David Towers says, “On August 6 2014, Google announced that it is starting to use HTTPS as a ranking signal within the search results. While on the face of it, this might not seem like big news, it’s another instance of Google using its influence to put pressure on websites to conform to what it considers best practice. Google has said that right now HTTPS is a very lightweight signal which will affect less than 1% of search queries globally, but it has stated that this may change over time as Google encourages all site owners to switch from HTTP to HTTPS. As a result of this, we anticipate... [...]

Anthony Coraggio says, “PPC and SEO go better together. By playing both sides of the coin, it’s possible to make more connections and achieve greater success in your online marketing than with either alone. That the data found in search query reporting within AdWords can be a valuable source of information in keyword research is well known. Managing the interaction effects of sharing the SERPs and capturing reinforcing real estate on the page is of course important. Smart marketers will use paid search to test landing pages and drive traffic to support experiments on the site itself. Harmony between... [...]

Louis Gudema says, “Despite all the research and writing on the B2B buyer’s journey, quite a lot of B2B marketers still believe that “my buyers aren’t looking for us in search.” Their assumption is that the customer in a position to buy a six- or seven-figure (or larger) piece of equipment or service is going to be deeply experienced and already know who the main providers are, and that’s who they’re going to request bids from. The evidence suggests otherwise”. How big ticket B2B companies use search marketing ‘Econsultancy’ Blog  [...]

Adam Hansen says, “The SEO and online marketing tactics that we discuss on this blog can be used for much more than making your own websites and running your own affiliate campaigns.  Applying your skill set to SEO consulting can not only make you a lot of money — it will also help you diversify your income stream and protect your business. Even if you’re just beginning your Internet marketing journey, you still know a whole lot more than the average Joe. While you may not think of yourself as a bona fide”. 5 Tips to Diversify Your Income with SEO Consulting Mark Ling’s  ’Affilorama’... [...]

Eric Enge says, “It’s hard to foresee a lot of benefit to your hard work creating content when you don’t have much of a following, and even if you do, scaling that content creation is difficult for any marketer. One viable answer is syndication, and in this Whiteboard Friday, Eric Enge shows you both reasons why you might want to syndicate as well as tips on how to go about it”. Syndicating Content – Whiteboard Friday MOZ Blog  [...]

Mark Traphagen says, “Most of us who work in content marketing have felt the strain that scaling puts on our efforts. How on Earth are we supposed to keep coming up with great ideas for new pieces of content? The answer is, in some sense, all around us. In today’s Whiteboard Friday, MozCon community speaker Mark Traphagen shows us how to see the world in a different way—a way that’s chock full of content ideas”. I See Content Everywhere – Whiteboard Friday MOZ Blog  [...]

Erica McGillivray says, “At the MozPlex, we’re all still coming down from the incredible energy, excitement, and new ideas that MozCon brings every year. Thank you again to all of you who joined us to make this year’s MozCon the best ever. For those of you who couldn’t join us, we wanted to share some of the best slide decks from MozCon (videos coming next month!) and also share downloads for all the decks from MozCon. Additionally, for those planning ahead, make sure to buy your early bird ticket for MozCon 2015. We expect to sell out again, so grab this great deal now!”. 7... [...]

Chipper Nicodemus say, “Your traffic has plummeted and your business website has been slapped with a manual penaltyfrom Google. Well, you can quell your doomsday thoughts, as we have actionable tips to help your site bounce back. First, there are four major areas in which a penalty can be classified: 1. Unnatural links penalty Majority of sites that receive a manual penalty (95%), receive an unnatural links penalty. It means you have a variety of links pointing back to your site that violate Google’s Webmaster Guidelines. You’ll know you have one when you receive a notification in Google... [...]

Laura Lippay says, “Six years ago, Yahoo! was called out (on this very blog!) for buying text links. Being the lone SEO at Yahoo! in the US at the time, training, teaching, guiding and policing all of the people involved in over a dozen Yahoo! Media websites, my heart stopped when I saw this post. The thing is, though, I knew the biz dev team at Yahoo! had absolutely no concept of link exchanges for SEO (that said, I have no idea about Great Schools – those were some nice anchor text links). While most SEOs work on link relationships, most biz dev folks, especially in mid to larger sized... [...]

Cyrus Shepard says, “In the past 2 months Google made big changes to its search results. Webmasters saw disappearing  Google authorship photos, reduced video snippets, changes to local packs and in-depth articles, and more. Here at Moz, we’ve closely monitored our own URLs to measure the effect of these changes on our actual traffic. The results surprised us. Authorship traffic—surprising results In the early days of authorship, many webmasters worked hard to get their photo in Google search results. I confess, I doubt anyone worked harder at author snippets than me”. What... [...]