Marcus Tober says, “The range of generic top-level domains (gTLDs) is expanding to include new options such as .Hotel, .RealEstate and .Berlin. Will they help you rank higher in searches? Of course, Google has categorically denied that there would be any rankings benefit from using the new domain extensions. And this seems to align with its strategy of reducing the impact of keywords in domain names which was very clearly demonstrated with the roll out of the EMD algorithm update in October 2012 (this downgraded the positive impact on rankings of having domain names which included keywords that... [...]

Dave Lloyd says, “There are several psychological principles that marketers can use to help improve their campaigns. Here is a look at four to get you started. Marketers are influencers. Daily we’re thinking either about influencing internal teams to get things done or with prospects who can engage and convert through their marketing activity. We can thank psychology and behavioral researchers, my wife and college psychology professors among them, for providing empirical evidence to support marketing strategies. I was recently combing through my personal library and came across a few psychological... [...]

James Howard has just released Social Bookmarking Backlinks, showing how you can quickly get noticed, and respected, by the search engines. This training is an in-depth look at social bookmarking for SEO improvement. In fact, it’s a step-by-step guide to boosting your rankings IIn the training, you will discover things like: • Where to find outsourcers who can be hired for a reasonable fee<br • How to effectively use outsource workers to do your social bookmarking • What tools are available to do your social bookmarking and what to look for when investing in one • How to bookmark... [...]

Ben Brausen says, “10 Marketing Predictions for 2015 [INFOGRAPHIC] – There have been many changes in the digital marketing space over 2014, and that has marketers preparing to revise their strategies as we approach 2015. So what is the future of SEO, social media, content marketing, and mobile marketing?  Find out. Social Media Today Survey: The 10 Biggest Challenges Facing Social Media Marketers – Assessing the effectiveness of their social media activities is the number one challenge facing social media professionals worldwide, reveals a new study. AllTwitter Google: Stop Using... [...]

Gina Broom says, “The average search engine experience for a consumer goes something like this: Something will pop into someone’s head, and they need the Internet to get more information. They then search for what they’re thinking about at that time. Sometimes it’s something they want to buy, and they’re looking to find out how much it costs or where they can buy it from. What you want is for that result that pops up ever so conveniently to be your website. Unfortunately, this isn’t guaranteed to be the”. The Ultimate Rule of Search Engine Marketing Mark... [...]

If you want people to find your site, the search engines can be your friend; that is, if you give them what they are looking for. SEO Holy Grail shows you how to do just that without any “black hat” methods. Everything you do is completely legitimate. Often you hear that you need a lot of good backlinks to be ranked high. But Leon Tran has been refining his SEO and has found that you don’t necessarily have to build a large set of backlinks to rank well. (Of course, good backlinks shouldn’t be looked down on. After trying this approach, Tran says he easily generated over... [...]

Chris Abraham says, “I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady. What Joe’s Pizza Shack probably needs is an SEO consultant, what Siemens needs is a seasoned SEM expert who not only understands all the tech behind how to make a website hum but also the business processes, ego-wrestling, accountability, and reporting required to seduce Enterprise to where they need to be to take search to the next level,... [...]

Jeff Rajeck says, “Econsultancy held its regular Digital Cream Singapore earlier this month and it was packed with digital marketing specialists from South-East Asia. Around 100 delegates, mostly from brands and other buy-side firms, got together to discuss the future of digital marketing. I was fortunate enough to be the moderator of the table concerned with my main area of interest – SEO, PPC, and social advertising. We covered topics ranging from how SEO and PPC should be integrated to what new and cool stuff people were doing with paid media on social platforms”. SEO vs. PPC: Three... [...]

Lindsay Kolowich says, “Great marketers are always on their toes, keeping up with the news, anticipating and adapting changes as they happen. SEO is no exception: According to Moz, Google changes its algorithm 500-600 times per year. With so many updates happening so often, even the most diligent marketers can miss an important release or two. To make sure you’re all caught up with the latest and greatest in SEO, check outthe infographic below created by Neil Patel of Quick Sprout. It’ll walk you through the major changes SEO has undergone in the context of mindset, keywords,... [...]

Travis Bliffen says, “Many of the tasks involved in setting up, managing and running an SEO campaign can be quite time consuming. Thankfully, there are several tools that can be used to improve efficiency and automate some of the more tedious tasks that SEO professionals are required to do in order to stay atop the search engine result pages”. 10 SEO Tools to be Thankful For Website Magazine  [...]