Selena Blue says, “I’ve come across some beautifully designed 404 pages over the years. However, once the one second of artistic appreciation ends, I’ve been left confused and lost. The designers of those pages, whether Web designers or marketers, missed a great opportunity. Your 404 page should have two objectives: Notify visitors they’ve encountered a problem of some sort while landing on the page they wanted Guide the visitor to what they wanted or to something else of value A 404 page doesn’t have to be a dead end, or even a “Go to [Homepage]. Do not pass Go. Do not collect $200”... [...]

Rand Fishkin says, “Not everyone who converts ends up being a happy customer, so why are we focusing so narrowly on conversions? In today’s Whiteboard Friday, Rand broadens our perspective to help us focus on what customers are actually looking for”. How Some Companies Succeed at Converting Visitors yet Fail to Earn Great Customers – Whiteboard Friday MOZ Blog  [...]

Erica McGillivray says, “Get a front-row experience for all 28 sessions, plus their slide decks, with the 2014 MozCon Video Bundle. Bringing you future-focused advice and actionable recommendations from some of the industry’s most innovative minds, MozCon topics range from SEO and A/B testing to analytics and content marketing”. The 2014 #MozCon Video Bundle Has Arrived! MOZ Blog  [...]

Russ Jones says, “It was a little over a year ago that I first wrote the “Broken Link Building Bible” and it seemed like it was time for an update. If you haven’t had a chance yet, please head over to the original, as most of it is still highly relevant today, and it contains the basics which will not be covered in this post. Today I present a New Testament, complete with ethical guidelines, new prospecting, content, and outreach techniques. Throughout this guide I will show you how to accomplish most of these tactics using a culmination of tools like Open Site Explorer, Domain... [...]

Isla McKetta says, “Picture it. A room full of executives from a company you never thought you could land as a client. They’re so engaged in what they are saying that they’re leaning forward in their chairs. The CEO looks poised to ask a question but you can tell she doesn’t want to interrupt your flow. This is the moment content strategists dream of. But if you’re like me, it’s easy to get caught up in how new the field is and wonder, “Am I even doing this right?” There are lots of posts to help you, such as  How to Build a Content Marketing Strategy... [...]

Travis Bliffen says, “You would think that an SEO company would have no problem generating all the leads they can handle. While for some this may be true, the majority of SEOs find themselves wondering where all the clients are. While SEO is a great way to find and close clients, there are still a lot of people who do not know about SEO or online marketing and are not searching for it. If you have ever found yourself searching for leads and coming up empty, here are a few ways to find new clients”. 5 Ways to Find New SEO Clients Website Magazine  [...]

Hannah Morrell says, “When do you check your personal email? Do you let it build up throughout the work week and go through it during the weekends? Do you check it on Monday when you’re also sorting through your work email? Or do you check it while you’re at lunch or on a quick, but much-needed, break from work? In today’s MarketingExperiments Blog post, we’re going to explore which times of the day and days of the week people are most likely to interact with their emails — two questions of optimal interest for any emailing campaign”. Email Optimization: Testing best time of day... [...]

Marcus Tober says, “Searchmetrics recently launched their yearly Ranking Factors Study that bases numbers on rank correlation and averages of top 10 SEO rankings. The 2014 analysis shows that content on top-performing sites is much more holistic and less keyword-focused. In this post, Marcus Tober, founder and CTO of Searchmetrics, explains why you should focus on more than just keywords when it comes to technical aspects of your site, and how you can create relevant, comprehensive content for users”. Searchmetrics Ranking Factors 2014: Why Quality Content Focuses on Topics, not Keywords MOZ... [...]

Inklyo says, “Once you’ve established your business online with a website, it’s time to start advertising to your audience. The Internet is a huge space with vast amounts of pages and information, so it is unlikely that customers will just happen to stumble upon your website and engage with your business. You have to be the one to put it out there and draw customers to your site. The best way to do this is by using a content marketing plan. Instead of traditional advertisements that tell audiences what to do, the new and better way to attract customers is to show your audiences what to do“. Local... [...]

Rand Fishkin says, “Google is drawing connections between semantic concepts and brand names, and it’s affecting SERPs. In today’s Whiteboard Friday, Rand explains that process, offering tips on how we can help make sure our own brands are included”. How Google is Connecting Keyword Relevance to Websites through More than Just Domain Names – Whiteboard Friday MOZ Blog  [...]