Sarah Bird says, “Hi Moz community, We wouldn’t be here without you, so I wanted to give you a brief update on some big changes happening at Moz. Tl;dr: We’re focusing our efforts on core SEO such as rank tracking, keyword research, local listings, duplicate management, on-page, crawl, and links. In the future, we’ll no longer offer Moz Content or Followerwonk. How is Moz’s strategy changing? Back in 2012, we started to invest in a broad feature set because we wanted to serve all aspects of inbound marketing. We thought it would increase retention by providing more value to customers,... [...]

Ajay Paghdal says, “As an experienced SEO professional, I understand the challenges of designing an SEO strategy that leads to results. If you’re looking for online visibility, you may know the right keywords for your business but remain unsure about what it takes to get search results. Or perhaps you’ve already invested in the process but have little or nothing to show for it. Fortunately, there are ways to identify a strong SEO strategy. You’ll need to use the right metrics as your base. And let’s keep in mind how search engines work, starting with Google. Google is... [...]

Russ Jones says, “Let’s start with the happy ending, which is actually a happy beginning, too. Moz Keyword Explorer has utilized clickstream-derived keyword data in a novel manner since day 1, allowing us to provide consistent keyword volumes despite Google Keyword Planner’s dramatic shifts in data availability and reporting. You probably haven’t noticed any changes in our keyword volume, and you probably won’t notice any going forward, which is just how we built it to begin with: resilient, evolving, and trustworthy. That being said, the truth is that keyword data... [...]

Casey Meraz says, “In this article I’m going to address the current state of local SEO in 2016, review some findings from a new data-driven local SEO study, and provide you with some actionable tips to win the local SEO game. If there’s one thing that’s consistent about Google, it’s the fact that it’s always changing. Over the years we’ve seen many changes in local search. The most recent changes included ads that display in the 3 pack of local results, leaving only two positions. Since Google removed the sidebar ads, you now have to scroll further down... [...]

Ginny Marvin says, “Beginning the week of September 12, new keywords and keywords that haven’t received any recent clicks and impressions will have a reported Quality Score in AdWords of null, represented by dashes (“–“). By default, any keywords with null Quality Scores will be excluded from reports and automated rules that have Quality Score filters unless you check a new box that will appear with this change to include them. Google recommends reviewing any reports, filters, rules and scripts that include Quality Score before September 12 to be sure they will function properly”. Google... [...]

Jennifer Slog says, “Last week, we were first to report that Google AdWords was restricting data for the AdWords Keyword Planner for those advertisers without active campaigns. Google has now officially confirmed the change, and revealed another detail – accounts that are also under a certain monthly spend will also see the reduced data in the Keyword Planner Tool. It isn’t clear what the minimum ad spend is for advertisers to keep the more detailed data in Keyword Planner, advertisers have asked but there has not been an official response yet. Now, this move isn’t much of a surprise... [...]

SEO Brand team says, “When it comes to the Internet, many of us have been duped. Duped into believing that the 40% off for Memorial Day is only truly going to last through the weekend, or that the picture of that girl from the online dating site is actually her (Catfish has struck hesitation into the hearts of online daters everywhere). We?ve seen fact errors (the misreporting during the Boston bombings is a prime example) and we?ve seen a lack of interest in the consumer. We?ve seen Facebook faux pas by restauranteurs and Reddit meltdowns after some seriously bad calls on social judgment. The... [...]

Jacob Maslow says, “You might think that SEO is simple, but it isn’t. SEO is quite a complex process of marketing and promoting your company online. If you make mistakes, then you’ll quickly find that your SEO campaign either isn’t very effective or completely fails. That’s why you need to avoid the pitfalls we’re going to layout for you. Broken Links There are two reasons to link to content on your site. You can use links to send users where you want them to go. They might start off looking at a piece of content about new tech and after a link, they are off to go buy a new piece... [...]

Sarah Quinn says, “SEO. The tormentor of all marketers. Loathe it or hate it, you need it in order to bring organic users to your site. In this article, we take a look at the five steps you can take to build the most SEO friendly landing page you can. 1. Think Keywords When thinking “SEO friendly”, you must also think “Keywords”. After all, how do users search for content on the web? They type keywords into search engines. Before you begin writing content for your landing page, you need to decide what your keywords are going to be. Ask yourself: “What do people... [...]

MOZ team says, “You’ve got content on your site that doesn’t intentionally target any keyword. But how do you identify those opportunities and, most importantly, capitalize on them? In today’s Whiteboard Friday, Rand illustrates the process of creating your own content-to-keyword map to discover where to optimize, what content to build, and how to intelligently target keywords when you’re auditing a site”. How to Build a Killer Content → Keyword Map for SEO – Whiteboard Friday MOZ/a>  [...]