Total Video Takeover is still available, but you had better be quick. With millions upon millions of videos on YouTube competing for attention, getting yours noticed can take some doing. Getting your video to rank in search engines is often hard, but it is critical is you want to build your views and especially if you want to use the video to sell a product. Steve Benn and Simon Greenhalgh have updated their popular Total Video Takeover training to give you the best, tested techniques for getting your videos to rank. They have eliminated the techniques from the first editio9n that are no longer... [...]

Nearly every online marketer alive does keyword research. And most of them use Google Keyword Tool, or a commercial tool that uses it behind the scenes. That population of keywords is heavily mined every day. But Google search’s auto-complete function uses a completely different process. When you type in a keyword to search, it makes suggestions based on what other people have been searching for. That information is exactly what a marketer needs to build a tool or website that will meet people’s needs. But this is hardly ever used by marketers. That’s why Radu Hahaianu developed... [...]

John Tackett says, “Serving customers effectively starts with intelligence. It’s not the kind of intelligence needed to solve Sudoku puzzles or carry home a victory on trivia night, but rather it’s what you really know about your customers: What keeps them up at night? How could your product or service transform their careers? How could what you’re offering transform their businesses? Yes, to serve your customers effectively, you have to understand how your products or services are relevant enough to effectively relate to their needs. It’s also worth mentioning that PPC testing can... [...]

Kate Morris says, “It’s on the internet, so it’s true. The bane of the existence of all search marketers is old or incorrect information given to clients at any point in time that they still hang on to. This post was inspired by an interaction with a client’s co-workers, people that are not thinking about SEO on a regular basis. This is not to knock them, but to bring to the attention of everyone that there is a continual need for education. These concepts have a way of hanging around”. Outdated SEO Concepts People Still Think are Reality MOZ Blog  [...]

Ayaz Nanji says, “To achieve good ranking positions in Google organic search results, publishers need to include high-quality content on pages rather than simply rely on traditional SEO tactics, according to a recent report from Searchmetrics. Pages that rank well tend to have a number of qualities in common, including comprehensive coverage of topics, easy-to-understand language, more images and videos, and larger word counts, according to the analysis of US Google.com organic search results for 10,000 keywords and 300,000 websites. However, big brand websites still rank in top positions... [...]

Erica McGillivray says, “A lot of my life’s work has been focused on increasing the visibility of women and other minorities in male-dominated professional fields. I’m not here to give you an intersectional Feminism 101 lesson or explain to you that institutional sexism is indeed alive and systemically present in online marketing. Instead, in the spirit of the Moz blog, I want to give you tips and tricks to make our corner of the world more welcoming to women. Several of these tips can also easily be adjusted and applied to other groups of marginalized people. Some can really just... [...]

Ginny Marvin says, “Retailer ad spend allocated to desktop text ads on Google AdWords has shrunk as budgets shift to product listing ads and mobile. On the whole, retailers spent $2 billion on desktop text ads in the U.S. last year, down from $2.3 billion in 2012, according to search marketing research firm AdGooroo’s “Top Retailers in Search Report“. Mass retailers dominated the retail category, spending $553 million in 2013. Amazon Continues Its Reign Amazon held its place, not just as the top retailer advertiser, but the top AdWords text advertiser overall last year, spending $157.7... [...]

Jom Seward says, “I love Screaming Frog. It is without doubt the best SEO tool I use on a daily basis (no offense, Moz). The sheer amount of data you can get about your website, or someone else’s website, is incredible. You can find broken links, you can check for your Google Analytics (or any other) code on all pages through the custom search, and you can even go so far as to follow all the redirects and find out the redirect paths in a website. In this quick guide, I’m going to show how Screaming Frog data can be used to help perform a content audit. The data in Screaming Frog... [...]

Paddy Morgan says, “In my last post on Moz a few weeks ago, I talked about the idea of paying to promote your content using social channels. Today I actually want to go a step backwards in the process and talk about content creation. 1. How to verify you have a good idea I could write a whole post on this one topic, but maybe that’s for another day! For now, I want to share a few ways you can make sure you’re on the right track and increasing the likelihood that you have a content idea that is going to be well received”. 5 Hacks for Creating and Promoting the Right Content MOZ... [...]

Simon Penson says, “I’m not so sure it’s correct to say—as is so common lately—that today’s SEO is a new one, especially with regard to on-site SEO. Many of the things that are necessary today were also necessary in the past: a well-designed information architecture, a great navigation structure, good internal linking, etc. We should talk instead of a new emphasis we must give to some factors as old as SEO itself”. Teach Google About Your Entities by Using Topical Hubs – Whiteboard Friday MOZ Blog  [...]