MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘How to Rank in 2018: The SEO Checklist’. The MOZ team says, “It’s hard enough as it is to explain to non-SEOs how to rank a webpage. In an increasingly complicated field, to do well you’ve got to have a good handle on a wide variety of detailed subjects. This edition of Whiteboard Friday covers a nine-point checklist of the major items you’ve got to cross off to rank in the new year — and maybe get some hints on how to explain it to others, too”. How to Rank in 2018: The SEO Checklist MOZ  [...]

Keeping your sites search engine friendly is a necessity in today’s online marketing environment. To outperform your competitors you should observe the changes that occur in the search engine algorithms. Forbes contributor Jayson DeMers has shared seven factors that affect your site’s search rankings. DeMers says, “Your Google search rankings are a product of hundreds of ranking factors interacting with each other, and sometimes in complicated ways. Because Google doesn’t explicitly publish its search ranking algorithms or document its evaluation criteria (beyond the basics... [...]

Posting on Google helps marketers to share relevant, fresh content with the people who are searching for your content. Search Engine Land columnist Joy Hawkins has published a case study describing how Google Posts impact rankings. Hawkins says, “A few months ago, I teamed up with Ben Fisher from Steady Demand to test whether Google Posts have any influence on ranking in the local results (the “3-pack”). The methodology We picked two different businesses to test this on. One was a garage flooring company that had been struggling to rank for their main keywords in the 3-pack. The second... [...]

MOZ has published its Whiteboard Friday video. In this issue Rand Fishkin talks about how to diagnose pages that rank in one geography but not another. The MOZ team says, “Are you ranking pretty well in one locale, only to find out your rankings tank in another? It’s not uncommon, even for sites without an intent to capture local queries. In today’s Whiteboard Friday, Rand shows you how to diagnose the issue with a few clever SEO tricks, then identify the right strategy to get back on top”. How to Diagnose Pages that Rank in One Geography But Not Another – Whiteboard Friday  [...]

Various types of content plays a pivotal role in optimizing your websites. One such great piece of such content is featured snippets. MOZ’s Nick Van Huis has published a case study on optimizing sites for featured snippets with Q&A content. Huis says, “Ranking near the top of the SERPs for short-tail keywords in competitive business verticals can be extremely difficult. Wikipedia, Dictionary.com, and similar sites have the market cornered on ranking at the top of search results. Even if you manage to rank in the first position, there are featured snippets, ads, map packs, and... [...]

The MOZ team has published a Whiteboard Friday video featuring Rand Fishkin on searcher task accomplishment as the most powerful ranking factor. MOZ team says, “Move over, links, content, and RankBrain — there’s a new ranking factor in town, and it’s a doozy. All kidding aside, the idea of searcher task accomplishment is a compelling argument for how we should be optimizing our sites. Are they actually solving the problems searchers seek answers for? In today’s Whiteboard Friday, Rand explains how searcher task accomplishment is what Google ultimately looks for, and how... [...]

Paid search marketing campaigns help you win customers who are actively seeking the products and services you provide. Search Engine Land columnist Thomas Stern has shared three ways to help marketers achieve desired marketing outcomes such through SEO and PPC. On keeping SEO and paid search together, Stern says, “Optimal online marketing campaigns all come down to the key performance indicators. Once an SEO campaign begins, it can take time to set in and see results. Paid search’s core strength is that it allows for short-term performance with better visibility on specific queries. What... [...]

Cliff Carrigan has partnered with SEO Ninja Jane Williams to produce software that will tweak your SEO to boost your page rankings: SEO Commander As one happy user says: I tested it for weeks and got some amazing keywords out of it for my websites. I run a bunch of eCommerce sites for eBay and Amazon so this tool couldn’t of come at a better time for me, i love it and my traffic has increased since using it. John USA With SEO Commander, you can investigate other websites in your niche, find out what keywords they are using to pull in their traffic, and then use those same keywords in your... [...]

Search engine rankings keep changing depending on the contents posted on various sites and the relevance measured by the search engines. MOZ’s Rand Fishkin has posted a video on how to handling ranking fluctuations. MOZ team says, “Rankings fluctuations can be panic-inducing, but they happen to everyone. In this Whiteboard Friday, Rand discusses why ranking fluctuations occur, the importance of keeping your cool during those darker moments, and how to identify when you should actually be concerned”. Handling Ranking Fluctuations (Video)  [...]

Marketers are going for paid search to get priority positions in the search engines. Google, the biggest search player, earned 95% of its revenues from paid search in the year 2016. HubSpot’s y Kate Taylor Mighty has published a free guide to get started with the paid search. Kate has focused on landing page testing, finding right keywords and SERP. On finding new keywords, Kate says, “In addition to landing page testing, you can also use paid search to find new keywords for your campaign. Google AdWords generates a Search Terms report that displays all of the keywords for which your... [...]