MOZ team says, “At first glance, local links and local citations might seem unnecessary for non-local websites. On a closer look, however, there are strong underlying benefits to gaining those local votes of confidence that could prove invaluable for everyone. In today’s Whiteboard Friday, Rand explains why all sites should consider chasing local links and citations, suggesting a few different ways to discover opportunities in your areas of focus“. Why Every Website (Not Just Local Sites) Should Invest in Local Links and Citations MOZ  [...]

Ginny Marvin says, ” Google hasn’t made it official, but the company has been telling some customers that there is a new minimum for Seller Ratings extensions to display in AdWords ads. Businesses must accumulate at least 150 reviews in the past 12 months, up from just 30. Seller Ratings extensions show automatically in AdWords ads when certain criteria are met. The policy has not been updated online yet, but according to at least one agency, the change is already affecting customers in many markets, including the UK, US and EU“. Google now requires more reviews for Seller Ratings... [...]

Sean Falconer says, “The holy grail of content marketing and SEO is to be ranked in the top 10 on Google for a high volume search term. If you accomplish that, your site will enjoy long-lasting, inexpensive organic traffic — which is an absolutely wonderful thing. That said, SEO is very much a rich get richer game. So what happens if you are the poor in this scenario? How can you break into the top 10? Unfortunately, great content isn’t always enough. In most cases, you need links from authoritative sites pointing to your content. But how can you build these initial links... [...]

Dr. Peter J. Meyers says, “From Featured Snippets to In-depth Articles to Knowledge Panels, Google SERP features have remade the search marketing landscape. After three years of planning and many months of work, I’m thrilled to announce the launch of advanced SERP feature tracking in Moz Pro, available immediately to all customers! Using the most comprehensive data set on the market, Moz Pro now provides advanced analysis of the 16 features“. NEW: Rank Beyond 10 Blue Links with SERP Feature Tracking in Moz Pro MOZ  [...]

Dave Davies says, “Let’s begin by quickly talking about what an internal link is. An internal link is a link from a webpage to another resource on the same domain. That resource may be another webpage (what we’ll be focusing on here) but can also include links to media files, downloads and more. Here are two primary considerations we need to make when thinking about our website’s internal link structure: 1. Users. Obviously, you should first consider when thinking about where to place links on a page and where they should lead. We want to get users from where they are to where they... [...]

Brian Gardner says, “On this week’s episode, we’re joined by Rebecca Gill of Web Savvy Marketing. She is a WordPress developer, an SEO consultant, and a general business consultant. She’s an active member of the WordPress community, participating as a WordCamp speaker, podcast guest, and SEO educator”. A Beginner’s Guide to SEO that Works Copyblogger  [...]

Brett Middleton says, “Starting to manage PPC isn’t easy. You make your first campaign, get some traffic, maybe even get your first conversion. Then you realize just how much there still is to learn! Following are three recommendations for every PPC beginner to try. 1. Make use of the Search terms report One of the biggest mistakes a new PPC practitioner can make is a lack of strong keyword targeting. If you’re bringing in the wrong traffic, it simply doesn’t matter how much time you put into your ad copy, landing pages and offers. The Search terms report shows search queries that triggered... [...]

Charles Crawford says, “Effective search engine optimization strategies are extremely important in order to convert the existing visitors and generate a higher ROI. Here are seven ways that will help you to improve your E-commerce SEO and increase existing sales: 1. Use Videos, Testimonials, Images and Create Content of Significant Value on Product Pages How you employ all of the below-mentioned features into your campaign strategy is pre-requisite to any effective E-commerce marketing. It is essential that: Content must be along with a product image Product information must cover every... [...]

Ryan Shelley says, “Why do companies invest in SEO? Is it to generate more traffic? Leads? Brand identity? All of these are good reasons to invest in search, but I believe the reason so many invest comes down to something much more important. SEO, at its core, is about creating connections. Connections are what fuel growth. Businesses invest in SEO for the opportunity to create a connection with their target audience — without these connections, there can be no traffic, leads, brand exposure or sales. But how can we use SEO to create these connections? Furthermore, how can we use it to... [...]

AJ Wilcox says, “We’re all well aware that the tides have shifted in SEO. Building links for the sake of building links is no longer the best strategy. We’ve all heard the gospel of great content being preached: “Just create great content, and the links will naturally come.” While this may be true for brands with existing followings, it’s often a very different story for most SMBs. The fact of the matter is that if a brand lacks social presence and followers, it may get more eyeballs on its great content by printing a copy, and stapling it to a tree. For that reason, you... [...]