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Wednesday, February 26, 2025

Archive for the 'Search Engine Marketing' Category

‘How to Create Easy, Yet Actionable, Content Marketing Personas’ – Content Marketing Institute

Jodi Harris says, “Like all content marketers, you are probably crunched on time and always looking to trim unnecessary processes. But you shouldn’t think of personas as one of those “nice-to-have” tools that will be abandoned as soon as you build them. Having documented personas, even in their simplest forms, will not only help you crystallize your ideas, but also serve as a single version of truth for everybody creating content for your organization. We’re here to take the stress out of persona development – and help make them as practically useful as possible. Read on to learn... [...]

‘​The 3 Most Common SEO Problems on Listings Sites’ – MOZ Blog

Dominic Woodman says, “Listings sites have a very specific set of search problems that you don’t run into everywhere else. In the day I’m one of Distilled’s analysts, but by night I run a job listings site, teflSearch. So, for my first Moz Blog post I thought I’d cover the three search problems with listings sites that I spent far too long agonising about. Quick clarification time: What is a listings site (i.e. will this post be useful for you)? The classic listings site is Craigslist, but plenty of other sites act like listing sites: Job sites like Monster E-commerce... [...]

‘68 SEO Content Tools, Trends, and Tips for B2B and B2C Brands’ – Content Marketing Institute

Mike Murray says, “Time-strapped, budget-conscious B2B and B2C marketers can’t afford to make unwise choices with SEO andcontent marketing. You won’t find a do-everything-for-me software product, but you can make excellent progress by continually asking these questions: Am I confident that my team and I understand SEO? Do we have the time to shape SEO strategies and put them into motion with content marketing? Are we using the right third-party SEO tools and resources to support our efforts?”. 68 SEO Content Tools, Trends, and Tips for B2B and B2C Brands Content Marketing Institute  [...]

‘Extract SEO Value from SERPs with Knowledge Graph and Answer Boxes’ – MOZ Blog

Rand Fishkin says, “Many SEOs are frustrated by the ever-expanding repertoire of answer boxes and results from the Knowledge Graph on Google’s SERPs. One thing we can be sure of is that they’re not going away anytime soon, so in today’s Whiteboard Friday, Rand offers some strategic advice (as well as several tactics) for getting SEO value from those SERPs, and even from those boxes“. Extract SEO Value from SERPs with Knowledge Graph and Answer Boxes MOZ Blog  [...]

‘Seven Tips for Effective Local SEO’ – ‘MarketingProfs’ Blog

Ayaz Nanji says, “SEO can be time-consuming. Why? Because if you’re ranking well in searches, your competitors won’t take it lying down; and if you’re not ranking well, you shouldn’t take it lying down… Moreover, SEO is ever-changing, and keeping up takes constant maintenance. So… SEO might seem a Herculean task for local businesses, but it doesn’t have to be. Here are seven little secrets to effective local SEO. 1. Be prepared You need to be ready to put time and effort into your SEO, because it’s an ongoing process. You need to be organized... [...]

‘How to Actually Get Found in Search in 2015’ – HubSpot

Carly Stec says, “SEO is constantly evolving, leaving marketers to either keep pace with the updates or run the risk of falling behind. While this is stressful in and of itself, these constantly changing tides lead to a ton of questions when it comes time to actually optimize a web page. Do social signals carry any weight? Should I still invest in pay-per-click advertising? How much does mobile really matter? In an effort to surface some answers, you’ll want to check out the infographic below from JBHand Smart Insights. From desktop versus mobile search to the factors that’ll... [...]

‘How To Blur Your Search Tracks On Google’ – ‘ReadWrite’

Yael Grauer says, “Yahoo is planning an internal reshuffle that could effectively end the independence of its most popular acquisition, the visual blogging platform Tumblr. The Information reports that CEO Marissa Mayer spoke about the major changes inside the company at an offsite meeting with executives. She also reportedly asked Tumblr CEO David Karp which Yahoo executive he’d like to report to from now on. Yahoo spent $1.1 billion to acquire Tumblr in May 2013, and it looks like the company is finally planning to seek a return on that investment. Tumblr’s highly visual format makes it... [...]

‘Google to websites: Be mobile-friendly or get buried in search results’ – ‘Mashable’

JP Mangalindan says, “Google is introducing a new algorithm that affects how mobile search results appear — a significant change that will take anywhere from several days to a week to roll out. Moving forward, when you do a Google search on mobile, search results will prioritize websites that the search engine deems “mobile-friendly” — ones that avoid software like Flash and feature larger text, easy-to-click links and a responsive design. Sites that aren’t up to snuff will likely appear lower in search results. The change will impact millions of sites, more than Google’s... [...]

‘Boost Your Google Ranking with Crowd Search Technology’ by John Chow

Chow says, “Sure, it is certainly important to build up your social media following or your mailing list. You want to have your avid supporters, fans and online cheerleaders. At the same time, it is undeniable that one of the most important and one of the largest sources of traffic will always be search engines. Ranking for your target keywords in Google can really improve your chances of success… but how do you get to the top of the Google’s search results? Leveraging one of the most important ranking factors today is a service called CrowdSearch.me, which we will be highlighting in today’s... [...]

‘Google Told Me I’m Pregnant: From Strings to Diagnosis’ – MOZ Blog

Craig Bradford says, “In the near future, I think Google Now could tell you are pregnant or diagnose you with a medical condition before your doctor ever could. Humans are great at recognising patterns but only if we know we are creating them or where to look. Remember the Target story of how they knew a young girl was pregnant before she or her father did? Increases in technology like smart watches and the trend of “the quantified self” mean messages like being told you are pregnant aren’t impossible in the near future. So how do we go from weather reports and traffic... [...]


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