Google Search Central has published a new video answering the question ‘Can my site publish content in both HTML and PDF?’. The GSC team says, “In this episode of #AskGooglebot, Corina Burri asks if publishing content as both HTML and PDF is a good SEO strategy. Watch along as John Mueller discusses tips and tricks to help Google Search better index your content.” https://www.youtube.com/watch?v=DVdOUqaBQ00 [...]
Archive for the 'Search Engine Marketing' Category
Headless SEO refers to the unique processes required when optimizing content for search using a headless CMS. MOZ has published the latest episode of the Whiteboard Friday video ‘What Is Headless SEO?’ featuring Lindia Infante. The MOZ team says, “In this Whiteboard Friday, learn about headless CMSs, the advantages of using them, and the differences in your approach to SEO.” MOZ [...]
The latest The SERP’s Up SEO podcast episode is titled ”Tis the season for SEO’. The SERP’s Up team says, “What is seasonality, and how does it affect SEO? In what ways does the holiday season shape the user mindset? What impact do the holidays have on shaping brand positioning? The holidays are upon us, so it’s time for you to start thinking about the nuances of seasonal shifts in SEO. Join Wix’s Mordy Oberstein and Crystal Carter along with the Chief Growth Officer of Sharma Brands, Ari Murray, as they weigh in on how to approach SEO for the holiday season... [...]
SEO is a key component of digital marketing, ensuring visibility in search engine results and driving organic traffic. MOZ contributor Miriam Ellis has published an article featuring 2024 SEO and marketing predictions. She says, “Moz’s Marketing Scientist, Dr. Peter J. Meyers, SEO Scientist, Tom Capper, Local Search Scientist, Miriam Ellis, Senior Content Marketing Manager, Chima Mmeje, and Director of Brand Marketing, Joelle Irvine bring you their predictions for what to expect in the year ahead in SEO and marketing. We’re talking search, AI, sustainability, economics, SERP features,... [...]
Ahrefs has published a new video ‘These Toxic Habits are Silently Destroying Digital Marketers. In this video, you’ll learn about bad habits digital marketers build that can have a significant impact on their work and careers. https://www.youtube.com/watch?v=jx8NUpy5R6s Ahrefs [...]
Search Engine Journal has published a new e-book ‘SEO Trends 2024’ featuring useful insights, best practices, and actionable tips from respected experts in the industry. The SEJ team says, “Inside, you’ll discover: Why AI is not just a trend but the overarching theme of the year. How to rise above AI content while leveraging AI tools and being discoverable in LLMs with access to the internet. How the definition of “helpful” content and websites is expanding and the impact of updates. How to leverage the continued advancement in entities and knowledge graphs to your advantage.” SEO... [...]
Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘PPC Strategies For 2024: Insights From Over 16,000 Businesses’ featuring Jacques van der Wilt. Loren Baker says, “We’re diving into insights from over 16,000 ecommerce businesses, showing the trends that shaped PPC advertising in 2023, and how to use them to move forward into 2024. In this insightful interview with Jacques van der Wilt, he and Loren examine highlights from DataFeedWatch’s powerful Multichannel Marketing Report. They take a look at which PPC strategies stood out... [...]
This is a reminder for the CMI webinar to be held on December 14, 2023. Search engine optimization (SEO) will continue to evolve in 2024, adapting to changing user behaviors and technological advancements. Content Marketing Institute is hosting a webinar ‘SEO Memorial Service: A Fond Farewell to Things That Don’t Matter Anymore’ on Thursday, December 14, 2023, at 1.00 pm ET. The CMI team says, “In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology... [...]
There are so many SEO Chrome extensions available with various features. Marketers often find themselves spending more time finding a great fit than getting actionable analytics. MOZ contributor Tharindu Gunawardana has published an article featuring steps to build your own SEO Chrome extension with ChatGPT. He says, “The task is to create a Chrome extension, not necessarily inventing a groundbreaking SEO tool. If you’re short on ideas, consider drawing inspiration from existing extensions. For instance, I examined Google SERP’s image thumbnails in my second extension project,... [...]
In an increasingly difficult economy, do you know how to prove the value of your SEO and remain efficient, while maintaining the SEO budgets you need to succeed? Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘How To Secure And Defend Your SEO Budget For Executive Buy-In’ featuring Will Critchlow. Loren Baker says, “Will Critchlow, CEO of SearchPilot, joins me on the SEJShow to examine actionable strategies to doing more with less and maintaining the freedom to test, all while proving the positive impacts of your SEO work. Using... [...]