There are many features built into HTTP and HTML that are used by webmasters to handle various special situations on their site. You are probably familiar with the HTTP 404 message, “page not found.” Another one, that the users never see is the 301 message. The 301 redirect is one of them. It is used to tell browsers looking for a particular web address to go to another location instead. The browser is redirected from the original location to the alternate one. By the way, there is also a 302 redirect, which tells the browser the same thing, except that 301 says this redirection is... [...]

The latest ‘Econsultancy’ blog post is titled “Global paid search spend increased in 2013: stats”. Christopher Ratcliff says, “Covario has just issued its Global Paid Search Spend Analysis for Q4 2013, revealing that global spend on pay-per-click (PPC) advertising has increased by 13% from Q3 and 7% year-on-year. Paid search on mobile also had an incredible 2013, with impressive numbers recorded for Android, iPhone and iPad activations. Total advertising spend on mobile grew 23% in Q4 2013 from Q3. This is 55% up from the same period in 2012. Keyword pricing wise,... [...]

The latest article on ‘Website Magazine’ is titled “First Google, Now Bing? Encrypted Search Plague Spreads”. Pete Prestipino says, “SEOs probably don’t have much hair left to pull out, but if they did, that’s exactly what they would probably do with an important discovery over the weekend.  Apparently, Bing is now enabling searchers to conduct queries over Bing SSL search – that’s right; just like Google, they too are now supporting “encrypted search” – spreading the plague of “keyword not provided” even further. What that... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “5 Ways to Find Keywords That Deliver Superior Web Marketing Results″. Baer says, “Everyone knows that building organic traffic to a website starts with having great content. But the topics that have the best chance of attracting the most prospects often aren’t the most obvious ones. The best content is both likely to rank highly in the search engines, and to motivate your visitors to become new customers”. 5 Ways to Find Keywords That Deliver Superior Web Marketing Results Jay Baer’s ‘Convince & Convert’... [...]

The latest ‘SEO Book’ blog post is titled “SEO 2014”. Aaron Wall says, “We’re at the start of 2014. SEO is finished. Well, what we had come to know as the practical execution of “whitehat SEO” is finished. Google has defined it out of existence. Research keyword. Write page targeting keyword. Place links with that keyword in the link. Google cares not for this approach. SEO, as a concept, is now an integral part of digital marketing. To do SEO in 2014 – Google-compliant, whitehat SEO – digital marketers must seamlessly integrate search strategy into other aspects of... [...]

The latest MOZ blog post is titled “Free Local SEO Tools that Belong in Your Kit”. Miriam Ellis says, “Today I’m popping open my personal tool kit to share a list of my favorite free local SEO tools. The creators of these tools range from one-person shops to the United States government, and I’m grateful for the effort that went into developing these resources that make the life of any hard-working local SEO just a little bit easier and more effective“. Free Local SEO Tools that Belong in Your Kit MOZ Blog  [...]

The latest MOZ blog post is titled “How to Create a Prioritized SEO Action Plan”. Kristina Kledzik says, “One of the best ways to be an effective consultant is to make your recommendations as actionable as possible. But a full SEO review often raises a LOT of potential issues and their solutions, which can be intimidating to clients. Clients and managers will be much more likely to implement your recommendations if you propose clear, concrete action plans that prioritize steps based on expected cost and benefit“. How to Create a Prioritized SEO Action Plan MOZ Blog  [...]

The latest ‘MarketingExperiments’ blog post is titled “Landing Page Optimization: Does your product page have buyability?”. John Tackett says, “In a recent Web clinic, Austin McCraw, Senior Editorial Analyst, and Adam Lapp, Director of Services Operations, both of MECLABS, revealed how marketers at an Italian cosmetics website increased conversion 20% by testing the usability of their category page. But first, let’s review the research notes for some background information on the test. Background: Italian e-commerce website offering cosmetics. The researchers were focusing on testing... [...]

The latest article on ‘Website Magazine’ is titled “SEO Challenges for Retailers”. Allison Howen says, “There are three types of people in this world — those who dive in head first, those who test the waters and those who sit on the steps too scared to jump in.  Many retailers fall into one of those categories when it comes to how they approach their company’s search engine optimization. Increasingly, however, many Internet retailers are dry as a bone — sitting on the steps — deciding to ramp up their digital advertising spend because they think their sites will never rank... [...]

The latest MOZ blog post is titled “My Client Won’t Do – Whiteboard Friday”. Wil Reynolds says, “We’ve all had clients (or bosses, etc.) who were tough to please or asked what seemed like too much of us. In today’s Whiteboard Friday, Wil Reynolds offers up a boatload of techniques and tools to win their favor and support without lots of resources“. My Client Won’t Do – Whiteboard Friday MOZ Blog  [...]