The latest MOZ blog post is titled “10 Ways to Prove SEO Value in Google Analytics”. Jeff Sauer says, “Over the past two years I have flipped and flopped on my stance on (not provided) keywords in Google Analytics. For a long time I took a stance against complaining about missing keyword data in GA by asking the question “Why Do You Care So Much About (not provided)?” Then at some point last fall while I was hanging out with some of my fellow GACPs, their complaints about the data we were missing behind the fog of https: search results influenced me enough to join the ranks... [...]
Archive for the 'Search Engine Marketing' Category
The latest VerticalResponse blog post is titled “Do This, Not That – SEO Edition “. Chipper Nicodemus says, “Wondering what to do, or what not to do to optimize your site, appear on Google and Bing or be able to tell who’s visiting your site? We answer these questions and more in this SEO edition of “Do This, Not That!” infographic“. Do This, Not That – SEO Edition VerticalResponse Blog [...]
The latest ‘Econsultancy’ blog post is titled “Negative SEO: still taboo or becoming an accepted practice?”. Chris Bishop says, “It can sometimes get a bit murky in the digital marketing world, with slander, extortion and Google penalties all potential weapons for practitioners of negative SEO. This article aims to look at the current state of negative SEO, its place in the industry, how search engines are reacting/might react and significantly, ways to proactively detect negative SEO“. Negative SEO: still taboo or becoming an accepted practice? ‘Econsultancy’... [...]
The latest ‘Web Marketing Today’ blog post is titled “Landing Page Analysis in Google Analytics”. Melissa Mackey says, “Business websites typically have conversion goals for their visitors to act on. Whether it’s purchasing a product, filling out a form for more information, or signing up for a webinar, the initial step in the path to goal completion is a landing page, the first page a visitor encounters on the site. Google Analytics measures the effectiveness of this first impression by calculating the number of goal completions — i.e., “Goals” created in Analytics — against... [...]
The latest article on HubSpot blog is titled “How to Optimize Your Page Titles for Mobile Search”. Rebecca Churt says, “Mobile continues to change the way that we search, explore, and shop, and as consumer behavior comes further into focus, there are clear opportunities for marketers to take advantage. Mobile is always on for consumers, so marketers need to make sure their mobile search strategies are reaching people in these different search contexts. According to the Mobile Movement, a study by Google, 77% of smart phone users visit search engines. And page titles are the... [...]
Offline clients (and online clients, too, for that matter) like to see their websites on page 1 of Google. If you could get your clients’ videos on page 1 of Google search for virtually any keyword for their niche, your services would be worth top dollar (or pound, etc.) Especially, if you could do it without any complexity or hard work, this could be a major help for your consulting business. Devin Zander and Wyatt Jozwowski from Money Mindset SEO have been ranking videos for a long time. Their system, Video Vantage Pro, for using videos to gain page 1 in Google seems to be top-notch. In a day... [...]
The latest TopRank blog post is titled “New Rules for SEO Mechanics & Link Building – It’s a Race You’re Probably Not Winning”. Lee Odden says, “Last week I attended and presented at the SES conference in London where online marketers from all over Europe and as far away as Australia converged to learn about integrated marketing and paid, earned, and owned media. With it’s history in search marketing, the conference complemented presentations on digital marketing with sessions on SEO as well“. New Rules for SEO Mechanics & Link Building – It’s a Race You’re Probably... [...]
The latest article on HubSpot blog is titled “How to Make Your Blog Posts SEO-Friendly”. Rachel Sprung says, “Search engine optimization is so important for marketers, but it can be a pretty tricky tactic to master with Google’s copious algorithm updates. What matters, and what doesn’t? What’s best practice, and what’s old-school? How can I remember it all, anyway? We understand this is a common issue facing inbound marketers — and we want to help. Today, HubSpot has launched an SEO Panel that will help take you through how to optimize your blog... [...]
Devin Zander has teamed with marketer Wyatt Jozwowski and programmer Mo Miah to produce software that builds backlinks to your videos all around the web. They call it Video Vantage Pro. This innovative software takes your video, even if it’s brand new, and builds a backlink structure that will increase the rank of nearly any video, they promise. Here’s what it will do for your videos: ■ Automatic, drag and drop video upload to YouTube ■ Optimize tags, keywords, meta-data and titles of your videos automatically ■ Automates account creation on many wiki websites that you can use... [...]
The latest ‘Econsultancy’ blog post is titled “Five ways in which search is evolving”. Marcus Tober says, “The cool thing about search is the way it just keeps changing and growing, meaning website owners and marketers are constantly needing to adapt and exploit new opportunities to maximise their search presence. Here are five noteworthy directions in which search is evolving that I think digital marketers need to be aware of“. Five ways in which search is evolving ‘Econsultancy’ Blog [...]