SEO and content marketing go hand in hand. With a strong strategy, you can achieve your business goals by SEO-friendly content. Search Engine Journal founder Loren Baker has published an article featuring SEO & Content Marketing Trends for 2023. He says, “n April 19, I moderated a webinar with Pat Reinhart and Allie Bhutani of Conductor. Reinhart and Bhutani explored the latest SEO and content marketing trends that are shaping the digital landscape in 2023. Here’s a summary of the webinar. To access the entire presentation, complete the form. Trend 1: Search In Closed Environments... [...]
Archive for the 'Search Engine Marketing' Category
HubSpot contributor Erin Rodrigue has published an article featuring 25 SEO trends to leverage in 2023. She says, “A HubSpot Blogs survey identified the top three challenges of SEO marketing: 1. Algorithm Changes The number one challenge for marketers is keeping up with algorithm changes. That’s unsurprising. In 2021 alone, Google ran more than 800,000 experiments that led to 4,000+ changes to search. If you’re like most marketers, this stat can feel pretty overwhelming. After all, how can you succeed when Google keeps rerouting the path to success? The key is to respond to these... [...]
Semrush has published a new video ‘How to monetize free content with SEO’ highlighting useful strategies for content monetization. The Semrush team says, “How can your business continue to offer 100% free content while still being able to monetize and scale? That’s exactly what this online fitness publication did and in 6 short months, they were able to pull in 6 figures. Take a look at Nourish Move Love’s quick story to see how they used a solid SEO strategy to achieve these results. Let’s just say they wished they invested in SEO much sooner!” Semrush [...]
Search Engine Journal has published a new e-book ‘SEO Trends 2023, According To 24 Experts’. Shannon Phelps says, “In the latest edition of our SEO Trends ebook, you’ll find answers to your most burning questions and tips to influence the way you optimize for search. We’ve gathered helpful insights from 24 of today’s top experts; they’ll share what happened in SEO over the past year and what they expect to happen next year. You’ll learn how to recalibrate your SEO strategy for maximum results by identifying the key trends that will affect the search landscape next year. Some... [...]
CTR (click-through rate) is the number of clicks that your ad receives divided by the number of times your ad is shown. Search Engine Land contributor Tadeusz Szewczyk has published an article answering the question ‘Is click-through rate a valuable SEO metric?’. He says, “Some SEO experts argue that Google can’t rely on links anymore as they are “gamed” easily. What else would be a useful metric they thought? Well, given all the websites using Google Analytics and Search Console, Google has a wealth of user experience data. Some even point out that Google Chrome... [...]
An SEO strategy is a process of organizing a website’s content by topic to improve the likelihood of appearing in search results. MOZ contributor Zach Edelstein has published an article featuring 10 steps to creating an SEO strategy. He says, “Like any other kind of strategy, to form an SEO strategy you need to understand the state of the game, set attainable goals, and plan to iterate. Below is a 10-step plan for finding those opportunities and insights to get you started. 1. Crawl your site to identify on-page and technical SEO issues The best place to begin an SEO strategy is by initiating... [...]
ChatGPT has many functionalities when it comes to improving the online marketing process. For better SEO performance, it can be employed to speed up your keyword research processes. Search Engine Journal contributor Daniel Smullen has published an article featuring useful tips on using ChatGPT for keyword research. He says, “Steal my most effective prompts for conducting keyword research – and if you can hold off on trying them out and get to the end of the article, I will provide you with some additional advanced use cases for ChatGPT and keyword research. Let’s jump straight into... [...]
Rank Ranger has published a new episode of the In Search SEO podcast ‘Three Ways to Earn Online Customer Reviews’ featuring Garrett Sussman. The Rank Ranger team says, “They say that people buy from people. And in the digital world, people often buy because of favorable online reviews. So when is the right time to ask your customers for a review? And how can you ensure that you don’t annoy them in the process? That’s what we’re covering today with a man who’s worked in marketing for over 14 years across a number of disciplines including content marketing,... [...]
To get higher search engine rankings, you need to choose the best keywords that best describe your products and services. Semrush has published a new video ‘How to Find Keywords that Convert’ highlighting techniques to find keywords that can help you achieve better SEO performance. The Semrush team says, “Ever wonder why your content strategy isn’t converting? Most strategies focus on the awareness stage of the marketing funnel, and while this might get you a lot of traffic, you might notice that your conversions are rather low. Discover what you can do to focus on prospects... [...]
Search Engine Journal contributor Roger Montti has published an article featuring top 14 SEO podcasts for 2023. He says, “The following SEO podcasts were chosen for their helpfulness, their regular publishing schedule, and their focus on helping search marketers and agencies thrive. 1. Search Engine Journal Show Host: Loren Baker The Search Engine Journal Show covers the full spectrum of search marketing. It discusses SEO strategies and marketing tactics, exploring the future of programmatic and evolving content trends. 2. The SEO Mindset Podcast Hosts: Tazmin Suleman and Sarah McDowell I’ve... [...]