Steven Lowe says, “Landing pages are bread and butter. Landing pages never stutter. Landing pages are rhyme and reason. Landing pages stay in season. See what I did there? Rhymes help make learning fun and easy. And when you want to make a living as a blogger, learning how to create landing pages that convert is a smart way to help you build your career online. So, what’s even more fun than a list of rhymes that help you learn the fundamentals of effective landing pages?”. The ABCs of Landing Pages That Work [Infographic] ‘Copyblogger’ Blog  [...]

Anthony Coraggio says, “I’m receiving more and more questions from clients about how best to leverage paid content distribution and paid social platforms (here referred to together as ‘paid promotions’). There’s a lot of reason for increased interest—as content production has ramped up in digital marketing, it has become harder and harder to stand out from the crowd and reach the audience you want. Facebook shutting down companies’ free lunch social distribution has only further pressed the issue—and sometimes you’ve simply maxed out on other paid... [...]

Pete Prestipino says, “It is easy to forget the degree to which design-related choices made for a website can impact everything else – from user experience and conversion, and apparently to search engine optimization initiatives as well. Website owners and ‘Net professionals that have content placed in tabbed areas or through “click-to-expand” javascript features (a design/UX approach which is less intrusive overall) are struggling to get that content into the search index at Google. In a recent Webmaster Hangouts video with Google’s John Mueller, the reason... [...]

MOZ team says, “Rand has talked many times about what he calls “serendipitous marketing,” where the work we do at the top of the funnel can take winding and often unexpected paths to conversions. One of the most common questions about content marketing, public relations, and other top-of-funnel efforts is how to prove their value. In today’s Whiteboard Friday, Rand offers up three ways you can attempt those measurements, along with a bit of perspective you can bring to your clients and higher-ups”. How Can the Value of Top-of-Funnel Channels be Measured MOZ Blog  [...]

Ellie Wilkinson says, “For SEOs, the battle to rank highest in the search results often comes down to survival of the fittest. But if you know how to size up your competition, you can gain the upper hand and become king of the jungle! Come on a SERP-fari in this Next Level video and try these three ways to use the Moz tools to out-hunt all the other lions“. Conquer Your Competition with these Three Moz Tools – Next Level MOZ Blog  [...]

Michael Hewitt says, “Since Google announced that it is considering HTTPS protocols as a ranking signal, SEOs have speculated on the real impact of having a secure connection to your page. Our analysis shows that HTTPS could be making a significant impact. Google officially announced that a HTTPS protocol is regarded as a positive signal to its algorithms in August 2014. A move, the search engine claims, that is designed to protect the safety, security and privacy of its users. Google stated that, as a ranking factor, HTTPS would have significantly less weighting than other known ranking factors,... [...]

Cyrus Shepard says, “Topic n. A subject or theme of a webpage, section, or site. Several SEOs have recently written about topic modeling and advanced on-page optimization. A few of note: Rand Fishkin’s What SEOs Need to Know About Topic Modeling & Semantic Connectivity Bill Sebald’s How To Work Relationships and Concepts Into Your Copy My own More than Keywords: 7 Advanced Concepts of On-page SEO The concepts themselves are dizzying: LDA, co-occurrence, and entity salience, to name only a few. The question is“How can I easily incorporate these techniques into my... [...]

Wall says, “Google owns search, but are they a one trick pony? A couple weeks ago Ben Thompson published an interesting article suggestingGoogle may follow IBM and Microsoft in peaking, perhaps with native ads becoming more dominant than online search ads. According to Forrester, in a couple years digital ad spend will overtake TV ad spend. In spite of the rise of sponsored content, native isn’t even broken out as a category”. Peak Google? Not Even Close SEO Book Blog  [...]

Maybe you have heard the Papa John’s Pizza ad that says “Better ingredients make better pizza.” Well, in the internet marketing world, we have a similar slogan” Better backlinks make better ranking.” Dan Tierney, known of the Warrior Forum as Daddyoh has just released a new product that offers top-quality backlinks, so you will get top-quality search engine rankings. He calls it Authority Backlinks Bonanza PR rankings are similar to the Richter scale for earthquakes, a backlink from a PR8 site isn’t just 8 times as valuable as a backlink from a PR 1 site; it’s... [...]

Samuel Scott says, “Earlier this year, I published a Moz post that aimed to introduce the basic principles of public relations that SEOs and digital marketers, I argued, need to know. (Specifically, the post was on media relations and story-pitching as a means of getting coverage and “earning” good links.) Following the positive response to the post, Moz invited me to host a recent Mozinar on the integration of PR and SEO. ( You can listen to it and download the slides here for free!) As a former print journalist who later became a digital marketer, I love to discuss this niche because... [...]