Search Engine Journal has published its fourth annual State of SEO Report titled ‘State of SEO 2025’. The SEJ team says, “Our fourth annual State of SEO Report is here! It’s packed with valuable insights, emerging trends, and actionable strategies for SEO and marketing teams to elevate their strategy and adapt to changing times. We surveyed nearly 1,000 SEO professionals just like you, from various backgrounds, jobs, levels of experience and income to identify the latest trends and evolutions within the industry. Now, we’re ready to share the results with you. Uncover the... [...]

Local SEO marketing focuses on optimizing a business’s online presence to attract more local customers through search engines. It involves strategies like enhancing Google My Business listings, using localized keywords, and encouraging customer reviews. Search Engine Journal is hosting a webinar ‘Cracking Open The SEO Bucket: Proven Local Marketing Strategies’ on Thursday, August 22, 2024, at 2.00 pm ET. The SEJ team says, “Join us as we simplify local SEO with five key strategies for success. You’ll walk away with actionable steps to enhance your digital presence and... [...]

This is a reminder for the SEJ webinar to be held on August 21, 2024.  Organic traffic is important because it brings visitors to your site without the cost of paid advertising, resulting in a higher return on investment. It also indicates trust and authority, as users find your content valuable enough to visit through search engines or direct links. Search Engine Journal is hosting a webinar ‘Unlocking Google: Maximizing Organic Traffic For Enterprise Ecommerce Sites’ on Wednesday, August 21, 2024, at 2.00 pm ET. The SEJ team says, “Join us live as we explore... [...]

Digital Marketing Depot is hosting a webinar ‘Embrace the Future of Content Management with a CMS Makeover’ on Thursday, August 8, 2024, at 1.00 pm EDT. The DMD team says, “Things are changing fast in digital marketing, but some concepts seem to have real staying power. Take, for example, the humble corporate blog and its editorial calendar. Studies show the vast majority of marketers rely on them… But should they? In our first-ever Take 10 webinar, we’re joined by Ryan Brock, author of Pillar-Based Marketing, as he attempts to make a bulletproof case for ditching the editorial... [...]

Google Trends provides real-time insights into search behavior, allowing users to track the popularity of topics and keywords over time. It’s a powerful tool for identifying emerging trends, understanding audience interests, and making data-driven decisions for content and marketing strategies. Google Search Central has published a new video ‘Google Trends walkthrough’. The GSC team says, “Discover how to compare search terms and topics trending in Google Search and Youtube with Daniel Waisberg, a Search Advocate at Google, and Hadas Jacobi, a software engineer... [...]

Links play a crucial role in improving organic search results by signaling content relevance and authority to search engines, thus boosting a site’s ranking. High-quality backlinks from reputable sources enhance credibility, driving more traffic and improving visibility in search engine results pages (SERPs). MOZ has published the latest Whiteboard Friday video ‘How Links Impact Organic Results and Local Packs’ featuring Joy Hawkins. In this episode, Joy talks about the world of link building as it pertains to local SEO, specifically touching... [...]

Canonical URLs are used to indicate the preferred version of a webpage when multiple URLs have similar or identical content. They help search engines avoid duplicate content issues, improving SEO by consolidating ranking signals to a single URL. Semrush has published ‘Canonical URLs: A Beginner’s Guide to Canonical Tags’. Rachel Handley says, “Canonical tags are a valuable deduplication tool. They can resolve issues with duplicate content (or near-identical pages) you need to keep. For example: American English and British English versions of the same page Parameterized... [...]

Search Engine Journal contributor Angie Nikoleychuk has published an article featuring useful insights from the State Of SEO Report. She says, “In 2023, 13.8% of SEO pros said content creation was the top challenge for SEO professionals. However, in 2024, 22.2% (up from 8.6% in 2023) of all SEO practitioners surveyed revealed that algorithm changes have become the primary concern. In fact, 30.2% of those we asked pointed to core and general algorithm updates as the main source of traffic instability over the last 12 months. This finding is in stark contrast to 2023,  where 55.9%... [...]

Organic traffic is important because it brings visitors to your site without the cost of paid advertising, resulting in a higher return on investment. It also indicates trust and authority, as users find your content valuable enough to visit through search engines or direct links. Search Engine Journal is hosting a webinar ‘Unlocking Google: Maximizing Organic Traffic For Enterprise Ecommerce Sites’ on Wednesday, August 21, 2024, at 2.00 pm ET. The SEJ team says, “Join us live as we explore the opportunities for maximizing your organic search market on Google, and... [...]

Search intent refers to the underlying goal or purpose a user has when entering a query into a search engine. It helps determine the most relevant results by understanding whether the user is seeking information, making a purchase, or looking for a specific website. MOZ has published the latest Whiteboard Friday video ‘Search Intent and the Organic Funnel’ featuring Tom Capper. In this episode of Whiteboard Friday, Tom connects search intent to the organic funnel and how this can help guide our keyword research. MOZ  [...]