Ahrefs has published a new video ‘Will ChatGPT and Bard Take Over SEO? AI Explained’ explaining the impact of AI on SEO. Learn how the rise of AI tools like ChatGPT, Sydney, and Google’s Bard might impact the future of SEO. Ahrefs [...]
Archive for the 'Search Engine Marketing' Category
Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘Professional Growth: The Value of Smaller SEO Events & Masterminds’ featuring Stephanie Solheim and Jim Christian. Loren Baker says, “Networking is one of the best parts of any conference. But, the bigger events might not give you the best opportunity to improve your skills and expand your network as much as you would like. Smaller-scale events and masterminds can provide unique benefits with more intimate networking opportunities, personalized learning experiences, and the chance... [...]
MOZ is hosting ‘MozCon 2023‘ on August 7-8, 2023. Cheryl Draper has announced the names of MozCon 2023 community speakers. She says, “Our selection committee read, watched, and researched, whittling things down to a shortlist of top contenders, and then read, watched, and researched some more to determine if a potential speaker and their talk would be a perfect fit for the MozCon stage this August. We take lots of things into account during our review, but ultimately there are four main factors that determine our final selections: Strength of the pitch (e.g., value, relevance... [...]
Search Engine Land has published ‘An SEO guide to nofollow, UGC and sponsored links’. Ludwig Makhyan says, “Internal and external links are essential topics every SEO must learn. Links send users to external sites or can be used internally to keep people on your site and help search engines find more of your pages. Over time, you’ll find links that you want to “explain” to search engines, such as: Sponsored links. User-generated content (UGC) links. Nofollow links. Using these attributes properly gives you greater control over how search engines identify and categorize... [...]
Rank Ranger has published a new episode of the In Search SEO podcast ‘Six Things That SEOs Need to Know About Growth Planning’ featuring Ken Marshall. The Rank Ranger team says, “What has growth planning got to do with SEO? And what can SEOs learn from growth planning? That’s what we’re discussing today with a man who’s been battling Google and helping brands grow through sustainable SEO and content strategies for the last seven years. He’s founded several of his own businesses and is currently chief growth officer and managing partner at RevenueZen. A... [...]
With the SEO industry ever evolving and new trends constantly emerging, is content still the key to a successful strategy? Search Engine Journal is hosting a webinar ‘Is Content The King In Modern SEO?’ on Wednesday, May 24, 2023, at 2.00 pm ET. The SEJ team says, “Join us for an insightful webinar where Carlos Meza, President and CEO of Crowd Content, will share what it takes to form an effective content strategy, while keeping up with modern times. You’ll learn: The role of content in modern SEO. Content strategies that used to work and now don’t. The different types of... [...]
Keyword research is an important step when it comes to SEO. Through keyword research process can help you to choose the best keywords for your content. HubSpot has published a new video ‘Keyword Research Step-by-Step: Best Strategies to Rank #1 (2023)’ highlighting useful keyword research steps. The HubSpot team says, “Looking to improve your organic traffic and rank higher on Google? Keyword research is the key. In this video, we’ll show you some incredible research tools that will help efficiently find the right keywords to dominate your niche.” HubSpot [...]
MOZ has published a new Whiteboard Friday video ‘How to Create 8 Million SEO Test Ideas Using ChatGPT’ featuring Will Critchlow. The MOZ team says, “As SEOs, we tend to come from an audit mindset, to look for things that are wrong and to try and decide what is the best way of doing things. In today’s episode, Will tries to get you into a testing mindset, and helps you do so by generating test ideas through ChatGPT.” MOZ [...]
This is a reminder for the SEJ webinar to be held on May 10, 2023. Search Engine Journal is hosting a webinar ‘3 Steps To Building A Winning Holistic Search Strategy’ on Wednesday, May 10, 2023, at 2.00 pm ET. The SEJ team says, “Join this webinar and learn how to combine insights and data from paid and organic channels to create a cohesive search strategy that enhances your online presence. Leave this live session with a better understanding of: What it means to develop a cohesive search strategy. The roles of the channels and how they can complement each other. Key factors... [...]
Semrush contributor Marcus Tober has published an article on ‘The State of Search 2023’. He says, “We calculated the total traffic trend in 2022 based on the top 100,000 domains in the US from the Semrush .Trends Rank and Traffic Analytics (Clickstream data). On average, these websites received about 140 billion visits per month and, with the mid-year recession in mind, the traffic trend appeared to follow economic activity in 2022. There was a slight decline in the middle of 2022, and a recovery by the end of the year. The Search traffic trend of the same domains followed a similar... [...]