The latest article on ‘Marketing Land’ is titled “How Much Should You Spend On Optimization? Calculate Your BUU”. Brian Massey says, “Analytics platforms. Split testing software. User testing tools. This is starting to sound expensive. And it is. What if it were more expensive not to have these things in your online business? It might very well be. Your business may be one of the many that is hobbled by a “launch and hope” approach to digital marketing. Not every business will benefit from such tools, but yours may. How much will you benefit? How much does... [...]
Archive for the 'Search Engine Marketing' Category
The latest ‘SEO Book’ blog post is titled “The Positive Negative SEO Strategy”. Peterd says, “There’s a case study on Moz on how to get your site back following a link penalty. An SEO working on a clients site describes what happened when their client got hit with a link penalty. Even though the link penalty didn’t appear to be their fault, it still took months to get their rankings back. Some sites aren’t that lucky. Some sites don’t get their rankings back at all. The penalty was due to a false-positive. A dubious site links out to a number of credible sites in order... [...]
The latest MOZ blog post is titled “Local Landing Pages: A Guide To Great Implementation In Every Situation”. Miriam Ellis says, “Do you keep seeing terms like “city landing pages” and “service area pages” mentioned on Local SEO blogs and find yourself wondering if this form of marketing is a good match for your business? The topic of local landing pages has been super-active in the Moz Q&A Forum recently, and I’ve written this post to honor all of these great questionswe’re getting. This guide defines different types of local landing pages and identifies... [...]
The latest MOZ blog post is titled “Now Accepting #MozCon 2014 Speaker Submissions. Ready, Set, Pitch!”. Erica McGillivray says, “Are you ready for MozCon 2014, July 14-16th, in Seattle? We’ve been up to our elbows in planning since December and about knee-high since the last MozCon. Before we go any further, you have bought your MozCon 2014 ticket, right? These tickets will sell out… In 2012, we started the community speaker program, where we take speaking submissions from community members (that’s you!) and select the four best pitches to go up on the MozCon stage“. Now... [...]
The latest article on HubSpot blog is titled “One Way to Future-Proof Your SEO”. Shawn Segundo says, “We reside in a digital world of 301s, 404s, anchor text, link building, and keyword metrics. Search engines continue to evolve and become smarter and more efficient at deterring would be SEO-bandits, and the people keeping up with this knowledge are doing everything they can to stay relevant, and keep up with the changes. This is not necessarily a bad thing, as there is immense value in being up to date with the latest trends and tactics, but let’s be completely honest... [...]
The latest article on ‘Website Magazine’ is titled “Driving Organic Search Traffic for SMBs”. Allison Howen says, “ReachLocal is driving more organic search traffic to SMB websites, thanks to its new ReachSEO offering. ReachSEO leverages local SEO best practices to increase search traffic for SMBs with websites powered by the company’s ReachEdge platform. Together, ReachSEO and ReachEdge provide SMBs with design, lead management and SEO tools. Through the platforms, brands can achieve increased organic visibility as well as insights into which marketing channels generate the... [...]
The latest ‘SEO Book’ blog post is titled “Bing Lists ‘Alternatives’ In Search Results”. Aaron Wall says, “Bing recently stated testing listing ‘alternatives’ near their local search results. I wasn’t able to replicate these in other search verticals like flight search, or on an iPhone search, but the format of these alternatives looks similar to the format proposed in Google’s ongoing monopolistic abuse case in Europe: “In effect, competitors will have the ‘choice’ either to pay Google in order to remain relevant or lose visibility... [...]
Website Magazine is hosting a webinar on Tuesday, May 20 at 2.00 pm ET. The topic of the webinar is “SEO in 2014: Fact, Fiction and Sensationalism”. The WM team says, “With search optimization now a regular part of the marketing equation, businesses are increasingly reliant on incoming search traffic to support growth goals. SEO is more important than ever, and Google’s recent algorithm updates have caused a flurry of speculation, joy, and panic! Separate SEO fact, fiction, and sensationalism – Join Kaila Strong, Senior Director of SEO Services at Vertical Measures for a... [...]
The latest MOZ blog post is titled “Parallax Scrolling Websites and SEO – A Collection of Solutions and Examples”. Carla Dawson says, “I have observed that there are many articles that say parallax scrolling is not ideal for search engines. Parallax Scrolling is a design technique and it is ideal for search engines if you know how to apply it. I have collected a list of great tutorials and real SEO-friendly parallax websites to help the community learn how to use both techniques together“. Parallax Scrolling Websites and SEO – A Collection of Solutions and Examples MOZ Blog [...]
The latest article on ‘Website Magazine’ is titled “Barnacle SEO: The Next Hot Trend in SEO?”. The WM team says, “Will Scott was among the first to mention and explain Barnacle SEO back in 2007. Originally deemed as “SEO for the Sam’s Club crowd” this technique is making a strong comeback as penalization risks from Google continuing to grow. If you are looking for a way to get your business in front of customers in your area, Barnacle SEO just may be a wise addition to your online marketing strategies“. Barnacle SEO: The Next Hot Trend in SEO? Website Magazine [...]