The latest ‘SEO Book’ blog post is titled “My Must Have Tools of 2014”. Eric Covinos say, “There are a lot of tools in the SEO space (sorry, couldn’t resist :D) and over the years we’ve seen tools fall into 2 broad categories. Tools that aim to do just about everything and tools that focus on one discipline of online marketing. As we continue to lose more and more data (not provided) and the data we have access to becomes a bit more unreliable (rankings, competitive research data, data given to us by search engines, etc) one has to wonder at what point does access to a variety... [...]
Archive for the 'Search Engine Marketing' Category
The latest post on ‘ReadWrite’ is titled “How Tech Is Driving The Business Of Instant Gratification”. Selena Larson says, “Instant gratification can’t come soon enough. In 2013, the runaway success of Uber, the service that lets you call a car by tapping your smartphone, has gotten consumers, retailers, and investors thinking about a world where just about any good or service is available on demand. Increasingly, in urban areas, that thought is becoming a reality. This has been a long time coming. You could buy a pizza online in 1994—though you had to disconnect from... [...]
The latest MOZ blog post is titled “The Best of 2013: The Top Posts and People on the Moz Blog”. Trevor Klein says, “On the last day of 2013, we bring you a roundup of the year’s top posts (based on several metrics), the top comments from community members, and the most active commenters on the blogs. Happy New Year!“. The Best of 2013: The Top Posts and People on the Moz Blog MOZ Blog [...]
The latest post on ‘ReadWrite’ is titled “The Most Important Apps That Shaped Mobile In 2013”. Taylor Hatmaker says, “As the explosive trajectory of smartphones adoption approaches an asymptote, mobile apps are riding high. Once an unassuming term for a curious, smallish sort of phone program, the app is now king. It’s almost impossible to now imagine otherwise. In this mobile-first era, apps make headlines, precipitate stock slumps and altogether define an industry that didn’t see them coming a mere six years ago when Apple released the App Store. Here is our list of the... [...]
The latest MOZ blog post is titled “Foursquare Quietly Unlocks Its Own “Local Data Aggregator” Badge”. David Mihm says, “Five of six predictions for 2013 made by our expert in local search have come true. The odd one out? Foursquare. Instead of moving toward acquisition, Foursquare seems to be positioning itself to become the premier aggregator of local data“. Foursquare Quietly Unlocks Its Own “Local Data Aggregator” Badge MOZ Blog [...]
The latest MOZ blog post is titled “When 2 Become 1: How Merging Two Domains Made Us an SEO Killing”. WPMU DEV says, “A story of recovery, despondency, occasional despair, and a pretty big gamble that paid off. This post details the why, the how, and the what of the things you might be able to gain from merging two significant domains into one unified site“. When 2 Become 1: How Merging Two Domains Made Us an SEO Killing MOZ Blog [...]
The latest MOZ blog post is titled “The IdeaGraph – Whiteboard Friday”. Ian Lurie says, “Search engines are increasingly referring to random affinities — links between seemingly unrelated concepts — to serve you the most interesting and relevant results. In today’s Whiteboard Friday, Ian Lurie shows us how we can use those hidden relationships to our advantage“. The IdeaGraph – Whiteboard Friday MOZ Blog [...]
The latest article on HubSpot blog is titled “6 Ways to Get More Leads With Mobile Marketing”. Ginny Soskey says, “Most lead generation tactics are straightforward. You create a piece of content to live behind a form on a landing page — also known as an offer — and then you promote the heck out of it through your blog, social media accounts, and email marketing. People fill out the form, get the offer, and ta-da! They become a lead. But we’re missing a piece of the puzzle that makes lead generation not as straightforward: mobile visitors. Because of the way... [...]
The latest MOZ blog post is titled “Mission ImposSERPble 2: User Intent and Click Through Rates”. Andrew Martineau says, “Using the Slingshot CTR study (and a few others) as inspiration, Catalyst thought it would be beneficial to take a fresh look at some of our own click-through rate data and dive into the mindset of searchers and their proclivity for clicking on the different types of modern organic Google search results“. Mission ImposSERPble 2: User Intent and Click Through Rates MOZ Blog [...]
The latest ‘MarketingExperiments’ blog post is titled “Copywriting: Is your landing page missing the “why” factor?”. John Tackett says, “In a recent Web clinic, Austin McCraw, Senior Editorial Analyst, and Ben Filip, Data Sciences Manager, both of MECLABS, revealed how marketers at an auto repair company increased purchases 36% by testing the copy on their landing page. But first, let’s review the research notes for some background on the test. Background: A medium-sized company selling an auto repair product. Goal: To increase the number of purchases. Primary Research Question: Which... [...]