ on Wednesday, August 28, 2024, at 2.00 pm ET. The SEJ team says, “Join us as we dive into the fascinating world of Google AI Overviews and their functionality, exploring... [...]
Archive for the 'Search Engine Marketing' Category
This is a reminder for the SEJ webinar to be held on July 31, 2024. High authority links are crucial as they enhance a website’s credibility and improve search engine rankings, driving more organic traffic. They also signal trust and reliability to both users and search engines, strengthening overall online presence. Search Engine Journal is hosting a webinar ‘Hacks To Earn 1000+ High Authority Links From US Media With Digital PR’ on Wednesday, July 31, 2024, at 2.00 pm ET. The SEJ team says, “Join us as we explore case study examples of data campaigns that... [...]
Assessing your website’s organic search performance against the latest industry benchmarks is essential for contextualizing data and fine-tuning your SEO & content strategies. Search Engine Journal is hosting a webinar ‘2024 Organic Traffic Benchmarks & Search Trends: How Does Your Site Compare?’ on Wednesday, August 7, 2024, at 2.00 pm ET. The SEJ team says, “Join Shannon Vize and Ryan Maloney of Conductor as they unveil the most recent organic search traffic benchmarks, trends, and insights for 2024 to elevate your search strategy for maximum impact. You’ll... [...]
Keyword prioritization involves identifying and ranking the most relevant and high-impact keywords to optimize content for search engines. This process ensures that the selected keywords align with target audience intent and business objectives to maximize visibility and traffic. Search Engine Journal has published ‘A Guide To Keyword Prioritization & The Newest Query Matching Controls In Google Ads’. Ginny Marvin says, “We’ll cover various scenarios and what to keep in mind for each prioritization rule – as well as what you need to know about the latest in query matching... [...]
Internal linking involves creating hyperlinks that connect different pages within the same website, helping to improve navigation and the distribution of page authority. This strategy enhances the user experience and can positively impact search engine rankings by allowing search engines to better understand the site’s structure and content. Google Search Central has published a new video ‘How to use internal linking for SEO’. The GSC team says, “Internal links are important for users to navigate between content and pages on your website. In this episode of SEO Made... [...]
New SEO strategies are crucial for staying ahead in the competitive digital landscape, ensuring your website remains visible and accessible to potential customers. Search Engine Journal is hosting a webinar ‘Cracking Open The Local SEO Bucket: 5 Finger-lickin’ Strategies For 2024’ on Wednesday, August 7, 2024, at 2.00 pm ET. The SEJ team says, “Explore the core areas of discovery, relevance, experience, engagement, and conversions, with actionable takeaways to master the dynamic landscape of local SEO. Learn about: Proven strategies KFC used to enhance their... [...]
Maintaining Google rankings requires consistent optimization of your website’s content, structure, and performance. Regularly updating high-quality, relevant content and adhering to SEO best practices can help sustain visibility and drive organic traffic. The latest The SERP’s Up SEO podcast episode is titled ‘The hard work of maintaining your Google rankings’. The Wix team says, “How do you successfully rank your site’s content at the top of the SERP… and then keep it there for the long haul? Wix’s Mordy Oberstein and Crystal Carter are... [...]
This is a reminder for the SEJ webinar to be held on July 24, 2024. In today’s competitive digital landscape, understanding the full impact of both organic and paid search efforts is crucial for driving effective marketing strategies. Search Engine Journal is hosting a webinar ‘Holistic Search 2.0: Optimizing and Measuring Organic & Paid Performance’ on Wednesday, July 24, 2024, at 2.00 pm ET. The SEJ team says, “Join us as we delve into the intricate relationship between organic and paid search channels, offering actionable insights for measuring success to... [...]
Rendering JavaScript for Google Search involves ensuring that the search engine can effectively crawl and index dynamic content generated by JavaScript on web pages. This process requires careful optimization to improve page load times and maintain search engine visibility, as Googlebot must be able to execute JavaScript to understand the full content of the site. Google Search Central has published a new video ‘Rendering JavaScript for Google Search’. The GSC team says, “In this episode, Zoe Clifford from the rendering team joins Martin and John from Search Relations... [...]
Writing helpful content involves providing clear, actionable information that addresses the needs and questions of your audience. By focusing on value and relevance, you can build trust and establish your authority in your field. The latest The SERP’s Up SEO podcast episode is titled ‘Writing helpful content ain’t easy’. The Wix team says, “is it so easy to get helpful content so wrong? Wix’s Mordy Oberstein and Crystal Carter are joined by Search Engine Journal’s Managing Editor, Ben Steele to discuss why writing helpful content is not as easy... [...]