This is a reminder for the SEJ webinar to be held on December 13, 2023. From Google’s Search Generative Experience (SGE) to ranking factor changes and other impactful events, the world of SEO has seen plenty of change in 2023. Search Engine Journal is hosting a webinar ‘2023 Google Algorithms & SEO’s Future: Powerful Predictions For 2024’ on Wednesday, December 13, 2023, at 2.00 pm ET. The SEJ team says, “Join us as we explore the major algorithm updates, shifts in what are (and aren’t) ranking factors, and other impactful SEO events from 2023. We’ll... [...]
Archive for the 'Search Engine Marketing' Category
On-page SEO, also known as on-site SEO, is the process of optimizing a website’s pages to improve search engine rankings and gain organic traffic. On-page SEO focuses on optimizing parts of a website that are within control. MOZ has published the latest episode of the Whiteboard Friday video ‘On-page Video SEO’ featuring Crystal Carter. The MOZ team says, “Your video content, the video platform that you use, and your video webpage all contribute to the value of your on-page video SEO. Learn more in this Whiteboard Friday with Crystal Carter.” MOZ [...]
Google Search Central has published a new video ‘3 tips for debugging technical problems in Google Search’ explaining how to debug technical problems in Google Search. The GSC team says, “Is your site not indexing on Google Search? In this final episode of SEO Made Easy, Martin Splitt shares three tips for debugging technical problems in Google Search. ” https://www.youtube.com/watch?v=jFeLHfY0xkE [...]
Page speed is the time it takes for a page to load in a browser. It’s determined by several factors, including: Page size, Image compression, Site’s server. Google Search Central has published a new video ‘3 ways to improve page speed’ explaining how to improve your page speed. The GSC team says, “Learn some tips for improving your site’s performance. In this episode of SEO Made Easy, Martin Splitt shares 3 tips for making your website more pleasant to use. ” https://www.youtube.com/watch?v=dNKAgBuXLoA [...]
A landing page is a standalone web page that’s designed to persuade users to take a specific action. Landing pages are often used in digital marketing campaigns. AWeber has published ‘Landing page SEO best practices: A step-by-step guide’. Phil Norris says, “Landing pages are fantastic at driving leads and sales, but they’re often not so good at bringing in organic traffic. Why? Because the very factors that help landing pages convert visitors — minimal content, few links, and highly promotional messaging — are pretty much the opposite of what search engines like... [...]
The latest The SERP’s Up SEO podcast episode is titled ‘Putting SEO to the test’. The SERP’s Up team says, “Who is SEO testing for? When is it worthwhile to run an SEO test? What if you don’t have a huge amount of data, is SEO testing still a viable option? Subjecting your website’s SEO to testing can be extremely insightful. It can also be extremely complex. Will Critchlow, CEO and founder of SearchPilot joins Wix’s own Mordy Oberstein, and Crystal Carter to evaluate how you should conduct SEO tests on your website. Get insights into the guidelines for when... [...]
Multilingual SEO is the practice of optimizing a website’s content in multiple languages to improve its ranking in local language searches. This can help a website rank for desired keywords in all languages. Wix SEO Hub contributor has published an in-depth article on using implicit search intent for multilingual SEO. Veruska Anconitano says, “Understanding implicit search intent is crucial in SEO (and, arguably, for overall digital marketing as well). But, it becomes even more critical in international SEO because it is closely linked to knowledge of the market and its unique... [...]
Ecommerce search engine optimization (SEO) is the process of optimizing an online store to increase its visibility and sales. Semrush has published ‘Ecommerce SEO: A Simple Guide for Beginners’. Tushar Pol says, “Let’s see the exact tips you need to succeed with ecommerce SEO. 7 Tips for Successful Ecommerce SEO 1. Perform Keyword Research The first step of any ecommerce SEO campaign is to perform keyword research. Keyword research is the process of finding which words or phrases (keywords) people use to search for your products online. You need to use the same keywords to optimize... [...]
The SEO process includes six general phases: Research, including business research, competitor analysis, current state assessment, and keyword searching. Semrush contributor Kari Dearie has published an article featuring seven bad SEO practices and ways to avoid them. She says, “Bad SEO is any practice that hurts your rankings, provides a poor user experience (UX), or goes against Google’s guidelines. These are often outdated SEO practices. But bad SEO can also be accidental. Like your site having lots of duplicate content you didn’t know about. Or, intentional. Like trying to exploit... [...]
Ahrefs has published a new video ‘The Google Loophole That Created Overnight Millionaires’. In this video, you’ll learn about a Google loophole that digital marketers used to make millions of dollars. https://www.youtube.com/watch?v=FrqVe7Rg454 Ahrefs [...]