The latest ‘Econsultancy’ blog post is titled “SEO: what you need to know about on-page optimization”. Andrew Warren-Payne says, “A few weeks back we published the mammoth (yet easy to digest) SEO Best Practice Guide. None of this would have been possible had it not been for the expert contributors who shared their knowledge developed from working at the sharp end of search. Over the next few weeks I’ll be asking some of our contributors for their their thoughts on search. I spoke to Joe Friedlein ofBrowser Media about on-page optimization“. SEO: what you... [...]
Archive for the 'Search Engine Marketing' Category
The latest MOZ blog post is titled “6 Principles of Service Design to Help You Reach Your Customers”. Maria Hayhow says, “One of the most commonly repeated messages in today’s online marketing is that it’s all about the users. In that respect, we have quite a bit to learn from the service industry, and this post offers six principles as your introduction to that lesson“. 6 Principles of Service Design to Help You Reach Your Customers MOZ Blog [...]
The latest article on ‘MarketingProfs’ is titled “Paid Search Trends: CPCs Rise, Bing’s Market Share Falls in Q4”. Ayaz Nanji says, “The average cost per click (CPC) for paid search ads rose across all search engines in the fourth quarter of 2013, according to a recent report from The Search Agency. The analysis, based on data from US advertisers who ran paid search campaigns in 4Q13, found overall CPC increased 27.6% year over year (from $1.04 to $1.33) and 5.8% quarter over quarter (from $1.25 to $1.33). Overall paid search spend also increased year over year (YOY), by 37.4%,... [...]
The latest ‘SEO Book’ blog post is titled “Measure For Business Benefit”. Peterd says, “Matt Cutts is just toying with SEO’s these days. Going by some comments, many SEOs still miss the big picture. Google is not in the business of enabling SEOs. So he may as well have a little fun – Matt has “called it” on guest posting. Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging... [...]
The latest MOZ blog post is titled “Handling User-Generated & Manufacturer-Required Duplicate Content Across Large Numbers of URLs”. Rand Fishkin says, “Some marketers, especially those working with e-commerce sites, are forced to deal with content like product descriptions and reviews; things that aren’t unique. In today’s Whiteboard Friday, Rand offers tips for those marketers to avoid being penalized for their work“. Handling User-Generated & Manufacturer-Required Duplicate Content Across Large Numbers of URLs MOZ Blog [...]
Google drives a lot of traffic to a lot of websites. How about yours? If your site is ranked near the top for major keywords, you can’t help but get traffic. But getting to the top requires working smarter. Matt Callen’s new Traffic Recon makes it easier to because it shows you what Google is thinking in is ranking. Traffic Recon is detailed video training that reveals Callen’s proven SEO link building methods. The training makes sense to non-experts and can be applied to your own sites right away. Many marketers make a lot of mistakes in backlinking, from choosing the keywords... [...]
The latest article on ‘Website Magazine’ is titled “30-Plus Search Marketing Tools”. Pete Prestipino says, “Search engine optimization remains one of the main drivers of website traffic today. And, like many digital initiatives, success depends on know-how and available tools. In today’s Mastering Search newsletter, Website Magazine editors have compiled 30-plus search marketing tools, from Web-based offerings and resources to software and automation platforms. These search marketing tools contain features to help with keyword research, analytics, performance monitoring,... [...]
The latest ‘Econsultancy’ blog post is titled “45% of companies say content marketing is ‘highly integrated’ with their SEO strategy”. Christopher Ratcliff says, “Organisations are more likely to integrate content marketing with their SEO strategy than they are with any other digital marketing discipline. Nearly half (45%) of all companies say this area is ‘highly integrated’ with their SEO efforts, compared to just 24% for paid search marketing and 16% for mobile marketing. These findings come from Econsultancy’s State of Search Marketing Report... [...]
The latest MOZ blog post is titled “Personas: The Art and Science of Understanding the Person Behind the Visit”. iPullRank team says, “With the erosion of keyword intelligence and the move to strings-not-things for the user, Google is pushing all marketers to focus more on their target audience. This post will teach you how to understand that audience, the future of Google, and how to build data-driven personas step by step“. Personas: The Art and Science of Understanding the Person Behind the Visit MOZ Blog [...]
The latest ‘Econsultancy’ blog post is titled “Seven on-page SEO tips for Baidu”. Ian Harris says, “Baidu is often referred to as the Chinese Google, and while its respective dominance in its market is similar to Google’s, this can lead to the misconception that the two search engines differ only in name and region. This is of course not the case. Baidu is a completely different search engine to Google, with different values and ranking factors. Read on to find out my seven on-page tips for Baidu SEO, or for more information on this topic download Econsultancy’s Baidu... [...]