Ayaz Nanji says, “Which search engine optimization tools are marketers’ favorites? To find out, G2 Crowd recently examined 310 in-depth evaluations of SEO tools written on its software review platform by business and marketing professionals. The researchers ranked the tools based on customer satisfaction scores as well as the size of their market presence. Overall, most marketers are very satisfied with their current SEO tool, with 85% saying it meets their requirements and 87% saying they would be likely to recommend the product they use. Moz is ranked as a “Leader” by... [...]

David Kirkpatrick says, “In a recently published case study, run in the MarketingSherpa B2C Newsletter, we focused on a broad search engine marketing (SEM) effort by 911 Restoration, a property disaster recovery business. Paid search was an important element in that campaign, and testing and optimization on different elements also proved to be important to its success. Ten years after kicking off the focus on SEM, 90% of leads at 911 Restoration can be directly attributed to its SEO and PPC strategy and tactics. This MarketingExperiments Blog post features one paid search test at 911 Restoration... [...]

Sophia Smith says, “Google set the deadline of April 21, 2015 for an update in its algorithm which checked whether a website is mobile friendly or not. Mobile friendly websites which allow users to browse without having to zoom in and out can expect to get a boost in rankings. On the other hand, those websites which are not mobile friendly and offer a suboptimal user experience can expect to see a sharp drop. This update, dubbed as “Mobilegeddon”, will affect searches in all languages. Google has opined recently that the effect of this update is expected to be greater than its Panda or Penguin... [...]

New software (Tube List Pro) claims to bump your website to the top regions of Google’s rankings and rapidly build your mailing list, at the same time. It does this without making you: ■ Do a lot of fancy (and hard) SEO ■ Spend money on advertising ■ Issue Press releases ■ Engage in black-hat tricks ■ Create content from scratch, or hire writers to do it for you or buy junk PLR to turn into content. The fact is that you can curate existing YouTube content on your site, and if you do it right, the search engines see you as a public-spirited webmaster who is advancing the public good,... [...]

Damon Rutherford says, “Optimising PDFs for search is one of the most overlooked SEO opportunities around today. The good news is that it isn’t hard to do, and as well as helping your website gain traffic, it also improves usability. As an SEO consultant I see companies in highly competitive markets implementing content marketing and link building strategies to improve their search rankings to increase visibility and sales. To improve search engine visibility (and avoid Google penalties) they target links from trusted, powerful websites that are in similar or complementary fields to... [...]

Kristi Hines says, “If you are a Gmail user, you have likely received some emails that stand out from the rest with a call to action button within the subject line. If you’ve booked a flight recently, your airline may have sent you an email that includes an interactive way to view your travel plans. Similarly, Google Inbox app users might have seen emails that look like this. These calls to action are courtesy of Schema.org markup for email. Just like Schema.org markup for web pages helps web pages stand out in search results, Schema.org markup for emails helps certain emails stand... [...]

Tom Anthony says, “We increasingly use apps, wearables, smart assistants, smart watches and smart TVs for searches, and none of these are returning the 10 blue links of days gone by. These technologies and trends are intersecting and converging, giving rise to a new paradigm of search: Data-Driven Search“. Search Trends: Are Compound Queries the Start of the Shift to Data-Driven Search? MOZ Blog  [...]

Chuck Frey says, “If you avoid Twitter’s paid promotion tools in your marketing campaigns because you believe they’re too expensive or complex, it’s time to rethink that opinion. Twitter’s affordable, well-designed promotion tools can help your brand generate leads, build an audience, and amplify your content – no matter the size of your company. What makes Twitter such an attractive channel for paid promotion? First, its 255 million active users send more than 500 million tweets a day. No matter what industry or market you serve, chances are your audience has a presence on Twitter“. How... [...]

Rainmaker team says, “Listen to Search & Deploy host Loren Baker and Dennis Goedegebuure discuss content for marketplaces, the power of community and audience, and how that content helps attract links and interaction around e-commerce sites“. Dennis Goedegebuure on the Holistic Practice of SEO and Content Marketing ‘Copyblogger’ Blog  [...]

Jon Shawcross has been an SEO specialist for years. He runs an international SEO company called Onvizi. In his work he has learned more than a little about SEO, and now in SEO Enigma Reloaded he is sharing that wisdom with you. He starts by clarifying the truth about SEO: there’s no magic bullet, no substitute for the careful work of positioning your site where the search engines will find it. It won’t happen overnight, and if you don’t accept this fact, you will probably waste money and times on so-called solutions that don’t really work. In this training, he shares the strategy he uses... [...]