By targeting topic clusters in your research, you can easily build a powerful collection of relevant, associated keywords. Search Engine Journal is hosting a webinar ‘How To Supercharge Your Keyword Research With Powerful Topic Clustering’ on Wednesday, January 25, 2023, at 2.00 pm ET. The SEJ team says, “Join our upcoming webinar and learn how you can supercharge your keyword research through clustering. In this live session, Dave Snyder, CEO and Founder, together with Sabrina Hipps, VP of Partner Development at CopyPress, talks through how this method can improve your search... [...]
Archive for the 'Search Engine Marketing' Category
Shopify SEO is a set of search engine optimizations distinctive to the Shopify platform. When correctly applied, these Shopify adjustments help improve your store’s visibility in search engines like Google, Yahoo, and Bing. SEO Sherpa has published ‘The Complete Guide to Shopify SEO’ covering everything you need to know about optimizing your Shopify store for search engines. James Reynolds says, “From keyword research to on-page optimization and link building, I’ll walk you through everything you must accomplish (or outsource) to get your store ranking high in Google. Whether... [...]
According to MOZ, SEO competitor analysis involves researching your direct search competitors to understand their target keywords, content strategy, backlink profile, and more, for the purpose of reverse engineering the most successful elements of these tactics into your own SEO strategy. Oncrawl contributor Andrew Dunn has published a detailed article on SEO competitor analysis. He says, “To start monitoring your competitors, you first need to identify who they are and the best way to do so is conduct keyword research and identify essential queries. Ideally, you’ll use an SEO analytics... [...]
Ahrefshas published a new video ‘How to Do Local Keyword Research for Your Small Business’ featuring steps to perform keyword research. The Ahrefs team says, “Local keyword research is the first and arguably the most crucial step of local SEO. 88% of people who do a local search on their smartphone usually visit a related store within a week. With this step-by-step tutorial, your local business can rank for the right keywords and drive targeted local traffic to your website, which will send you more customers.” [...]
BrightEdge has made available the replay of its webinar ‘The State of SEO: 2022 Year in Review and 2023 Look Ahead’. Watch the replay to learn: Which SEO trends are important to factor into your 2023 growth plans Practical tips for your digital marketing plans that will help gain organizational buy-in What SEO activities and tactics you may have started this year that will pay off next year. The State of SEO: 2022 Year in Review and 2023 Look Ahead BrightEdge [...]
Yoast has published ‘SEO copywriting: The ultimate guide’ featuring useful strategies to create SEO friendly content. Marieke van de Rakt saays, “The very first step of SEO copywriting has little to do with writing. First, you need to decide what you’re going to write about. Which topics do you want to be found for? You’ll need to use the keywords you want to rank for in your copy, so the first step of SEO copywriting is keyword research. Keyword research is what you do in order to list the keywords and keyphrases for which you want to rank for. Proper keyword research... [...]
To continue improving your SEO performance, it is important to evaluate the effectiveness of your existing campaigns. Watch Neil Patel’s latest video ‘How to Measure SEO Effectiveness’ to measure your SEO performance. He says, “How to measure SEO effectiveness. Do you think Google rankings are the end-all be-all for measuring success with your SEO strategy? Think again. Now, don’t get me wrong. It is an important metric on where you rank because, after all, only 25% of users go to the second page of Google regarding search results. Even more disappointing, 90% of pages... [...]
Enterprise SEO tools are made to meet the needs of larger and more complex companies. They typically need to support more users and have controls and permissions for what different user groups can access. Ahrefs contributor Patrick Stox has published an in-depth article on choosing an Enterprise SEO tool. He says, “The process for onboarding a new tool is similar for most enterprise companies. Figure out your needs What are your goals and your success criteria? This is likely to be different based on your SEO maturity. You may want visibility into rankings. Or you may have specific goals... [...]
Rank tracking is the practice of tracking where URLs rank on the search engine results pages for select keywords. Search Engine Journal contributor Winston Burton has shared some useful tips on doing rank tracking successfully. He says, “Here is how to do it the right way based on my experience and some tips on how to track rankings effectively. How To Track Ranking With Keyword Groups First, decide which keywords you want to track using your SEO platform or point solution. You can also track keywords manually by just searching for the keyword in Google, but that is not a sustainable long-term... [...]
MOZ has published a new Whiteboard Friday video ‘How to Optimize Existing Content for Featured Snippets’ featuring Crystal Carter. The MOZ team says, “In our last episode of 2022, Crystal discusses how featured snippets show up in several different parts of the SERP, giving you lots of good value for organic reach, and how to claim those opportunities for your existing content.” MOZ [...]