The latest MOZ blog post is titled “A Content Marketer’s Guide to Data Scraping”. Matthew Barby says, “Taking advantage of big data doesn’t necessarily require expensive tools. With a free plugin for Excel, you can scrape what you need directly into a spreadsheet and take matters into your own hands“. A Content Marketer’s Guide to Data Scraping MOZ Blog  [...]

The latest MOZ blog post is titled “Breaking the SEO Rules: When Not to Follow Best Practices – Whiteboard Friday”. MOZ team says, “Best practices are set in place to guide us toward success in most situations. Not all situations. In today’s Whiteboard Friday, Cyrus shows us several instances in which it’s actually best to break the rules and throw those best practices out the window.“. Breaking the SEO Rules: When Not to Follow Best Practices – Whiteboard Friday MOZ Blog  [...]

Why hasn’t your site risen to the top of the search rankings? What do the top 10 sites have that your site doesn’t? Knowing these and other competitive facts can make a big difference in your own results. Sometimes a small tweak to your design or your meta-data is all it takes to move up. SEO X-ray Hero gives you data that directly affects your ranking You get lots of good data whenever you input a keyword you are interested in. See what sites are the top results for that keyword. Find out their details; what makes them the top: Lots of flexibility: • Analyze the Top 10 Sites... [...]

The latest MOZ blog post is titled “The Illustrated SEO Competitive Analysis Workflow”. Aleyda Solis says, “One of the most important activities for any SEO process is the initial competitive analysis. This process should correctly identify your SEO targets and provide fundamental input to establish your overall strategy. Depending on the type, industry, and scope of the SEO process, this analysis can become quite complex, as there are many factors to take into consideration—more now than ever before. In order to facilitate this process (and make it easy to replicate, control, and document),... [...]

The latest article on ‘Business 2 Community’ is titled “An Email Marketing Method For SEO Related Service Providers That Actually Works”. Phil Singleton says, “As an Internet marketing services agency in the US MidWest, we are cold-called and email spammed every day from domestic and offshore companies trying to sell us our own services, or soliciting to become a reseller of their search engine optimization services. Truth be told, it doesn’t make sense for an SEO company to outsource any SEO work to third parties – especially when it comes to any form of link building.... [...]

The latest article on HubSpot blog is titled “6 Reasons People Aren’t Filling Out Your Landing Page Forms”. Ginny Soskey says, “Even though I’m a marketer, one of my least favorite activities is filling out forms on websites. Google’s AutoFill has become my best friend to help save me from the tedious and mundane task of filling out name, email, phone number, yadda yadda yadda. Still, if you want to grow your business, website forms are part of the gig. Your job is to make sure your forms are ones people actually fill out. Below are six very common reasons... [...]

The latest MOZ blog post is titled “Take the SEO Expert Quiz and Rule the Internet”. Cyrus Shepard says, “You are master of the keyword. You create 1,000 links with a single tweet. Google engineers ask for your approval before updating their algorithm. You, my friend, are an SEO Expert. Prove it by taking our new SEO Expert Quiz“. Take the SEO Expert Quiz and Rule the Internet MOZ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “What SEO beginners need to know: a basic skills guide”. Christopher Ratcliff says, “SEO is now considered a basic skill, not the more technical aspects, but a good solid understanding should be a pre-requisite. So says our brand new Skills of a Modern Marketer best practice guide. The report defines the soft skills needed to be successful in an organisation and the deep vertical knowledge areas that marketers see growing in importance in the coming years. Search engine optimisation, as well as social media and the ability... [...]

The latest MOZ blog post is titled “50+ Things You Should Learn About Your Client”. MOZ team says, “One necessary skill for successful consulting is getting to know your client and understanding how you can be effective for them. I’ve found there are a bunch of “hacks” that can help you get up to speed on an organization and its individuals as quickly as possible. I want to share these quick tips and tricks with you, as well as a bunch of other questions that are worth answering, either through research, by observing the client, or by asking outright“. 50+ Things... [...]

The latest ‘SEO Book’ blog post is titled “Please Remove My Link. Or Else”. Peterd says, “Getting links removed is a tedious business. It’s just as tedious for the site owner who must remove the links. Google’s annoying practice of “suggesting” webmasters jump through hoops in order to physically remove links that the webmaster suspects are bad, rather than Google simply ignoring the links that they’ve internally flagged, is causing frustration. Is it a punitive punishment? If so, it’s doing nothing to endear Google to webmasters. Is it a smokescreen? i.e. they don’t... [...]