The latest ‘Econsultancy’ blog post is titled “What’s on your SEO wishlist for 2014?”. Graham Charlton says, “2013 saw many changes that affect the role of the SEO, most of which were instigated by Google. Some were good, some not so good.  The final removal of keyword referral data was the most obvious inconvenience for SEOs, but Google has also been busy tweaking its search results page, with more prominence for paid ads. I’ve asked a number of SEOs for their views on the least welcome changes from 2013, as well as their hopes for the next 12 months.... [...]

The latest MOZ blog post is titled “What Should I Put on the Homepage? – Whiteboard Friday”. Rand Fishkin says, “As marketers and search engines continue to get better at understanding what people are looking for, the purpose of a site’s homepage has shifted. In today’s Whiteboard Friday, Rand details some of those shifts and shows us what a truly effective homepage looks like today“. What Should I Put on the Homepage? – Whiteboard Friday MOZ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “Tablets account for a third of Boxing Day conversions and revenue from PPC”. David Moth says, “Tablet devices accounted for more than a third of conversions, revenue and spend from UK retail paid search on Boxing Day. The data should come as no real surprise to anyone involved in ecommerce, however it is useful as further evidence of the continued consumer shift towards mobile devices. It should also be noted that the festive period does present something of an anomaly in terms of site traffic, as data is skewed due to... [...]

The latest article on ‘Business 2 Community’ is titled “12 SEO Experts Weigh In on SEO 2014 Predictions”. Kaila Strong says, “SEO is a particularly dynamic field, and those of us working in these trenches like to share our thoughts about this ever-changing environment. I’ve taken the opportunity to interview a dozen well-regarded experts in the industry, and ask the two biggest SEO questions on marketers’ minds for 2014. Their answers may help you prepare and ramp up for the coming year. We’re interested in what you think, so please add your own predictions to the comments... [...]

The latest ‘Econsultancy’ blog post is titled “22 tips to help contain an online crisis”. Chris Norton says, “With the social web now starting to mature and more and more internet users becoming accustomed to updating, sharing, tweeting and liking via their smartphones and tablets, the job of a crisis manager has become increasingly more challenging. Organisations simply don’t have as much control over their marketing messages as they once did and as a result a crisis can happen anywhere and travel across the globe in seconds. The rise of citizen journalism and... [...]

The latest ‘Econsultancy’ blog post is titled “Five mobile predictions for 2014”. Carin van Vuuren says, “The time consumers spend on mobile devices is increasing every day, making mobile a central channel for business activity. As a result, an mobile strategy that drives results is essential for today’s businesses. Companies that don’t effectively engage customers on mobile channels will fall behind more innovative competitors. Mobile usage has grown exponentially around the world, and it continues to accelerate. By the end of 2013, more than 1bn smartphone units will... [...]

The latest MOZ blog post is titled “How to Use the Information Inside Google’s Ved Parameter”. David Kelly says, “With much of the information about where visitors came from now encrypted by Google, any tools that can help crack that code are worthwhile. This post shows you how to pull apart Google’s ved parameter and break down the information it contains in Google Analytics“. How to Use the Information Inside Google’s Ved Parameter MOZ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “Mobile influenced £18bn of retail sales in 2013”. Christopher Ratcliff says, “In 2013 the percentage of in-store sales where mobile phones were used as part of the shopping journey stood at 6.8%. This equates to £18bn of sales, a figure 45% up on 2012. This comes from a recent study by Deloitte Digital, where 2,000 consumers were polled on their smartphone usage in relation to in-store purchasing. Consumers who used their mobile phones before or during their shopping trip were more likely than the average shopper to... [...]

The latest ‘Econsultancy’ blog post is titled “Digital marketing and the music industry: six key trends for 2014”. Marcus Taylor says, “One of the interesting things about being a digital marketer that specialises in a certain niche is that you get to understand your niche from many different angles. Over the past 12 months I’ve talked to hundreds of music companies; understanding what works, what doesn’t, and where they think their corner of the industry is going. Here’s my summary of what I think will matter when it comes to digital marketing in the music industry... [...]

The latest ‘SEO Book’ blog post is titled “Quickly Reversing the Fat Webmaster Curse”. Eric Covinos say, “Long story short, -38 pounds in about 2 months or so. Felt great the entire time and felt way more focused day to day. Maybe you don’t have a lot of weight to lose but this whole approach can significantly help you cognitively. In fact, the diet piece was originally formed for cognitive enhancements rather than weight loss. Before I get into this post I just want to explicitly state that I am not a doctor, medical professional, medical researcher, or any type of medical/health anything.... [...]