The latest article on ‘Business 2 Community’ is titled “How to Complete an SEO Competitive Analysis”. Matt Carter says, “Have you ever looked at a competitor’s website and wondered why they were ranking higher than you in search engines? In this post, we’re going to walk through the process of completing a search engine optimization (SEO) analysis, a tool to help you better understand the competitive landscape of search engine rankings in your industry. This SEO competitive analysis will provide a base of knowledge and a strategic foundation you can use to outrank your... [...]
Archive for the 'Search Engine Marketing' Category
The latest ‘Econsultancy’ blog post is titled “AdWords scripts: scan your landing pages and put an end to errors”. Daniel Gilbert says, “Welcome back to our Intro to AdWords scripts series where we’re training you to automate your account management using scripts. Landing pages with broken URLs can wreak havoc in your AdWords account. Whether the links have moved or were inputted incorrectly from the start, the outcome is the same: you’re paying for dead-end clicks. This week’s article will be an introduction to automated destination URL checking in your... [...]
The latest VerticalResponse blog post is titled “4 Tips to Keep Your Search Strategies Up-to-Date”. Yael Grauer say, “Search engine optimization (SEO) is consistently evolving, including how it’s referenced. “Most people have migrated to the term ‘search’ or ‘integrated marketing,’” says online marketing consultant and WebScout founder Laura Greeno. Buzzwords aren’t the only aspects of SEO that have evolved since 2006, which Greeno refers to as the time of smoke and mirrors. To keep your ‘search’ skills up-to-date as well, follow these four tips: Tip #1:... [...]
The latest article on ‘Marketing Land’ is titled “Influencer Marketing Tools That Will Power Your Content In The Future”. Steve Olenski says, “Influencer marketing is redefining the power of voice. Leveraging the clout of authoritative, influential voices can be the difference between a ripple and a tidal wave. This relatively new form of marketing has emerged from the intersection of public relations and social media, where the focus is less on the target market as a whole and more on a subset of individuals with a natural megaphone”. Influencer Marketing... [...]
The latest MOZ blog post is titled “The Hidden Power of Nofollow Links”. Nicole Kohler says, “For those of us who are trying to earn links for our clients, receiving a nofollow link can feel like a slap in the face. But these links have hidden powers that make them just as important as followed ones. Here’s why nofollow links are more powerful than you might think”. The Hidden Power of Nofollow Links MOZ Blog [...]
The latest ‘Web Marketing Today’ blog post is titled “Do-it-yourself SEO: Using Helpful Descriptions”. Andy Curry says, “My previous three articles explained basic search engine optimization. In “How to Get Traffic to your Website (via Google),” I reviewed how Google and other search engines identify content on a site. In “Do-it-yourself SEO Starts with On-page Optimization,” I explained the beginnings of optimizing a web page. And last month, in “Do-it-yourself SEO: Importance of Title Tags,” I continued my explanation of on-page optimization by addressing the importance... [...]
The latest MOZ blog post is titled “How to Rank Well in Amazon, the US’s Largest Product Search Engine”. Nathan Grimm says, “The eCommerce SEO community is ignoring a huge opportunity by focusing almost exclusively on Google. Amazon has roughly three times more search volume for products, and this post tells you all about how to rank“. How to Rank Well in Amazon, the US’s Largest Product Search Engine MOZ Blog [...]
The latest article on ‘Website Magazine’ is titled “Big Advantages of Combining Search and Social Ad Campaigns”. Derek S. says, “The debate between whether search or social is a more valuable advertising channel is a furious one. While each channel has its own advantages and disadvantages, new research shows that combining the two can lead to substantial improvements in revenue per conversion versus focusing on one or the other. In a new research study by Marin Software, titled “The Multiplier Effect of Integrating Search and Social Advertising”, Marin aimed to find out... [...]
The latest MOZ blog post is titled “Targeting Your Audience Earlier in the Buying Process – Whiteboard Friday”. Rand Fishkin says, “What if there were a space where your marketing efforts were exposed to a larger audience and had less competition? In today’s Whiteboard Friday, Rand shows us where that is“. Targeting Your Audience Earlier in the Buying Process – Whiteboard Friday MOZ Blog [...]
The latest article on ‘Marketing Land’ is titled “3 Ways To Use Keyword Planner To Improve Your Mobile Search Visibility”. Bryson Meunier says, “Last month, we discussed what we can learn about mobile searchers from Google’s redesigned keyword planner, including that mobile searchers are often local searchers and that most of them use “near me” instead of “nearby.” This month, I want to give you three specific ways you can use the new Keyword Planner data to help your business become more visible to mobile searchers. Data-Driven Mobile Configuration... [...]