Rachel Goodman Moore says, “Do you suffer from average ROI and low-to-moderate page optimization scores? Do you feel like your SEO has lost its spark? Have you sensed there’s something “missing” from your digital marketing strategy? If this sounds like you or someone you know, then have I got some good news for you”. Supercharge Your Online Marketing Skills: New Training and Workshops from Moz Academy! MOZ  [...]

Dr. Peter J. Meyers says, “For the past couple of weeks, Google has been testing a major change to the width of the left-hand column, expanding containers from 512 pixels to 600 (a 17% increase). Along with this change, Google has increased the available length of result titles: This naturally begs the question — how many characters can we fit into a display title now? When Google redesigned SERPs in 2014, I recommended a limit of 55 characters. Does a 17% bigger container mean we’ve got 9 more characters to work with?”. Title Tag Length Guidelines: 2016 Edition MOZ  [...]

Chris Marentis says, “On May 18, Google brought hundreds of developers together for Google I/O, its annual developer conference. Hot topics included artificial intelligence, natural language processing, voice recognition, translation and new product announcements — Google Home, Google assistant and Allo. Maybe you’ve heard about some of these, but I’m going to share thoughts on how you should adapt your local marketing to these developments. But first, a brief recap of some of these announcements. Google Home is Google’s answer to Amazon’s Echo. It’s a voice-activated speaker-like... [...]

Jodi Harris says, “Search engine optimization (SEO) should be a linchpin in any successful content marketing plan. But with search engines updating algorithms and ranking factors on a frequent basis, how is a mortal content marketer supposed to keep up? Tracy Gold wrote an invaluable Ultimate SEO Checklist in 2014, which did a fantastic job of covering SEO fundamentals from a content marketing perspective. However, considering how much search has evolved in just the last few years, I thought it would be useful to revisit the key points from Tracy’s original discussion and update them with... [...]

Brandon Turner says, “Why don’t planes crash more often from mechanical failure? With all the moving parts inside a plane, it seems that something would break fairly easily. So, why doesn’t that happen? One primary reason: checklists. Before pilots push the button for taxiing and take-off, they perform an extensive pre-flight checklist to make sure everything is functioning exactly as it should be. Entrepreneurs hoping for strong SEO (search engine optimization) rankings might take a lesson here. They can create a checklist of their own to make sure everything is perfect for their next... [...]

Ben Davis says, “Google announced a tranche of changes to its ad products yesterday. Whilst there were no massive surprises (updates were in line with recent tests seen in the wild), there’s still work for marketers to do to understand their impact. Here’s a summary of things to look out for in the coming weeks and months. Start preparing now for expanded text ads Text ads will include more characters for the first time since Google launched AdWords. For mobile, neatly summed up by the GIF below, this means two lines of headline and more description”. What do Google’s... [...]

Larry Kim says, “What is the most important ranking factor? Ask 1,000 SEOs, and you’ll get a wide variety of answers. Getting links and creating great content would definitely be two of the more popular answers, and for good reason. After all, that’s what Google says are the two most important ranking factors. But there’s one other factor you can — and should be — focusing on. It’s something that could double your traffic. Yet so many people are overlooking it. Your organic click-through rate”. 5 brilliant headline hacks for crazy high organic click-through rates Marketing... [...]

Bridget Randolph says, “Mobile search as a topic has changed a lot over the past few years. When I first started looking at this, back in 2012, there was already a lot of discussion happening around the topic of mobile. And back then, the big question everyone was asking was, “what should my mobile strategy be?” Even then, things were shifting. At one of my early conference presentations on the topic, I made the point that we should stop thinking about a “mobile strategy” as different from our web strategy, because mobile technology was becoming simply another way to access the Internet.... [...]

Miriam Ellis says, “Right now, a customer is trying to find your local business. How quickly are you delivering the NAP, directions and other details he needs, on the go? Volumes of excellent free advice have been written for small businesses about creating quality, optimized local landing pages, but today, I’d like to talk about a topic that has received much less attention: helping customers discover locations when you’ve got a ton of them. This article is for the medium-to-large business with 20, 100, 500 physical locations and a pressing goal to have each one be found by the customers... [...]

Barry Levine says, “Small and medium-sized businesses have more free ways to present their stories to customers, with Adobe’s recent announcement of its Spark suite of tools. They are intended for the creation of visually based marketing material for the Web and social networks, provided as four applications. Three of them are rebranded, existing iOS apps, and one is new. In addition to web pages and social posts, the tools enable the creation of company event announcements, newsletters, lessons, flyers, brochures, small catalogs and explainer videos”. Adobe unveils Spark tool suite... [...]