The latest article on HubSpot blog is titled “Completely Preventable Ways You’re Sabotaging Landing Page Conversions”. Larry Kim says, “If you’re serious about maximizing your investment in marketing, you’re probably at least trying to optimize your landing page conversion rates. You’re doing all the right things — split testing, trying different copy, rearranging page elements, and testing again. What if I told you all of those things, theconventional wisdom around conversion rate optimization, aren’t enough? We recently took a deep dive into... [...]
Archive for the 'Search Engine Marketing' Category
Google is picky about what backlinks it favors. Get too many of the wrong kind, and your site drops in the search results and may never be seen again. What’s the wrong kind? Things like: • Buying links or Link Exchanging • Using Automated Programs or Services to create links directly to your site • Text advertisements that pass Page Rank • Low-quality directory or bookmark site links • Forum comments for backlinking • A large number of links that were created at the same time • A large number with the same anchor text In short, anything that looks like spam. Your backlinks... [...]
The latest article on ‘Business 2 Community’ is titled “How to Define Actionable SEO Analytics to Accomplish Organizational Goals”. Genia Stevens says, “Digital marketers need more than just data; we need data we can use to drive business decisions. Merely analyzing collected data isn’t enough. Digital marketers need to first understand organizational goals, then use the data collected to move the organization closer to those goals. Study actions, not just keywords. Digital marketers should determine what happens on their website when visitors land on the website... [...]
The latest MOZ blog post is titled “Surviving the SEO “Slog” – Whiteboard Friday”. Rand Fishkin says, “Expectations of returns can be high for SEO work, despite the fact that it can take several months to really get best practices ingrained. In today’s Whiteboard Friday, Rand shows us four ways to mitigate the gap between expectations and effort“. Surviving the SEO “Slog” – Whiteboard Friday MOZ Blog [...]
The latest article on ‘Business 2 Community’ is titled “Top Content Marketing Strategies That Google Loves”. Keith Eneix says, “Working in online marketing is like stepping into a world that, on the outskirts, looks very small, but in truth is bigger on the inside than most consumers imagine. There are SEOs, crawlers, tags, keywords, and other jargon which you probably know by heart now if you’ve worked in the field for some time. However, trying to turn jargon into reality is difficult, and even more difficult is knowing which techniques to use, and which to avoid. Right... [...]
The latest article on HubSpot blog is titled “Pandas, Penguins, Hummingbirds, Oh My! How to Keep Up With the Latest SEO Trends”. Rachel Sprung says, “Doesn’t it seem like every time you turn around there’s a new SEO update? You keep hearing about hummingbirds and pandas and penguins, but what the heck does it mean? (And what do these animals have to do with search engine optimization?) It can be very confusing to stay up to date with everything going on in the world of SEO. It may be even harder if you’re not an SEO expert who understands the terminology of... [...]
The latest MOZ blog post is titled “Knowledge Graph 2.0: Now Featuring Your Knowledge”. Dr. Peter J. Meyers says, “Sometime in January, Google quietly rolled out a change that I believe could revolutionize organic search. Currently, the impact is limited, and it may take months or years for the full effect to be felt, but the underlying shift is fundamental to the future of the Knowledge Graph and the delicate symbiosis between Google and webmasters“. Knowledge Graph 2.0: Now Featuring Your Knowledge MOZ Blog [...]
The latest article on ‘Business 2 Community’ is titled “2013: The Year SEO Just Became Marketing”. Spencer Frandsen says, “Google’s algorithm changes have kept online marketers on their toes. We chased links, and then we ran from them. We stuffed any and all keywords, and then we turned out nose up if they weren’t of the long-tail variety. We created content, and then Matt Cutts yelled at us. What worked and what didn’t was a constantly moving, ever changing, target. And, if you were too heavily invested in any one tactic, a change by Google could throw an entire... [...]
The latest article on ‘Website Magazine’ is titled “21 Local SEO Mistakes You Didn’t Know You Were Making”. Travis Bliffen says, “Local SEO is quickly becoming the way people search. For the past couple of years, Google has been showing local results for many non-localized keywords. In addition, many local searches are being done on mobile devices by people looking to make a purchase in the near future. Moz released data showing that about 7 billion localized searches are performed each month, and I wouldn’t want to miss out on that massive opportunity for customer acquisition.... [...]
The latest MOZ blog post is titled “Getting Reviews the Right Way for Local Businesses”. Cate Morris says, “They’re the bane of every business that relies on local traffic: reviews. The worst part is having no reviews or those that have been filtered out. In this post, Kate Morris explores how to get reviews that meet guidelines and grow your business“. Getting Reviews the Right Way for Local Businesses MOZ Blog [...]