Steve Dille says, “By their very nature, email and mobile marketing campaigns produce large amounts of data. This information can be a gold mine for knowing what’s working and what’s not working with your messaging programs, especially when it comes to figuring out how many eyeballs actually see your content and how recipients are acting on your messages. The machine-to-machine data generated through email and text messaging campaigns was long seen as relevant primarily to systems administrators and IT professionals responsible for maintaining sending infrastructure and remediating bounces... [...]

Nicole Rende says, “Many savvy marketers know that SEO is not a one-time service and should be an ongoing marketing strategy. Why? Moz reports that Google makes over 500 tweaks to its algorithm every year–that’s more than one per day! As you can imagine, all these changes can have an impact on your ranking. So, keeping up with the changes and modifying your SEO strategy is definitely important. But while most marketers know they need to constantly monitor and tweak the SEO elements of their website, the question of “how often” is oftentimes a puzzling one”. How... [...]

Dr. Peter J. Meyers says, “Last week, drowned out by the Panda 4.1 rollout, the  MozCast Feature Graph detected a significant jump in the presence of answer boxes (+42% day-over-day, up to +44% on September 30th). This measurement includes all types of “answer” boxes – direct answers, stock quotes, weather forecasts, box scores, and even the new, attributed answer boxes. Digging into the data, it appears that almost the entirety of the jump is in the new style of answer boxes”. More Google Answer Boxes, with Bonus Experiment! MOZ Blog  [...]

Greg Sterling says, “In another blow to Google’s privacy policy in Europe, the German data-protection regulator Johannes Caspar is ordering the company to change and limit how it uses data from its various online properties. Google’s consolidated privacy policy has faced heavy criticism by European privacy officials since its debut two years ago. There’s a Europe-wide effort going on to limit Google’s ability to use data without offering explicit disclosures and opt-out opportunities for individuals. The proposed changes would alter Google’s ability to collect and draw upon audience... [...]

Barry Schwartz says, “Advanced Web Ranking has released a study showing fresh data on the click-through-rate from Google’s organic search results. The data was taken from Google Webmaster Tools Search Queries reports from large accounts back in July 2014. On average, 71.33% of searches resulted in a page one Google organic click. Page two and three get only 5.59% of the clicks. On the first page alone, the first 5 results account for 67.60% of all the clicks and the results from 6 to 10 account for only 3.73%”. A New Click Through Rate Study For Google Organic Results Marketing Land  [...]

Jon Shawcross has relaunched SEO Enigma, his award-winning techniques for SEO enhancements for your website. This version he is calling SEO Enigma Reloaded, and it will help you raise the rank of your site through careful tweaks that get the attention of the search engines. This course is filled with solid techniques and tips that build your long-term rank. It doesn’t have so-called “loopholes” that may have temporary effect on your rank but, in the end, will be discovered by Google and result in a drop in your rank. Shawcross runs a professional SEO company and now is sharing... [...]

Graham Charlton says, “Panda 4.1, as it has been dubbed, was released by Google last week with the aim of identifying low quality content more easily.  According to Google, it affects between 3% and 5% of search queries and will result ‘in a greater diversity of high-quality small- and medium-sized sites ranking higher’. I asked Marcus Tober, CTO and co-founder of SearchMetrics, about the new update”. Panda 4.1: what’s it all about? ‘Econsultancy’ Blog  [...]

Philip Petrescu says, “We’ve all been there. Trying to improve our organic rankings so we can get more traffic from the search engines. And every time we do that, we are left with some big questions in our minds: How much traffic would I actually get if I rank on the first page? Is it worth my time trying to rank above the fold? How much more traffic will I get if I rank first in the organic results? I’ve been there, too. I felt overwhelmed and frustrated every time I had finally reached a number one organic ranking in Google only to find out that the traffic coming from the search... [...]

Graham Charlton says, “Brands have sub-domains for a variety of reasons – to separate their sites for different audiences, to split their offerings, and so on.  However, this can lead to conflict between the main and sub-domains if this strategy is not applied properly. Before Google ended clustering in search results, this may well have worked well for brands, allowing them greater visibility insearch results. In this post, I’ll show these sub-domain conflicts are affecting Ladbrokes, Coral, Oasis, ASOS and Barclay’s”. How conflicts between sub-domains can harm your search... [...]

Nevyana Karakasheva says, “With ongoing technology advances and the increased impact of the Web on our daily lives, we are more and more inclined to base our purchase decisions on information we gather on the Internet. Business owners should try to understand that inclination and adapt their marketing strategies to stay competitive in today’s rapidly changing market. For example, fighting local competitors can be a real challenge. Fortunately, you can use some simple tricks to help you improve your website visibility in local search results and grab the attention of online users searching... [...]