Search Engine Journal and HubSpot have made available an on-page SEO template to help marketers save time with content planning and rank higher on Google. With this SEO template, you’ll be able to: Organize your on-page SEO strategy Coordinate pages and keywords more easily Implement key SEO elements according to best practices Track changes and results all in one place Perfect your pages as a first-time or advanced user Gain access to additional SEO resources from Search Engine Journal and HubSpot. On-Page SEO Template  [...]

Keyword research is the process of discovering keywords you can target to create relevant content for your customers, ideally for the highest value and lowest effort. Siege Media has published ‘Keyword Research: A 6-Step Guide for 2023’. Griffin Parrish says, “In this how-to guide for 2023, we’ll go over exactly how to do keyword research for SEO, how to prioritize topics, and tools you can use to help along the way. Step 1. Get To Know Your Audience While you might want to immediately jump into a popular keyword suggestion tool, doing so will skip over one of the most important... [...]

Lumar has published a new e-book ‘2023 SEO Strategy Guide: Trends to Watch This Year’ listing the key SEO trends for the year 2023 and strategies to achieve SEO success. The Lumar team says, “For businesses looking to prioritize their website’s crucial role in the new year, we’re looking ahead to the top SEO trends to watch in 2023.  In this guide, we’ll cover some of the top trends in SEO to watch in the year ahead, including: Google’s ‘Helpful Content’ update & issues with automated content generation The ongoing importance of user experience The upcoming shift... [...]

ChatGPT is in the news. This AI-powered chatbot has excellent potential for the search engine optimization process. Search Engine Journal contributor Brian Frederick has published an article highlighting six ways SEO pros use ChatGPT. He says, “Let’s look at how cutting-edge SEO pros are already using ChatGPT. Ways That SEO Pros Are Already Putting ChatGPT To Work 1. Creating Content Creating content can be a hassle, particularly if you don’t have a skilled (and humble) writer like me on staff. Can ChatGPT do this for you? Well, it can, but you should probably avoid using it to write... [...]

FAQ schema is specialized markup you can add to a webpage’s code that contains a list of questions and answers. Google then reads this markup and uses it to generate a rich snippet. Search Engine Journal has published ‘FAQ Schema: A Guide For Beginners’, a guide to getting started with FAQ schema and enjoying the benefits of structured data for a better presence in Google search. Roger Montti says, “There are several reasons to consider using FAQ schema.org markup that goes beyond simply gaining a better search presence. There are practical reasons for using it that can... [...]

ChatGPT is a chatbot launched by OpenAI in November 2022. It is built on top of OpenAI’s GPT-3 family of large language models, and is fine-tuned with both supervised and reinforcement learning techniques. MOZ has published a new video featuring Tom Capper on how ChatGPT will affect SEO. https://www.youtube.com/watch?v=dPB91efOx4Q  [...]

This is a reminder for the MarTech webinar to be held on January 10, 2023.  In search, one of your most effective and profitable strategies is to leverage your most valuable asset – your brand. People searching for products by brand name are further along in their buyer journey than those that don’t – a fact often overlooked. MarTech is hosting a webinar ‘Paid Search Tactics That Will Give You Brand Dominance in 2023’ on Tuesday, January 10, 2023. The MarTech team says, “Join Gary Galloway, Senior Director of Product Marketing at Adthena, as he leads an engaging... [...]

Watch the MOZ video ‘Discovered & Lost Backlinks’ in the Daily SEO Fix series. The MOZ team says, “One of the many gems in Moz Pro’s Link Research tools is the “Discovered & Lost” section. It’s where you can view all of the new backlinks your competitors have earned in the last 60 days — & the ones they’ve lost, too!” MOZ  [...]

Google Chrome features different types of extensions to make users’ lives easy. There are several extensions for SEO too. iloveseo.com contributor Brian Harnish has published an article featuring 32 best SEO Chrome extensions. He says, “We have compiled a list of 16 of the best free chrome extensions that will help you optimize your site for search engine rankings (as well as other productivity-enhancing extensions). Keywords Everywhere Find the extension here: Keywords Everywhere. One of the most popular keyword research tools is Keywords Everywhere (KE). KE allows you to enter keywords... [...]

Watch the Copyblogger podcast episode ‘How To Analyze Your Competition’s SEO’ featuring Tim Stoddart and Ethan Brooks. The Copyblogger team says, “On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk through the step-by-step process Tim uses to analyze a competitor’s SEO. With these insights you’ll be able to understand how other websites in your industry are building their search authority, as well as where opportunities lay for you.” Copyblogger  [...]