Most content is not driving conversions because it does not address how people actually search, their buying questions, nor what motivates real people to buy. Search Engine Journal is hosting a webinar ‘Real-World SEO – How People Search, Shop & Buy Online’ on Wednesday, September 21, 2022, at 2.00 pm ET. The SEJ team says, “Join our next webinar to learn how to easily understand real-world shoppers’ search intents and create measurable, high-converting content that truly increases revenue. You’ll learn the following to help inform your strategy: How people actually... [...]
Archive for the 'Search Engine Marketing' Category
With Google’s ever-changing algorithm, it’s crucial that your SEO tactics continue to evolve. Search engines are known to reward websites that publish high-quality content on a consistent basis. Search Engine Journal is hosting a webinar ‘Measuring Marketing Effectiveness: What You Need to Know’ on Thursday, October 6, 2022, at 2.00 pm ET. The SEJ team says, “If you’re looking to boost organic traffic and drive more conversions, you should join our next webinar. It’s time to learn how to execute a winning content strategy that delivers the best ROI for your efforts. Key... [...]
WordPress is one of the most SEO-friendly content management systems. A combination of SEO and strong WordPress fundamentals can lead your business to success. Search Engine Land contributor John McAlpin has shared 12 WordPress site settings that are critical to your SEO success. He says, “In SEO, security is an often overlooked but important consideration. Beyond general SEO settings, we’ll review some necessary security settings that can help prevent negative SEO attacks. SEO settings for WordPress Below are simple settings that should be the foundation of all WordPress sites looking... [...]
MOZ has published the latest Whiteboard Friday video ‘Visual Search Optimization’ featuring Crystal Carter. The MOZ team says, In this week’s episode, MozCon 2022 speaker Crystal Carter talks you through the different optimizations that you can make for visual search, and the kinds of results that you might see for visual search content.” MOZ [...]
ClickZ has published ‘The Future of Search 2022’ report. The ClickZ team says, “To better understand how brands are utilizing organic search and developing their respective SEO strategies, ClickZ partnered with leading data, software and consulting solutions provider Searchmetrics to present this survey: The Future of Search 2022. By questioning marketing professionals across several countries and multiple industries, this research sheds light on how search is represented in marketing budgets and satisfaction levels with existing channels. As a result, it reveals how brands intend... [...]
The cost of unnecessary paid brand clicks quickly adds up. Especially if you’re already dominating your SERP. Digital Marketing Depot is hosting a webinar ‘Skyrocket Your Results with Organic and Paid Search Harmony’ on Tuesday, September 20, 2022, at 1.00 pm EDT. The DMD team says, “Join Gary Galloway, Senior Director of Product Marketing at Adthena, as he covers how you can support growth strategies and help your brand achieve SERP while also decreasing costs by: Not riding those Lone Rangers (sole bidder of brand term + organic position #1) Adopting new search term opportunities... [...]
How do you measure the effectiveness of your marketing campaigns? Have you ever felt that some marketing channels’ data seem to be located in “a void” – meaning it’s hard to discover their true impact? Search Engine Journal is hosting a webinar ‘Measuring Marketing Effectiveness: What You Need to Know’ on Wednesday, September 28, 2022, at 2.00 pm ET. The SEJ team says, “Join us as we dig in and learn how to discover and leverage each channel’s specific data to optimize your upcoming marketing campaigns. This webinar’s key takeaways: Many different measurement techniques... [...]
Optimizing your podcasts for the search can expand your reach and help you get desired results. Search Engine Journal contributor Roger Montti has published an article explaining podcast SEO. He says, “Whether you already have a podcast or are interested in starting one, it’s critical to understand best practices for optimizing podcast episodes for search. Podcast episodes are content – that’s all it is. The type of subject matter for podcast episodes can be broken down into at least two kinds: Evergreen topics – subject matter that remains relevant year after year. Trending... [...]
Dan Rich has published an article explaining various factors that affect your SEO strategy. Answering the question mentioned in the title of this post, he says, “It can take anywhere from a few days to a year before you will start seeing results from SEO work. As with most things in SEO the most accurate answer is “it depends”. What Does It Depend On? How long it will take to see results depends on a number of factors: The amount of competition in your industry. Your budget. How well established your site already is. If any technical issues are holding it back. …and more. If you... [...]
Search Engine Journal has published a new e-book ‘UX & SEO: Enhancing Online Discoverability and User Experience with a Combined Approach’ explaining how maximizing the shared power of UX and SEO can help you boost results and drive more conversions. This e-book offers the following insights: Learn how UX and SEO work together and how UX impacts your website’s performance. Learn about UX in Google’s updates and what you should be tracking. Checklists for UX and accessibility audits. Myths about user behavior data. UX & SEO: Enhancing Online Discoverability and User Experience... [...]