The latest ‘Econsultancy’ blog post is titled “Getting to grips with mobile SEO”. Christopher Ratcliff says, “Numerous studies also show that the majority of users start their consumer journey on mobile and 32% of consumers make a monthly purchase. Google has updated its algorithm to give preference to sites that offer mobile accessibility and many other search engines have followed suit. It’s now imperative that you have a separate mobile SEO strategy from your traditional desktop strategy. The good news is that exemplary mobile SEO is still an incredibly rare... [...]
Archive for the 'Search Engine Marketing' Category
The latest ‘MarketingExperiments’ blog post is titled “Landing Page Optimization: Testing green marketing increases conversion 46%”. John Tackett says, “Green marketing is a tactic built on the premise that environmental preference will hopefully equal customer preference. But does green marketing truly have an impact on customer purchase behavior? In today’s MarketingExperiments Blog post, we’ll take a look at an experiment that was featured in a recent Web clinic that put green marketing to the test. Before we dive in, let’s review the research notes on the test. Background: A... [...]
The latest article on ‘Website Magazine’ is titled “SEO – Page Ranking Without Links?”. Pete Prestipino says, “Those responsible for SEO know just how important inbound links are, but what happens when content doesn’t acquire any natural citations? Can it still rank in a competitive position? How does Google determine the relevancy of the site and its content (in relation to the query) without links from other websites to guide them? Google’s Matt Cutts recently provided an answer to this very interesting/intriguing question – although many in the SEO industry... [...]
The latest article on ‘Business 2 Community’ is titled “Google Panda 4.0: How Will It Affect Your Site’s SEO?”. Tamara Weintraub says, “The Internet is abuzz with Google’s latest algorithm update, Panda 4.0, Google’s latest algorithm change has marketers, webmasters, and business owners alike scrambling to understand how it’s impacting their existing websites and SEO efforts. Like many of Google’s previous updates, Panda 4.0 emphasizes high-quality websites and content. But what does that actually mean, and how can small and local businesses make sure their... [...]
The latest article on HubSpot blog is titled “A Go-To Guide to Screwing Up Your Landing Pages”. Lindsay Kolowich says, “Landing pages are the core of the conversion process. They are one of the best ways you can convert website visitors into leads and leads into customers. But a high-converting landing page isn’t just a random form, a little description, and a kind-of-related image thrown together onto a web page — you have to build each component thoughtfully and strategically. To get people to convert on your website, the conversion process needs to be a) easy,... [...]
The latest ‘Econsultancy’ blog post is titled “The rise and rise of search”. Ben Davis says, “The recent preview of OS X Yosemite from Apple caused predictable amounts of chatter online (including this article) and rightly so. Sales of Macs hit 4.8m in Q1 2014, up from 4.1m for the same holiday period in 2013. OS X has a big impact on the conventions of UI and UX. The feature I saw the most buzz about on social is the improved Spotlight. The feature has a new search window and a rich, scrollable preview of results that finds stuff on your Mac but now also Wikipedia,... [...]
The latest ‘Econsultancy’ blog post is titled “How to approach SEO research and planning”. Ben Davis says, “SEO is one of those marketing disciplines that requires foresight, plenty of planning, a methodical approach and maybe just a bit of marketing intuition. I’ve plundered the excellent Econsultancy SEO Best Practice Guide for some tips on how to approach SEO planning and research. Check out the big guide for more than 400 pages of detailed and actionable insight”. How to approach SEO research and planning ‘Econsultancy’ Blog [...]
The latest ‘Econsultancy’ blog post is titled “The importance of ‘boring’ content for SEO”. Rhian Harris says, “We can all get excited about the prospect of working with a new client that has an exciting product, brand or industry, but what about the more ‘boring’ ones? Do you reject the proposal on the basis that your innovative ideas might not be a good fit or win you any awards, or do you accept the challenge and benefit from opportunities others might have overlooked? If you’re from the latter camp, you’ll appreciate the major... [...]
The latest MOZ blog post is titled “Announcing MozBar 3.0: the Free, Completely Redesigned SEO Toolbar”. Jon White says, “Today we are thrilled to announce version 3 of the MozBar browser extension. The SEO toolbar is now available for Chrome users. Expect the Firefox version to be available in a few weeks. What is the MozBar? The MozBar is a free browser extension that provides on-page access to Moz’s link metrics and site analysis tools. Over the years it has gained a very popular following and saved a ton of time for SEO’s and Inbound marketers alike. Whilst there are certain... [...]
This is a reminder for the Website Magazine webinar scheduled on June 18. Website Magazine is hosting a webinar on Wednesday, June 18 at 1.30 pm EDT. The topic of the webinar is “The Best E-Commerce Checkout: Behind the Scenes”. The WM team says, “Top e-tailers don’t become the best by accident. They offer world-class checkout experiences and quote-to-shipment accuracy right within their ecommerce platform. There’s no real secret to it – it’s made possible by three key hacks that merchants of all sizes can adopt to raise the bar on their customer experience. Join... [...]