While on-page SEO gets a lot of attention, overlooking your website’s technical foundation can severely limit your ability to rank on search engines (and reach new customers). Search Engine Journal is hosting a webinar ‘Technical SEO Best Practices: How To Improve Discoverability, Crawlability & Rankings’ on Wednesday, July 17, 2023, at 2.00 pm ET. The SEJ team says, “Join us as we explore an actionable framework for auditing and improving your technical SEO across four key pillars—discoverability, crawlability, indexability, and user experience. You’ll... [...]
Archive for the 'Search Engine Marketing' Category
Improving SEO performance is vital for increasing website visibility and attracting more organic traffic. Enhanced SEO leads to higher search engine rankings, which can drive more potential customers and boost overall business growth. Search Engine Journal contributor Andreas Voniatis has published an article featuring useful tips on using Python to test SEO theories. He says, “We will go through the steps required on how you would use Python to test your SEO theories. Choose Rank Positions One of the challenges of testing SEO theories is the large sample sizes required to make the test conclusions... [...]
The key elements of SEO—authority, relevance, and experience—are essential for improving search engine rankings and driving organic traffic. By focusing on these elements, businesses can enhance their online visibility and attract more qualified leads. Search Engine Journal contributor Mark Traphagen has published an article featuring the three pillars of a successful SEO strategy. He says, “In SEO, there are really just three things – three pillars – that are foundational to achieving your SEO goals. Authority. Relevance. Experience (of the users and bots visiting the site). Nutritionists... [...]
Digital PR for SEO involves creating high-quality content and building relationships with online influencers to gain backlinks and increase brand visibility. It leverages media coverage, social media, and influencer partnerships to enhance search engine rankings and drive organic traffic. Search Engine Journal is hosting a webinar ‘Digital PR For SEO Hacks: 3 Case Studies for Earning 1,000+ High Authority Links from US Media’ on Wednesday, July 31, 2023, at 2.00 pm ET. The SEJ team says, “Join us as we explore case study examples of data campaigns that have driven... [...]
In 2024, Google continues to dominate as the top search engine, offering extensive features and a vast database. Microsoft Bing follows as a strong competitor, enhanced by AI integrations and expanding global reach. HubSpot contributor Laura M. Browning has published an article featuring the top search engines of 2024. The list also includes 17 Google alternatives. She says, “I averaged each search engine’s market share over 12 months with data from Statcounter GlobalStats, unless otherwise noted. 1. Google Google dominates in the US, handling 60% of all search queries — but that still... [...]
The latest The SERP’s Up SEO podcast episode is titled ‘Why downplaying branded keywords is costing you big’. The Wix team says, “Wix’s Mordy Oberstein and Crystal Carter are back for more as they discuss the power of branded search and why it matters way more than you think. SEO and Brand Marketing specialist Ronell Smith joins to share aspects of brand visibility he’s seen most commonly overlooked in his 15+ years of experience. Founder of Adapting Social, John Vagueiro, stops by to share how you can turn brand success into revenue. Learn how to articulate... [...]
Whether for your own site or for client sites, SEO Analyzer Wizard can improve SEO ratings. If you are struggling to get your website noticed on Google, Yahoo, or Bing, SEO Analyzer Wizard cn help. This cutting-edge system checks your website for the latest 2024 Google SEO Optimization Algorithms. Over 99% of websites fail to rank because they use outdated SEO methods. Don’t let your site be one of them. Why Choose SEO Analyzer Wizard? ➤ Higher Rankings: Achieve top positions on Google, Yahoo, and Bing. ➤ Increased Traffic: Receive thousands of free hits. ➤ Updated Methods: Stay current... [...]
Emotion-Driven SEO leverages emotional triggers to create compelling content that resonates with users, enhancing engagement and driving organic traffic. By understanding and tapping into audience emotions, marketers can craft more impactful and shareable content, leading to better SEO performance. MOZ contributor Tasmin Lofthouse has published an article explaining how to close more sales with emotion-driven SEO. She says, “When you really dig deep into the fundamentals of SEO, it has everything to do with emotion. Search engines use complex, ever-changing algorithms to make sure they are... [...]
SEO brings more visitors to your site by ranking you higher in search results, and it can also improve your site’s usability for a better user experience. MOZ has published the latest episode of the Whiteboard Friday video ‘The Value of SEO Beyond Traffic and Leads’ featuring Helen Pollitt. The MOZ team says, “How can we reposition SEO as being the foundation of a good website, and not something you can just turn on and forget? Learn more about how to communicate the value of SEO beyond traffic and leads.” MOZ [...]