Analyzing competitors’ keywords can uncover opportunities for your own SEO strategy by identifying high-traffic terms they rank for. Leveraging this insight allows you to optimize your content and improve your search engine rankings effectively. Search Engine Journal has published an article featuring steps to find competitor keywords. The SEJ team says, “In this article, we’ll explore the most effective yet simple ways to find competitors’ keywords so that you can guide your own SEO strategy and potentially outperform your competitors in SERPs. Benefits Of Competitor Keyword Analysis Competitor... [...]
Archive for the 'Search Engine Marketing' Category
In SEO, prioritizing E-A-T (Expertise, Authoritativeness, and Trustworthiness) is essential as search engines increasingly favor high-quality, reliable content. Content marketing trends are leaning towards interactive formats such as polls, quizzes, and augmented reality, which boost user engagement and deliver personalized experiences. Search Engine Journal is hosting a webinar ‘2024 Trend Updates: What Really Works In SEO & Content Marketing’ on Tuesday, June 18, 2023, at 2.00 pm ET. The SEJ team says, “Join us live as we explore which SEO trends to prioritize to... [...]
The latest The SERP’s Up SEO podcast episode is titled ‘Take your SEO off life support’. The SERP’s Up team says, “How can you bring your SEO performance back to life? Wix’s Mordy Oberstein and Crystal Carter discuss ways you can get your SEO production back on track. Whether your SEO performance has flatlined or the site hasn’t been worked on for a good while we have tips and strategies to kick your SEO back into gear. Sterling Sky’s Carrie Hill joins as she dives into the intricacies behind helping clients who desperately need an SEO resurgence. Plus, this... [...]
Google Search Central has published a new video ‘Building SEO community with office hours’. The GSC team says, “In this episode of Search off the Record, John and Lizzi invite Michael Chidzey and “Jo” Juliana Turnbull to talk all things SEO Office Hours. Listen along as they discuss why they picked this format, whether community building has an impact on SEO, and how you can get involved in this growing community of SEO practitioners.” [...]
Top SERP features, such as featured snippets and local packs, significantly enhance visibility and click-through rates by providing users with immediate, relevant information directly on the search results page. Leveraging these features can improve a website’s traffic and authority in search engine rankings. MOZ has published the latest episode of the Whiteboard Friday video ‘The Top SERP Features in 2024’ featuring Tom Capper. Capper says, “Happy Friday, Moz fans. Today, I want to give you a bit of a sneak peek into a recently published STAT white paper. Now, this white... [...]
Google Search Central has published a new video ‘Let’s talk Content Decay’. The GSC team says, ” In this episode of Search Off the Record, Lizzi Sassman and John Mueller discuss the importance of addressing old content to maintain or improve its performance and relevance. Listen along as Lizzi and John discuss content decay’s effect on Google Search results and practical steps to tackle it.” [...]
Search Engine Journal contributor Adam Riemer has published an article answering the question “Should You Include FAQs On Product Or Category Pages?”. He says, “A positive impact, when done correctly, is a reduction in customer returns and wait times due to poor website experiences with customer support. I share some examples by page type below. Proper Q&A on relevant pages answers visitors’ questions so they know the product or service will meet their needs. When you build the consumer’s confidence, they may be more inclined to click add to cart, schedule a meeting, or... [...]
A well-crafted content strategy serves as the roadmap for engaging and resonating with your audience, ensuring consistent messaging and brand alignment. It not only drives traffic but also fosters meaningful connections, ultimately enhancing brand loyalty and conversion rates. MOZ has published the latest episode of the Whiteboard Friday video ‘Content Strategy for Startups: The Ultimate 8-Stage Roadmap’ featuring Yagmer Simsek. Capper says, “Discover Yagmur’s 8-stage roadmap to creating a content strategy that helps establish your business and build brand awareness.” MOZ [...]
Clickthrough rates (CTR) have long been the barometer of digital advertising success. But while 79% of consumers say they’re seeing an increased number of digital ads, Infillion research shows that less than a third are clicking more. EMARKETER is hosting a webinar ‘Brand Safety 2024: Navigating a Perfect Storm of Risks’ on Tuesday, May 21, 2024, at 2.00 pm ET. The EMARKETER team says, “Join us for a live Tech-Talk Webinar, presented by Infillion. Our guests will share exclusive research on current consumer habits around clicks, and the success story of how fitness... [...]
SEO tools are essential, providing priceless guidance on keyword optimization and website performance, thereby boosting visibility and increasing organic traffic. Through their analytics and optimization capabilities, they enable businesses to fine-tune their strategies, ensuring a competitive edge in the ever-evolving digital realm. Semrush contributor Kelly Lyons has published an article featuring the ultimate list of the 59 SEO tools. She says, “Here are some of the absolute best free and paid SEO tools available. Broken down into categories so you can find exactly what you need. They... [...]