Search Engine Watch has published a new white paper ‘Top 5 SEO Mistakes’ highlighting the mistakes that may mar your SEO performance. The SEW team says, “The foundation of digital marketing is within the content with expertly placed keywords with an acceptable density. Abandoning keyword research is a big mistake for a company looking to seek the short and long term benefits of digital marketing. This whitepaper will help you understand the list of top 5 SEO mistakes including: The right way to do keyword research The different types of keywords The use of effective tools.” Top... [...]
Archive for the 'Search Engine Marketing' Category
With increased automation from Google – Smart bidding, Responsive Search Ads, etc., how marketers approach Paid Search management has evolved. Automation can incorporate more information to better understand the user’s intent, personalize the right message, and make the right bid for each search. Digital Marketing Depot is hosting a webinar ‘How Google Paid Search Automation Has Changed the Game for Marketers’ on Thursday, September 15, 2022, at 1.00 pm EDT. The DMD team says, “Join Vishal Maru, VP of Solutions at iQuanti, as he discusses the three value-added tasks marketers... [...]
Search Engine Journal has published a new episode of the Search Engine Journal Show podcast ‘What’s REALLY Working In SEO’ featuring Craig Campbell. Loren Baker says, “It is possible that what works in SEO now is not what you think. Contrary to popular belief, it’s not all about keywords and keyword research – though they certainly help! Today, almost everything works differently, and we’re here to find out why. Craig Campbell, Glasgow’s top SEO expert, joined me in this episode of the SEJ Show for a candid discussion about what’s REALLY working in SEO at the moment,... [...]
Ahrefs has published a new video ‘Use These Blog Post Templates to Write Better SEO Content’ to help you get more traffic to your blog. The Ahrefs team says, “The four blog post templates we’ll cover in this video are: list posts (listicles) step-by-step guides definition posts beginner’s guides Listicles usually consist of non-chronological lists such as tips, product recommendations, tools, techniques, myths, mistakes, etc. You’ll learn how to write a compelling title and intro for list posts and different ways to craft your subheadings.” Ahrefs [...]
Rank Ranger has published a new episode of the In Search SEO Podcast ‘5 Steps to Boost Your Video SEO’ featuring Dre De Vera. The Rank Ranger team says, “In this episode, Dre will be sharing five steps to boost your video SEO, including: Pre-publishing Establishing expertise Establishing authoritativeness Establishing trust Post publishing.” Rank Ranger [...]
Content is the king when it comes to search engine marketing. With fresh and quality content, you can continue to get more and more web traffic. Search Engine Land contributor Rachel Lindteigen has published a four-step guide on ‘Optimizing content for search’. She says, “Once you’ve clarified who you’re creating this content piece for, it’s time to start brainstorming. You can: Brainstorm ideas. Check the SERPs for terms that might interest your audience and ensure your content aligns with the search intent. Use your favorite SEO keyword research tool for idea generation. Search... [...]
Nathan Gotch has published a new video featuring nine useful SEO tips. Here is the video. [...]
iPullRank has published a new podcast episode ‘Will SEO Be a Thing in 20 Years?’. The iPullRank team says, “Where will SEO be in 20 years time? Will the internet need SEOs when my 6 month old daughter is ready to enter the work force? We asked the industry and got a range of answers. In this week’s episode, we also cover an awesome GA4 Google Data Studio Report, internal site search spam, and programmatic content expansion. Also: Indexing and crawl budget conspiracy theories A new SEO news aggregator An interview on eCommerce and the Product Reviews Update with Alan... [...]
NLP (Natural Language Processing) is a change in Google’s algorithm that affects SEO. It focuses on understanding the context of Google searches, not just selected keywords. Rank Ranger contributor Darrell Mordecai has published an article explaining the NLP SEO. He says, “Natural language processing allows search engines to bring surprisingly accurate answers to user queries and brings quick answers to questions in the form of SERP features. It also helps the users to refine their searches when the question is broad or vague. In other words, think about this… Have you noticed that when... [...]
Search Engine Journal founder Loren Baker has published an article featuring the best SEO conferences for 2022-2023. He says, “Here’s a look at some of the best online and in-person SEO conferences for the rest of 2022 and heading into 2023. There have already been several excellent SEO and digital marketing events held this year, but if you missed them, don’t fret. There are still plenty of good ones on the docket. You may not even have to travel; with concerns over COVID-19 still high, many events have added virtual components to their in-person events, so you can get all the benefits... [...]