Tim Clarke says, “Like any worthwhile business investment, aelecting a Search Engine Optimization (SEO) agency requires time for careful consideration, and this is doubly true if your business relies heavily on online search for brand discovery. The sheer number and variety of SEO firms to choose from is enough to give anyone pause. During this process of intensive research and analysis for service procurement, a number of facets may not be as upfront as looking up an About Us page or researching an agency on LinkedIn. Yet these same facets are crucial to return on investment, you don’t... [...]

Will Critchlow says, “What would you say if I told you that the average SEO at a big company has been waiting over six months for their highest priority technical change and doesn’t anticipate seeing it deployed for at least another six months? (40+% have been waiting over a year). If you work in that kind of environment, there’s a good chance you’re not surprised, and if you’ve worked as a consultant and your experience is anything like mine, you might even be asking yourself “is that all?” It’s such a common challenge, and it’s so core to our fundamental goal of making a... [...]

Patrick Stox says, “Like many technical SEOs, I was outraged when I first read Clayburn Griffin’s post, “The True Value of Technical SEO,” a couple months ago. Clayburn said things like “Technical SEO is really just SEO 101” and “Technical SEO will never set you apart.” As a technical SEO and co-creator of a technical SEO Slack group, along with Paul Shapiro, believe me when I say that I am amazed to find myself agreeing with him in many ways after revisiting the post. Clayburn isn’t really wrong, in that technical SEO is just following best practices, though I don’t agree... [...]

MOZ team says, “On-page SEO is no longer a simple matter of checking things off a list. There’s more complexity to this process in 2016 than ever before, and the idea of “optimization” both includes and builds upon traditional page elements. In this Whiteboard Friday, Rand explores the eight principles you’ll need for on-page SEO success going forward”. On-Page SEO in 2016: The 8 Principles for Success – Whiteboard Friday MOZ  [...]

Cosette Jarrett says, “Whether you’ve been in the digital PR biz for years, or you’re a recent grad starting your first job, you stand to benefit from a few tips for building and maintaining valuable relationships with influencers at target publications. That’s why I’ve teamed up with my digital PR team at Clearlink to compile a list of our favorite outreach tactics. Finding an email address 1. Share prospect lists via BuzzStream BuzzStream allows you to share prospect lists with fellow digital PR specialists to view one another’s notes on specific publications and their staff.... [...]

Ginny Marvin says, “Google’s announcement that it would no longer accept advertising promoting payday and high-interest loans earlier this week was followed by news from Microsoft that Bing Ads will no longer accept any ads from third-party tech support services. The two companies said the moves were to protect consumers from “deceptive or harmful financial products” (Google), particularly “populations most vulnerable to online scams and other fraud activities” (Bing Ads). Google has been addressing payday loan listings in its organic search results with iterations of the so-called... [...]

Nathan Gotch says, “Technical SEO mistakes are the silent killer of campaigns. They not only disrupt user experience but also make Google hate your website. Keep the following fact in your mind as you read this article: When users don’t like your website, Google doesn’t like your website. So, the goal of technical SEO is make the user experience flawless on your website. Fixing the following mistakes will help you achieve that goal: 1. Your website is painfully slow. A slow site is a bad site. Half of all Web users expect a site to load in two seconds or less. Most abandon sites... [...]

Lindsay Kolowich says, “There’s no question that building great inbound links to your site is hard work. While many site owners resort to spamming blog comment sections to get their backlinks, that’s neither necessary, nor effective for your SEO efforts. But it’s probably just a last ditch effort since, although there’s much talk about generating inbound links, the nitty-gritty ways to actually do that are rarely discussed. New Call-to-action But link building doesn’t need to be as tough as most people make it. Think of it like social media — if you’re a source... [...]

Charlene Ditch says, “Ever dreamed of going to MozCon and imagined yourself watching Dr. Pete’s talk, taking photos with Roger, and giving Rand a fist bump? Or maybe you’ve always gone to MozCon and just can’t budget it this year? Well, we have the opportunity of a lifetime for you! This year, we’re thrilled to try something new and give our community members a chance to win an exclusive VIP MozCon experience! A free ticket to MozCon 2016 including optional VIP front row seating, accommodations (with suite upgrade) for the entire conference, airfare/transportation to Seattle,... [...]

Ann Smarty says, “It can be easy to get locked into a pattern when it comes to keywords and concepts in marketing. You find what works, and it works for awhile, so you stick to it. The problem is that it won’t work forever. By the time you begin to see results tapering off, you have to scramble to research new ones. You end up losing ground that way, and have to make it up while establishing a new path to exploit. Your best bet is to continuously research both keywords and concepts that are beneficial to your brand. Keeping up to date and experimenting as you go will keep your progress... [...]