The latest MOZ blog post is titled “How Can Mobile SEO Help my Non-Mobile or Local Business?”. Rand Fishkin says, “We’re often hearing about how mobile search volume is catching up to (or even overtaking) desktop search volume, so what do we do? The answer is more nuanced than you might think, and in today’s Whiteboard Friday, Rand shows us a few ways forward“. How Can Mobile SEO Help my Non-Mobile or Local Business? MOZ Blog [...]
Archive for the 'Search Engine Marketing' Category
The latest MOZ blog post is titled “New Title Tag Guidelines & Preview Tool”. Dr. Peter J. Meyers says, “Google’s recent SERP redesign may not seem like a big deal to the casual observer, but at least one change could have a real impact on SEOs. This post will explore the impact of the redesign on title tags, and define a new, data-driven length limit, but first, a new tool… Title tag preview tool (2014 edition) Pardon the reverse order of this post, but we wanted to put the tool first for repeat visitors. Just enter your title and the search query keywords (for highlighting)... [...]
The latest post on ‘Copyblogger’ Blog is titled “3 Steps to Scare Your Audience Into Action (And Still Sleep at Night)”. Amy Harrison says, “ If threatened, we move into action. At one time your ancient ancestor jumped because an animal was about to eat him. Today, that motivation can be just as strong for someone with arachnophobia seeing a spider. Great copywriting compels action, so it’s no surprise fear is used in marketing. But to do it well (and still be able to sleep at night), you need to know a few things about scaring your reader into action“. 3 Steps to Scare... [...]
The latest article on HubSpot blog is titled “How to Monitor and Improve Your Site’s Load Time”. Lisa Toner says, “Have you ever done a Google search? Silly question, of course you have! Picture this scene for a moment — you type in your search term, Google spits back a gazillion results for you, you sift through the first page or two of results, and if you don’t find what you’re looking for, you’ll probably try changing up your search terms and go again. Sound familiar? But what happens if you find the exact website you’re looking for at the top... [...]
The latest ‘Econsultancy’ blog post is titled “Planning and strategy for SEO: what should you be thinking about?”. Andrew Warren-Payne says, “If you fail to plan, plan to fail. It would be hard not to apply this to SEO. That’s why in compiling our SEO Best Practice Guide (which has just been majorly revised), we made sure we went to the experts in this area, so that people can get their organic search efforts off to the right start. I caught up with some of the contributors to this section to ask them some questions about planning and strategy. They provided me... [...]
The latest MOZ blog post is titled “When Building Communities Isn’t the Best Way to Build Links”. John-Henry Scherck says, “I entered SEO as a link builder. In 2010, my job was easy and my toolset mainly consisted of article marketing software, directory submissions, comment posting and link networks. Fast forward four years >> I now solely create visually engaging content in an effort to scale link building. I didn’t make this career shift because “link building is no longer effective;” quite the opposite: I changed focus from manual to scalable link building... [...]
The latest post on ‘Copyblogger’ Blog is titled “How to Make Your Website a Party People Want to Attend”. Jerod Morris says, “ Have you ever walked into a party where you didn’t know anyone? And there was no one to greet you or take your coat … No one to show you where to get a drink or introduce you around … No one to make you feel welcomed or show you where to go next … It’s an awkward, uncomfortable feeling, right? Your first instinct is probably to turn around and walk right back out. I know mine is. So why would you treat visitors to your website the exact same... [...]
The latest article on HubSpot blog is titled “6 Crucial Email Newsletter Metrics You Should Be Monitoring”. Ginny Soskey says, “It’s easy to get attached to your email newsletter. Your boss once upon a time forced you to do it when you started to do more email marketing instead of direct mail, and you’ve stuck with it ever since. Maybe you heard from a few super-fans who look forward to getting it in their inbox every day. Or maybe an exec loves the email newsletter and would be quite upset if it went away. But there’s only so much time in the day —... [...]
The latest article on ‘Business 2 Community’ is titled “How to Start a SEO Business”. Scott Taft says, “Each month millions of websites are launched all over the world. Thanks to DIY website platforms like WordPress, WIX, and SquareSpace, that number dramatically grows each day. Owning a website that makes money is the new “American Dream”. In fact, I would billing will to bet it’s now a “World Dream”, not just an American dream. That’s where you come in. 90% of these websites are not properly optimized, and therefore are performing very poorly in search engines.... [...]
The latest article on ‘Marketing Land’ is titled “Mobile Will Be Primary Channel For Paid Search By End Of 2015 [Study]”. Ginny Marvin says, “Looking at current trends, Marin Software predicts more paid search clicks will come from mobile devices than desktops by the end of next year. By December of 2013, mobile accounted for more than a third of all paid search clicks on Google. By the end of 2015, mobile devices will drive 50 percent of Google’s paid search clicks, according to the 2014 mobile search advertising report published by Marin Software today. Smartphone... [...]