Search engine optimization (SEO) analysis is the practice of auditing a website to identify opportunities to improve its placement in search engine results. A related goal is not only to improve search engine results placement (SERP), but also to boost actual organic referral traffic from those search results. Search Engine Journal has published an article on Impactful SEO Reporting featuring seven tips for effective SEO reports. The SEJ team says, “In the world of SEO, being able to distill down high volumes of nuanced search and keyword data in a straightforward way becomes integral to... [...]
Archive for the 'Search Engine Marketing' Category
A canonical tag, also known as a canonical link or “rel canonical”, is an HTML tag that helps search engines index the correct URL and avoid duplicate content. Similarweb contributor Maayan Zohar Basteker has published an article featuring useful tips on using canonical tags She says, “Here are 5 best practices to make sure your canonical tags are set up the right way: 1. Absolute URLs Always use absolute URLs in canonical tags and not relative URLs to make sure that the search engine understands the tag correctly. An absolute URL includes the full web address, including the protocol... [...]
Building backlinks for SEO (“Search Engine Optimization”) is a driving force behind any successful online marketing strategy. So, let’s explore proven techniques and best practices for maximizing your backlink-building efforts. Understanding backlinks Understanding backlinks is required knowledge for anyone engaged in digital marketing outreach. They are links from other sites to yours and serve as digital endorsements. They indicate to search engines that your content is valuable and trustworthy, boosting your credibility. Acquiring high-quality backlinks from authoritative sites... [...]
In search engine optimization (SEO), a quality link is a link from another website that search engines consider relevant, trustworthy, and authoritative. Koozai contributor has published an article explaining the impact of link quality on SEO rankings. The Koozai team says, “Link quality is often more important than sheer quantity. In a nutshell, ‘quality links’ are links from websites that Google and other search engines already perceive as being high quality. Quality links originate from reputable and contextually relevant sources. For instance, a backlink from a website like the BBC... [...]
SEO content is online content that is designed to rank in search engines like Google. It can include blog posts, product pages, landing pages, interactive tools, and more. Toprank Marketing contributor Harry Mackin has published an article featuring basic to advanced SEO content strategy. He says, “Just about everyone knows what SEO is these days, and nearly every professional brand has at least a basic content strategy in place to rank for relevant keywords and attract organic attention. The more crowded the internet becomes with these competing brands, however, the more difficult it has... [...]
Digital Marketing Depot has published a new white paper titled ‘9 SEO A/B test case studies to boost your travel site’s SEO performance’. The DMD team says, “In this free PDF, get 9 SEO A/B test ideas and learn which changes to deploy, avoid, and retest to drive organic growth for your site! Discover which SEO test idea had a positive, negative, or inconclusive test from 9 real SEO A/B tests in this white paper. Some of the topics covered: Does shortening title tags enable Google to rewrite them better? Can you target featured snippets by adding content? Can adding third-party... [...]
This is a reminder for the SEJ webinar to be held on February 21, 2024. Building a successful agency can be a daunting task in today’s ever-evolving space. Search Engine Journal is hosting a webinar ‘How We Built A Strong $10 Million Agency: A Proven Framework’ on Wednesday, February 21, 2023, at 2.00 pm ET. The SEJ team says, “Join us for this informative webinar, as link building expert Jon Ball will reveal the closely guarded secrets that have propelled Page One Power to become a highly successful $10 million agency. We’ll show you: The foundational... [...]
Organic traffic is generated by your ranking on search engine results pages. The higher your website ranks for search terms related to your company, the more likely you’ll see an increase in organic traffic. MOZ has published the latest episode of the Whiteboard Friday video ‘How to Ensure Your Organic Traffic Actually Drives Revenue’ featuring Kathryn Monkcom. The MOZ team says, “Search is one of the most powerful tools we have to drive business growth. Discover how to drive revenue with your organic traffic in this Whiteboard Friday.” MOZ [...]
This is a reminder for the DMD webinar to be held on February 13, 2024. Digital Marketing Depot is hosting a webinar ‘Secrets of a 10 Million Dollar SEO Success Story’ on Tuesday, February 13, 2024, at 1.00 pm EDT. The DMD team says, “In this webinar, set aside the complexities of SEO and link building as experts reveal the secrets that catapulted Page One Power into a $10 million SEO business. This session is not just for SEO specialists but anyone seeking to unlock the secrets to substantial business growth in the dynamic SEO space. In a practical guide for those aspiring... [...]
Ahrefs has published a new video ‘The SEO fundamental EVERYONE gets wrong’. In this video, you’ll learn one of the most important SEO fundamentals that most SEOs get wrong that can help you rank #1 in Google. https://www.youtube.com/watch?v=WLVMVCwWJxk Ahrefs [...]