The latest article on ‘Business 2 Community’ is titled “Google Wants Content: How To Adjust Your SEO Strategy”. Spencer Frandsen says, “SEO strategies have to be at the heart of any business that wants to succeed in the online world in 2014. But SEO strategy means something different than it did one decade ago, five years ago, or even last year. If your SEO strategy places a great emphasis on link building, you may find that your SEO influence has waned recently. While links connecting to your content are important, it is content itself that is becoming the most important... [...]

The latest ‘Econsultancy’ blog post is titled “Consumer electronics SEO: Amazon comes top for organic and paid visibility”. David Moth says, “Consumer electronics shoppers usually spend a lot of time researching products before they eventually make a decision, which typically involves looking at upwards of 14 sources of information. This includes searching for advice from consumer publications such as Which, comparison sites and customer reviews. Organic and paid search is therefore an extremely important tactic for gaining brand exposure during the purchase journey“. Consumer... [...]

Getting customer feet to walk into their door is always a challenge for local businesses. Many promotional activities have been tried, with varying success. Some local merchants have turned to online advertising to build the in-store traffic. But this is a new experience for most. How to be effective in their online promotion is still something they are experimenting with. One thing being tried is SEO (Search Engine Optimization), the art of structuring a site so that search engines find it, get a clear picture of what it is about, and ultimately, show it to searchers. The art of SEO requires proceeding... [...]

The latest article on ‘Website Magazine’ is titled “SEO in 2014: Fact, Fiction and Sensationalism”. Travis Bliffen says, “Working in the SEO industry, it makes me almost cringe to see the day’s long list of “the sky is falling” articles. People do not want the same old boring news; but does it have to be so misleading? No, and instead of ranting about it, here are 11 actionable SEO tips that still work in 2014 and that dispel just a few of the many sensationalized claims making the headlines today. #1   Let’s face it, SEO will never die. So long as Google relies upon... [...]

The latest article on HubSpot blog is titled “How to Do Keyword Research: A Beginner’s Guide”. Racjel Sprung says, “While Google’s kept us on our toes with all those algorithm changes they keep rollin’ out, one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Well, needing to do keyword research has stayed the same. How you actually do it hasn’t. So in this post, I’m going to lay out a process you can use to establish a strong keyword strategy that can help you come up with and narrow down... [...]

The latest ‘SEO Book’ blog post is titled “Optmizing Against Competitors”. Peterd says, “You’ve got to feel a little sorry for anyone new to the search marketing field. On one side, they’ve got to deal with the cryptic black box that is Google. Often inconsistent, always vague, and can be unfair in their dealings with webmasters. On the other side, webmasters must operate in competitive landscapes that often favour incumbent sites, especially if those incumbents are household names. Sadly, much of the low hanging search fruit is gone. However, there are a number of approaches to optimization... [...]

The latest ‘Econsultancy’ blog post is titled “What kind of user experience ranking signals does Google take notice of?”. Chris Lake says, “There has been a lot of talk lately about responsive web design, and a number of questions have arisen about how Google perceives sites that go down this route. Matt Cutts said responsive design “won’t harm rankings”. Given that Matt isn’t in the habit of telling everyone how to win at SEO, I think this is as close to an endorsement as we’re going to get. ‘Responsive’ is pretty much used as a byword for ‘mobile... [...]

The latest article on ‘Business 2 Community’ is titled “Social Media Vs. SEO – What’s More Important For Small Businesses”. Harry Trott says, “I was recently talking to one of my small business clients on their internet marketing strategy. The client owns a home renovation company near London and they wanted to build a massive Facebook page that they could use to reach out to all people in the city. According to my client, “I should have such a huge following that anyone in London who needs to renovate their house will think of me”. The buzz around social media has... [...]

The latest ‘Web Marketing Today’ blog post is titled “Local SEO for Multiple-location Businesses”. Dustin Christensen says, “Search engine optimization for local businesses can be difficult. That is especially true for companies with multiple locations. But local SEO for small businesses with multiple locations isn’t impossible. It simply requires a highly organized plan based on your business’s goals and geographic priorities. Here are five steps to improve your local organic traffic, and, more importantly, provide a better user experience to potential customers searching in a specific... [...]

For the past 9 years, Matt Callen and his team have developed a number of products, many of them directed to the challenge of SEO in a changing marketplace. Their goal has always been a replicable system for ranking websites. In their pursuit of this goal, they have created dozens of SEO software programs, linking networks, SEO services, and traffic-getting products. SEO is their obsession. Today, at 12 Noon EST, they are releasing Rank Recon. This is brand new SEO and competition analysis software that has dome a good job of reverse engineering Google’s algorithm for ranking sites. It shows... [...]