Bridget Randolph says, “As a marketer, if your product is the obvious solution to an obvious problem, your job is relatively straightforward. You simply need to show the customer why your product is the best one out there. Often the easiest way to do this is by demonstrating your USP; sometimes you can also compete on price. Either way, if your customer is already looking for the product or service you offer, and not attached to any particular brand, all you have to do is convince them that your brand does it best“. Building Consumer Awareness: How to Talk to People Who Don’t... [...]

MOZ team says, “Josh Bachynski takes you inside Panda 4.1 with a tour of some of the top dos and don’ts for your website. And it’s about so much more than the standard “good content” refrain. Watch the video to learn more“. Panda 4.1 Google Leaked Dos and Don’ts – Whiteboard Friday MOZ Blog  [...]

Ayaz Nanji says, “Some 54% of marketing and sales professionals at enterprise companies say quality content creation is one of the most effective search engine optimization tactics they employ, according to a recent report from Conductor and Ascend2. Frequent website updating is also considered important to SEO success, with 50% of respondents saying it is one of the most effective tactics they use. Other frequently cited SEO tactics include keyword research/management (46% rate it as one of the most effective tactics), social media integration (28%), local search optimization (28%), frequent... [...]

Chow says, “It goes without saying that we all want to have more traffic for our websites and, regardless of the other sources and tactics that we may use, search engines like Google will always play a prominent role. Good search engine optimization requires dedication, a willingness to adapt, and the right set of tools. If you are looking to grow your web traffic in 2015, you’ll want to keep some of these quick keyword tips in mind”. 5 Keyword Tips to Drive More Traffic in 2015 John Chow’s Blog  [...]

Gary Moyle says, “Search behavior is fundamentally changing, as users become more savvy and increasingly familiar with search technology. Google’s results have also changed significantly over the last decade, going from a simple page of 10 blue links to a much richer layout, including videos, images, shopping ads and the innovative Knowledge Graph. We also know there are an increasing amount of touchpoints in a customer journey involving different channels and devices. Google’s Zero Moment of Truth theory (ZMOT), which describes a revolution in the way consumers search for information... [...]

A new drag & drop SEO traffic automation app is being released by Precious Ngwu. He calls it Authority Engage. This new WordPress plugin uses advanced SEO strategies to convert any regular WP site into a site that is highly visible and well supplied with traffic. This plugin is a traffic generator, and it may change the way you rank your sites and bring in traffic to them in the coming year. For example, a local business owner is already using the software to bring in up to 20 potential new clients daily to his website. Other beta testers are generating over 200 free targeted visitors daily... [...]

Erik Devaney says, “SEO is an evolving science. While some of the core principles will presumably stick around forever (e.g. creating high-quality content), the nuanced aspects of it are subject to continuous change. And as a result, many of the “proven” tactics people have used in the past (keyword stuffing, link schemes) are now stuff of legend. Unless your organization benefits from having a dedicated SEO person who can work on this stuff day-in, day-out, keeping up with the latest changes in the world of SEO can be a struggle. But in the end, adjusting your strategy based... [...]

Yesterday, a href=”http://jvz6.com/c/3281/130787″>Link Indexr was announced by Joshua Zamora. The response has been substantial. Over 1000 copies of the various versions were sold in the first 8 hours. This software is designed to make sure that the sites that link to your site are, themselves, noticed (the formal word is “indexed”) by the search engines. It does this by building links of varous kinds to your backlinks, using things like: ■ High-quality wiki sites ■ High-quality blog sites ■ High-quality social bookmarks ■ High-quality Web 2.0 sites ■ And a... [...]

David Mihm says, “Hopefully most of you already saw the announcement of our one-day conference coming in February: LocalUp Advanced. If not, here are the details: LocalUp Advanced Presented by Local U and Moz Saturday, February 7, 2015 The MozPlex, Seattle, WA $699 for Local U and Moz subscribers $999 general admission Tickets available here With so many great conferences on the calendar for the first part of 2015, I’m sure many of you are deciding which ones are going to be most worth your time and budget to attend”. Why You Should Attend LocalUp: 5 Reasons to Help You Make... [...]

Backlinks are staples of the SEO process. It’s not the only thing, but it is central. Joshua Zamora says that building PR 6 backlinks can be worthless, if you don’t make sure that Google knows these backlinks are there. He talks about it in more detail here: Link Indexr Introduction.   Because of this (often overlooked) need to index the backlinks (that is, get them into Google’s database) building more and more high-authority links fails to do you any good, and you may never reach page 1 of Google. Now, with Link Indexr, available at 11 AM EST today, you can make sure... [...]