A URL slug refers to the end part of a URL after the backslash (“/”) that identifies the specific page or post. Semrush contributor Vlado Pavlik has published an article explaining why URL slugs matter for SEO. He says, “Let’s take a look at some best practices and tips on how to create good URL slugs. Be Descriptive As we’ve already mentioned, the primary role of URL slugs is to make URLs more user-friendly. Therefore, they should describe the content of a page. Good URL slug: /best-air-purifier Bad URL slug: /2575 Using the target keyword is a great way to achieve this.... [...]
Archive for the 'Search Engine Marketing' Category
Semrush has published a new video featuring SEO prediction from Brian Dean for the year 2023. The Semrush team says, “What did SEO expert Brian Dean learn in 2022 and what are his predictions for 2023? Find out what he has to say about Google’s helpful content update and how that will evolve and improve search results in the year ahead!” Semrush [...]
MOZ contributor Morgan McMurray has published an article covering the top 25 Moz blog posts of 2022. She says, “We published 156 posts on the Moz Blog this year, and as is tradition, it’s time to look back at the most popular ones! You’ll find blogs on new findings in social media search, tips for e-commerce SEO, trends in technical and local SEO, and so much more. 1. How to Win Potential Consumers with Customer Journey Mapping on Google By Christopher Hofman Laursen | April 20, 2022 If your website is like most others, there is likely a mismatch between the content you provide,... [...]
WIX SEO Hub has published the latest episode of SERPs Up SEO Podcast ‘The value of valuing reviews’. The WIX team says, “When talking about reviews for SEO, the focus is on user-generated reviews. This podcast investigates why getting reviews is crucial and how it impacts your organic visibility. From how reviews might affect ranking in the Local Pack to where reviews appear across the Google SERP and throughout the Google ecosystem, this podcast episode gives you a comprehensive understanding of the role reviews play in organic search. Get actionable advice from Claire Carlile... [...]
Search Engine Journal has published a new e-book ‘5 Key Enterprise SEO Priorities CMOs Need To Get Right’ to help you improve your SEO performance. The SEJ team says, “From benchmarking SEO performance to ensuring seamless workflows between departments, you’ll get expert insights to help you face the challenges of creating digital marketing strategies that actually work. You’ll also find proven, data-driven practices you can use to level up your enterprise SEO game. Learn how to: Structure your SEO roadmap effectively to get the best return on investments. Get executive buy-ins... [...]
WIX SEO Hub has published the latest episode of SERPs Up SEO Podcast ‘How big of an SEO problem is duplicate content?’. The WIX team says, “What’s true and what’s not about content duplication and SEO? Mordy and Crystal discuss duplicate content truths, legends, and falsehoods on this episode of the SERPs Up SEO Podcast. Unbeknownst to many, there is no such thing as a duplicate content penalty. Google is more likely to just not index duplicate content rather than punish an entire website. It’s pretty common for large websites to have duplicate or near duplicate content. In... [...]
International SEO is the process of optimizing a website or blog so that search engines identify which countries you want to reach or which languages you should use in your business. HubSpot contributor Eli Schwartz has published an article on International SEO highlighting how you can optimize your website for other countries. He says, “Google and other search engines are programmed to tailor results to the user’s language and geographic location.With international SEO, you can communicate to search engines that your site caters to visitors in a certain country or to those looking... [...]
Effective writing gives an edge to your marketing. It helps you to stay close to your audience and keep promoting the products and services. Copyblogger expert Stefanie Flaxman has published an article featuring four small steps to meet your big writing goals. She says, “Let’s look at four steps that shatter the fantasy of your big writing goals (for now) and help you finish a practical project. Step #1: Prioritize Prioritizing becomes eye-roll-worthy when it’s thought of as eliminating things that are important to you: Spending time with family and friends Grocery shopping Brushing... [...]
MOZ contributor Morgan McMurrayhas published a post featuring the 10 best episodes of Whiteboard Friday 2022. She says, “We had an amazing year of Whiteboard Friday episodes, ranging in topics from link building to content engines to even, basketball? In case you missed them, here are the top 10 episodes from the year! 1. Estimating Search Opportunity with Robin Lord Estimating the opportunities within your various SEO efforts is an important component of your analytics, not only to help determine where to focus your energy, but also to prove the potential value of your work to others. In... [...]
Search engine marketing helps you expand your online reach and get more customers resulting into better business. Search Engine Watch contributor Michael McManus has published an article on balancing paid and organic search strategies for optimum success. He says, “Here are some practical tips to have both SEO and PPC work together. Keywords Keywords are important to both SEO and PPC as each one is reliant on them to help with creating the proper content for each strategy. They are both going to want to target the proper and relevant keywords in order to show up in the SERPs when a user is... [...]