This is a reminder for the SEJ webinar to be held on April 19, 2023.  Search Engine Journal is hosting a webinar ‘2023 Forecast: SEO & Content Trends You Need to Know’ on Wednesday, April 19, 2023, at 2.00 pm ET. The SEJ team says, “Join our upcoming webinar and discover the SEO trends that help you stay ahead of the competition in 2023. You’ll learn: The major focus areas and anticipated obstacles by expert marketers for this year. Ways to incorporate AI in your SEO workflows. How to expand your search strategies beyond Google.” 2023 Forecast: SEO & Content... [...]

MOZ has published the latest episode of the Whiteboard Friday video ‘Practical Tips for Presenting SEO Projects to Executives’ featuring Bethan Vincent. The MOZ team says, “Any time you have to present your SEO work to other departments or executives, you’re going to have different groups of stakeholders with different interests, so you need to approach them differently. To help you, Bethan walks you through her top five tips for sharing your work with the C-suite.” MOZ  [...]

Image SEO is the practice of optimizing photos on your website for search engine crawlers in order to improve their visibility and ranking in search engine results pages (SERPs). Go Fish Digital contributor Aubrey Izurieta has published an article featuring five best practices for enhancing image SEO. She says, “We have included 5 tips to enhance your image SEO below. 1. Use unique and relevant images that enhance your content All images that are added to your site should be done in a purposeful way that elevates your content. Adding irrelevant images will not only confuse users, but will... [...]

Rank Ranger has published a new episode of the In Search SEO podcast ‘3 Steps to Promote Your Content More Effectively’ featuring Alan Silvestri. The Rank Ranger team says, “Are you guilty of just publishing and hoping and moving on? If so, listen to a man whose daily driver is a DeLorean. His agency specializes in helping software companies promote their content to get high-quality publishers to link to it, increase traffic and signups, and win at the SEO game. A warm welcome to the In Search SEO podcast, the founder and CEO of Growth Gorilla, Alan Silvestri. In this episode,... [...]

Reputation management in SEO is all about ensuring that wherever a searcher encounters their brand in the search engine results pages. Search Engine Journal has published ‘SEO & Reputation Management: An In-Depth Guide’  with essential tips for using SEO to manage your online reputation. Helen Pollitt says, “Online reputation management (ORM) is critical for SEO because, no matter how good a website ranks, if the perception of its brand is negative, it will struggle to get clicks. SEO professionals must stay aware of how the brand they are working on is perceived elsewhere... [...]

This is a reminder for the Search Engine Journal webinar to be held on April 12, 2023. Search Engine Journal is hosting a webinar ‘Think Beyond Search: Top Channels & Emerging Trends to Grow Your Brand’ on Wednesday, April 12, 2023, at 2.00 pm ET. The SEJ team says, “Join our upcoming webinar to discover how you can start thinking beyond search and shifting your focus to where your users are. You’ll learn about: Search stagnation and the need to think “beyond.” New performance marketing platforms that can help grow your business. Emerging media trends across industries. Join... [...]

MOZ has published the latest episode of the Whiteboard Friday video episode ‘6 Money-Making Content Formats SaaS Companies Should Prioritize’ featuring Chima Mmeje. The MOZ team says, “In today’s Whiteboard Friday episode, expert content strategist Chima Mmeje talks you through the six top content formats SaaS brand can focus on to drive revenue.” MOZ  [...]

This is a reminder for the Digital Marketing Depot webinar to be held on April 11, 2023.  Digital Marketing Depot is hosting a webinar ‘Domain Authority is Dead: Focus on SEO Content That Ranks’ on Tuesday, April 11, 2023, at 1.00 pm EDT. The DMD team says, “In this bold presentation from DemandJump’s Chief Solution Officer, Ryan Brock, we’ll dare you to evaluate how much stock you put into your website’s Domain Authority and why. Then we’ll prove once and for all that the lowliest of websites can topple the stiffest competition by following Pillar-Based Marketing methodologies. In... [...]

By leveraging AI-powered tools and technologies, businesses can improve the visibility, rankings, and performance of their websites in search engines, and stay ahead of the competition. Search Engine Land contributor Jon Clark has published an article answering the question ‘Has AI changed SEO for better or worse?’. He says, “Here are some ways AI is changing SEO, along with its positive and negative impacts. Content creation AI content creation is a big advantage for businesses looking to gain efficiency and improve their SEO. Google Search’s guidance on AI-generated content has... [...]

An entity in SEO is anything that can be properly specified, such as a term, place, or item. Among the qualities that identify a legitimate entity are uniqueness and discernibility. An entity need not be corporeal in order to exist. Search Engine Land has published ‘Entity SEO: The definitive guide’ explaining Entity SEO. Timothy Warren says, “In May 2012, one could argue that entity SEO was born. Google’s machine learning, aided by semi-structured and structured knowledge bases, could understand the meaning behind a keyword. The ambiguous nature of language finally had a long-term... [...]