Vahe Habeshian says, “Attaining the very top spot in Bing Ads for the most competitive keywords will cost you a pretty penny, writes Larry Kim, citing a recent analysis by WordStream data scientist Mark Irvine. WordStream analyzed some 10 million English keywords and grouped the them into categories to determine the most expensive types of keywords (see infographic, below). (Also see a similar analysis of the most expensive keywords in Google AdWords advertising from 2011.) The most expensive keyword on Bing Ads is “lawyer,” which would cost advertisers seeking the top ad spot... [...]

The SEOPressor team (Daniel Tan and his assistants) did a case study and discovered that they were ranking for the term “LSI Keywords”. When they first ran the RankReveal report for their site, they were surprised that this keyword showed up among the top 100 keywords their site ranked for. With this new insight, they decided to build a keyword course on the topic of “LSI Keywords”. They built some internal links in their site and then published a press release for the course. As a result of their campaign, they are consistently ranking in the top 5 of Google for “LSI... [...]

Gina Broom says, “What exactly is happening in the SEO world right now? Well, there’s something about snippets and tables. And what I mean when I say “Bringin’ Structured Snippets to the Table,” is that of late Google has been taking information from tables and bringing it into the limelight of search results in the form of these “structured snippets.” Whether you’re a seasoned SEO pro, or a total newbie, I’m going to break it down and then fill you in on a best practice tip for encouraging Google to pull”. SEO News Explained: Bringin’... [...]

Casey Meraz says, “Let’s face it: Local link building is hard. Even if you have the budget and resources needed to earn or build links it will take time. Having a strong link profile is essential to your website’s success in search engines. If you’re new to link building and want to develop a more in-depth understanding, check out this great resource from MOZ on link building here. In this guide we will look at 11 practical ways you can start earning links for your local business, which will make an impact on your bottom line today“. 11 Ways for Local Businesses... [...]

Dr. Peter J. Meyers says, “People often ask me if they should change domain names, and I always shudder just a little. Changing domains is a huge, risky undertaking, and too many people rush into it seeing only the imaginary upside. The success of the change also depends wildly on the details, and it’s not the kind of question anyone should be asking casually on social media. Recently, I decided that it was time to find a new permanent home for my personal and professional blogs, which had gradually spread out over 5 domains. I also felt my main domain was no longer relevant to my current... [...]

Patricio Robles says, “In 2013, the Federal Trade Commission (FTC) ended its investigation into Google, but new documents reveal that FTC staffers believed the company engaged in behavior that hurt consumers and advertisers. The outcome of the investigation saw Google make some changes and the agency’s commissioners decided not to sue the world’s largest search engine in what likely would have been the largest antitrust since the United States government sued Microsoft in the late 1990s. At the time, Google not surprisingly hailed the FTC’s decision as evidence that the company... [...]

A new SEO tool will launch tomorrow. It’s the latest tool to be created by Daniel Tan. He calls it RankReveal With the “Reverse Rank Tracking Technology” found in this new tool, you will be able to uncover a multitude of keywords your site ranks for with just a few clicks. You’re sure to find some that you would never have thought of on your own. Tan has created a short video to show you how this unique invention can help you save money and time and uncover more profits as you do. Check out the video now: RankReveal Video Here’s a taste of what this new tool can do for you.  Auto-discovery:... [...]

Chow says, “A couple of weeks ago, I did an episode of Driving with John Chow where I talked aboutfree traffic vs. paid traffic. The post was well received, so I want to follow up on it with another driving episode. This time, I’ll be focusing on free search engine traffic. At the moment, all the traffic coming to John Chow dot Com is free. I am not running any paid traffic to it at this time. The majority of the free traffic comes from search engines like Google. Free traffic takes more time to develop than paid traffic, but it is worth doing. You have a lot of margin for errors when your... [...]

MOZ team says, “When writing headlines and title tags, we’re often conflicted in what we’re trying to say and (more to the point) how we’re trying to say it. Do we want it to help the page rank in SERPs? Do we want people to be intrigued enough to click through? Or are we trying to best satisfy the searcher’s intent? We’d like all three, but a headline that achieves them all is incredibly difficult to write. In today’s Whiteboard Friday, Rand illustrates just how small the intersection of those goals is, and offers a process you can use to find the best... [...]

Danny Sullivan says, “Google deliberately blacklisted competing shopping search sites, despite the company’s past claims that it doesn’t target competitors this way, according to new details of the US Federal Trade Commission investigation into Google on anti-trust charges, found by the Wall Street Journal. The WSJ obtained a 160 page FTC staff report from the investigation, finding that the FTC should move ahead with an anti-trust lawsuit on several fronts. Our own summary of the WSJ story can be found on our sister-site, Search Engine Land. FTC commissioners ultimately chose to... [...]