March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results. Search Engine Journal is hosting a webinar ‘How To Thrive: Content, Link Building & SEO’ on Wednesday, June 5, 2023, at 2.00 pm ET. The SEJ team says, “Join us as we delve into the seismic shifts brought about by Google’s March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape. You’ll learn: How to create content that is valuable to users... [...]
Archive for the 'Search Engine Marketing' Category
This is a reminder for the SEJ webinar to be held on May 8, 2024. It’s never been easier to get your Google Shopping Ads campaigns up and running…but there’s also never been this much competition. Search Engine Journal is hosting a webinar ‘New Google Shopping Ads Strategies Uncovered’ on Wednesday, May 8, 2023, at 2.00 pm ET. The SEJ team says, “Join our live panel discussion tailored for retailers and brands eager to elevate their ecommerce strategy through Google Shopping Ads. You’ll hear the ways to craft compelling product listings using Google Merchant... [...]
EMARKETER is hosting a webinar ‘Brand Safety 2024: Navigating a Perfect Storm of Risks’ on Monday, May 20, 2023, at 2.00 pm ET. The EMARKETER team says, “In a year when risk factors are more prevalent than ever, the need for robust brand safety strategies has never been more critical. Join us for an exclusive webinar with EMARKETER’s Paul Verna, vice president of content. Learn how to safeguard your brand against AI risks, the perils of misinformation in a US presidential election year, connected TV ad fraud, and more. We’ll share our reliable forecasts, and: Examine... [...]
MOZ has published the latest episode of the Whiteboard Friday video ‘What Is Google Clamping Down On? Spring 2024 Updates’ featuring Tom Capper. Capper says, “Happy Friday, Moz fans. Today, I want to talk to you about the spring 2024 Google updates and, what I think Google might have been trying to achieve with these updates and also what they say that they’re achieving, which can be slightly different. So, back on March 5, Google announced two updates — a core update and what they’re calling a spam update. Now, obviously, I should mention, I should caveat, Google... [...]
SEO tools streamline website optimization, guiding users to enhance visibility and attract organic traffic. They empower businesses to navigate the digital landscape effectively, ensuring their content reaches the right audience at the right time. Search Engine Journal contributor Jon Clark has published an article featuring 116 top free SEO tools. He says, “Each SEO tool has a unique function, just like how a hammer is distinct from a screwdriver in a traditional toolbox. They offer specialized assistance in various aspects of SEO: Analytics – Understand your website traffic and user... [...]
Meta tags serve as vital signposts for search engines, guiding them to understand the content of web pages, thus enhancing SEO visibility. Crafting informative and relevant meta tags empowers websites to rank higher in search results, attracting targeted traffic and bolstering online presence effectively. Search Engine Journal contributor Aleh Barysevich has published an article featuring the 10 most important meta tags for SEO. He says, “HTML tags tell Google about the page’s content in the most digestible way, so it is a crucial component for SEO success. In addition, Google can lower... [...]
Google Search Central has published a new video ‘Gemini for Social Posts: Game Edition’. The GSC team says, “In this episode of Search Off the Record, Gary Illyes, Lizzi Sassman, and John Mueller put Large Language Models (LLMs) to the test and compete to create the best social post using generative AI. Listen along as they weigh the pros and cons, assess how accurate the posts are, stumble on some owl facts, and see how Google’s own GenAI tool, Gemini, can be used as a creativity tool. ” [...]
SEO success blooms from a blend of strategic keywords and captivating content, cultivating visibility amidst the digital sprawl. It’s the art of harmonizing relevance and resonance, orchestrating a symphony of clicks that resonate through search engine algorithms. MOZ contributor Gus Pelogia has published an article featuring seven ways for SEO and product teams to collaborate and achieve success. He says, “In this article, I’ll share insights on bridging the gap between SEO and product teams. By embracing product team concepts, pitching ideas more convincingly, and weaving SEO into... [...]
This is a reminder for the SEJ webinar to be held on May 1, 2024. The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Search Engine Journal is hosting a webinar ‘Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies’ on Wednesday, May 1, 2024, at 2.00 pm ET. The SEJ team says, “Join experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome’s upcoming phase-out, and how you can navigate the challenges of a... [...]
In the future, AI-driven search will navigate vast data realms, intuitively unveiling knowledge from the digital ether. Through machine learning’s evolution, search engines will become gateways to personalized insights, tailored to each seeker’s quest. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘SEO Growth Expert Predicts The Future Of Search With AI’. The video covers the following: Incredible search strategies, AI impact, and future. AI chat assistance streamlining Google search... [...]